There is nothing spoken throughout most of the ad until the very end, and the actual construction of the sentence makes us wonder if the guys at Cupertino know exactly what the Apple iPhone is. After 54 seconds of just hearing background music, the voice over announcer says, "Every day, more photos are taken with the iPhone than any other camera." See where we italicized the sentence? Technically, Apple is calling the handset a camera. To which we would argue that the device is still first and foremost a phone.
source: Apple via AllThingsD