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Samsung led the way with a 29% share of the global smartphone market in Q4

Posted: , by Alan F.

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Samsung led the way with a 29% share of the global smartphone market in Q4
Canalys released its fourth quarter stats and it was another big three months for Google's open source OS, Android. Of the 216.5 million smartphones shipped worldwide from October through December, a whopping 69% were Android flavored. Of the 438.1 million units shipped of all handsets, including featurephones, 34% of them were Android and 11% were powered by iOS. Speaking of the entire handset market, shipments were flat year-over-year, while those for smartphones rose 37%. Smartphones made up nearly half of all handsets shipped.

Samsung's shipments have been helped by the Samsung GALAXY Note II

Samsung's shipments have been helped by the Samsung GALAXY Note II

With 62.9 million units shipped in the quarter, Samsung was the top OEM for the period with a 29% share. Two phones, the Samsung Galaxy S III and the Samsung GALAXY Note II have been in demand, helping the manufacturer to achieve its share. With a 22.1% slice of the global smartphone pie on the fourth quarter, Apple finished second. Chinese smartphone producers Huawei, ZTE and Lenovo surprisingly rounded out the top five. There was a big gap between the 47.8 million phones shipped by number two Apple and the 11.8 million shipped by Huawei, which was number three. Lenovo edged out Sony to place in the top five and had remarkable growth of 216% over Q4 of 2011. For the year, Samsung finished on top, besting Apple by 74 million units with Nokia third.

After the 69.2% of the global smartphone market in Q4 2012 that belonged to Android, iOS was next with 22.1%. There was a big drop after that with BlackBerry and Microsoft making up 3.5% and 2.4% of the market respectively. That leaves Nokia on the bottom of the top five with a 1.5% share.

BlackBerry, Microsoft and Nokia, as well as other Android vendors, have strategies and devices in place to attack, but the task is daunting to say the least. When we look at the whole of 2012, Nokia remained the number three smart phone vendor, shipping 35 million units, but Apple in second place shipped 101 million more handsets. First-placed Samsung shipped 74 million more than Apple – the gaps are colossal. But there is still a big opportunity as smart phone penetration increases around the world. Vendors left in the wake of the top vendors must at the very least improve their portfolios, time-to-market and marketing, as well as communicate their differentiators. Microsoft, BlackBerry and other new OS entrants, such as Mozilla, must make the OS switch as simple as possible and drive and localize their respective app and content ecosystems-Pete Cunningham, Principal Analyst

source: Canalys via AppleInsider

Samsung and Android were on top in Q4

Samsung and Android were on top in Q4


17 Comments
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posted on 07 Feb 2013, 21:38 21

1. Jonathan41 (Posts: 526; Member since: 22 Mar 2012)


Samsung is doing it big.

posted on 07 Feb 2013, 22:18 15

7. cas_shekhar (Posts: 20; Member since: 10 Apr 2012)


sammy is the father of all phone manufacturer now.

posted on 07 Feb 2013, 21:40

2. MrJerry (Posts: 378; Member since: 05 Oct 2012)


Which one could be easier to be placed in third spot?
Taking some away from Samsung(29%) or Apple(22.1%) or Others(34.5%) ?

My answer is the last one, Others(34.5%) for quite a while

posted on 07 Feb 2013, 21:42 1

3. ca.nal.yst (Posts: 3; Member since: 07 Feb 2013)


My Q4 2013 prediction
Samsung 1 - 21% market share
Motorola 2 - 19% market share
Huawei 3 - 17% market share
Sony 4 - 16% market share
Lenovo 5 - 12% market share

.... 12 Apple - 1% market share
.... 14 BB - 0.5% market share
.... 18 Nokia - 0.1% market share

posted on 07 Feb 2013, 22:04 1

4. MrJerry (Posts: 378; Member since: 05 Oct 2012)


Not so fast dude

posted on 07 Feb 2013, 22:10 3

6. sonyisdead (banned) (Posts: 30; Member since: 30 Jan 2013)


Motorola 19%, Sony 16%, Huawei 17%, Lenovo 12%, Apple 1%?

LOL thanks for the laughs, you are a great comedian

posted on 07 Feb 2013, 22:45 3

9. ca.nal.yst (Posts: 3; Member since: 07 Feb 2013)


Steve Wozniak already said it... Apple is GOING DOWN!!!
Do you need another hint?
Perhaps a lighting strike on your head?

posted on 08 Feb 2013, 17:23

17. rex1213 (Posts: 77; Member since: 29 Jul 2011)


That's very much unrealistic dude. You can't expect Apple to go down THAT fast.

In fact, it would take QUITE A LOT of CEO mistakes (Stephen Elop at Nokia, I'm looking at you) for a company as successful as Apple to go down drastically.

I'm not saying that there are no indications of trouble inside Apple but that's just way too pessimistic.

posted on 08 Feb 2013, 00:06

10. pyradark (Posts: 710; Member since: 10 Jun 2012)


My Q4 2013 prediction(REVISED)
Samsung 1 - 21% market share
Apple - 18% market share
Sony - 13% market share
Nokia - 9% market share
LG - 8% market share
OTHERS - 31% market share

posted on 07 Feb 2013, 22:07

5. Johnnokia (Posts: 381; Member since: 27 May 2012)


Microsoft, Blackberry and Nokia ???
Are you comparing OS or Phone Manufacturer ??
Nokia is producing Symbian and Windows Phone.

This article does not make sense at all.

posted on 07 Feb 2013, 22:44 12

8. ca.nal.yst (Posts: 3; Member since: 07 Feb 2013)


It make sense... Nokia is a looser.
what sense do you want?

Microsoft = WP
Nokia = Symbian

posted on 08 Feb 2013, 02:46

12. darac (Posts: 2156; Member since: 17 Oct 2011)


Exactly.
Nokia refers to Symbian here.

Out of WP total, Nokia sold 4 million (given their in house report of 7 million smartphones sold ), while HTC did 1

posted on 08 Feb 2013, 02:38 4

11. darac (Posts: 2156; Member since: 17 Oct 2011)


Well well.. Microsoft 5.1 million phones.
Wow.
That's just lower than even I have expected.
Thats THIRTY TIMES LESS than Google did!
Lmao.

All those Lumia 920 sold out stories become much clearer now - it's a low volume trick done by Nokia.
The demand was obviously still high, but with unlimited supply I don't think it would sell more than 4 million units.

posted on 08 Feb 2013, 03:16

14. Edmund (Posts: 645; Member since: 13 Jul 2012)


you mean like the nexus 4 (lg only manufactured around 400,000 units in total) or the blackberry z10 ???

posted on 08 Feb 2013, 04:30 1

15. darac (Posts: 2156; Member since: 17 Oct 2011)


Similar story, yep!

posted on 08 Feb 2013, 03:13

13. Edmund (Posts: 645; Member since: 13 Jul 2012)


lol.. these figures are dodgy at best

posted on 08 Feb 2013, 04:34 3

16. darac (Posts: 2156; Member since: 17 Oct 2011)


Sure, keep telling that to yourself, Microsoft lover.

There's NOTHING dodgy about them.
Nokia reported 7 million smartphone sales in their q4 report.
3M Symbians and 4M Lumias

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