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Monsters from Asia: the fancy, 6.4 mm-thick UMi Zero and its Super AMOLED display

Posted: , by Chris P.

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Monsters from Asia: the fancy, 6.4 mm-thick UMi Zero and its Super AMOLED display

Ever churning out new devices onto the market, the smartphone scene in China has seen yet another intriguing device release: the Zero from a little-known (in the West) manufacturer called UMi. 

Images courtesy of mobiltelefon.ru
Images courtesy of mobiltelefon.ru
Images courtesy of mobiltelefon.ru

Images courtesy of mobiltelefon.ru

To start off, the first thing you need to know about the Zero is that it's extremely thin at 0.25 in (6.4 mm). That's not all though, for despite sporting a 5-inch, 1080p Super AMOLED display (a rarity among OEMs other than Samsung), the body of the phones reportedly measures just 5.41 x 2.61 inches (137.4 x 66.3 mm). The device is also nestled within two sheets of Corning's Gorilla Glass 3 (front and back) and a metal frame, and we happen to dig the design UMi has gone for. In fact, you even get a very unique Z-shaped "case" included with the Zero's box, though that one will likely be a hit or miss with most.

As for the hardware snugged underneath the display, we're looking at a true octa-core MediaTek MT6592T chipset, complemented with 2GB of RAM. Unlike the standard MT6592 version of the silicon, the MT6592T signifies that it makes use of higher-clocked, 2GHz Cortex-A7 cores. Eight of them. The chip also makes use of a quad-core, 700MHz Mali 450 GPU, ensuring smooth (if not chart-topping) graphics performance. Moving on, we've got a 13-megapixel rear camera with super-wide f/1.8 lens (Sony IMX214) and a dual LED flash, along with an 8-megapixel front-facing camera (also a Sony sensor). The UMi Zero runs on Android 4.4 KitKat and is powered by a cell with a capacity of 2400 mAh and support for fast charging.

The supposed official price of the UMi Zero is $299.99 (for the 16GB model), but we've stumbled upon a number of re-sellers that offer the Zero for as low as $229. That said, some of these are still only accepting pre-orders, so there's no telling if the price won't change once the device is produced in sufficient quantities to satisfy whatever demand there will be for it. In any case, the UMi Zero certainly is one attractive device with no-compromise hardware specs.


Images courtesy of mobiltelefon.ru, Efox

Story timeline

This story is part of: Monsters from Asia(48 updates)

34 Comments
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posted on 08 Oct 2014, 04:15 5

1. DogeShibe (Posts: 1111; Member since: 10 Jan 2014)


How come UMi can do it and samsung can't.
Also DAMN that camera ... f/1.8 ...
And that stunning design •_•

posted on 08 Oct 2014, 04:20 9

2. Aploine (Posts: 426; Member since: 24 Oct 2013)


Super AMO LED, Gorilla glasses B^D

posted on 08 Oct 2014, 05:17 2

13. drunkenjay (Posts: 860; Member since: 11 Feb 2013)


personally i reckon samsung can but the main trade off is the removable cover.
the plastic cover is really thin yet durable. if samsung made a metal, glass cover like that it will bend or shatter.

its either red rid of replaceable battery for a better design and most people like samsung because of that feature.

posted on 08 Oct 2014, 05:46 2

17. AnTuTu (Posts: 1578; Member since: 14 Oct 2012)


I really wish Sammy to come up with some great and different designs. Things started to get bit boring with their designs :(

posted on 08 Oct 2014, 11:29

26. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)


Super Amoled display in a device other than samsung? how come? may be its AIU Amoled like in motorola

posted on 08 Oct 2014, 12:53

28. HomerS (Posts: 174; Member since: 19 Sep 2014)


Samsung Display can still be the manufacturer.

posted on 08 Oct 2014, 13:26

29. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)


you are right, samsung display is a seperate divison but my above comment is due to the fact that the most costly display in mobile phones is a super amoled display and other OEMs usually run away due to higher price tag

posted on 08 Oct 2014, 04:27 5

3. joey_sfb (Posts: 5428; Member since: 29 Mar 2012)


The thickness width measurement should always include the camera.

Otherwise thin phone would end up with thick case to protect the camera lens.

posted on 08 Oct 2014, 04:27

4. Max_Boost (Posts: 101; Member since: 22 Sep 2012)


Looks good. Reminds me of the Sony Z3s but looks way better than that fruit phone. LMAO

posted on 08 Oct 2014, 04:32 1

5. spin9 (Posts: 279; Member since: 31 May 2014)


What is Z3s?

posted on 08 Oct 2014, 04:42

8. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


Z3's like you know the whole series. Like not one potato. Several potatoes.

posted on 08 Oct 2014, 04:45 3

9. Aploine (Posts: 426; Member since: 24 Oct 2013)


asap Any way it doesn't look like it more like 1+1

posted on 08 Oct 2014, 07:02

19. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


What has "asap" to do with this? But yeah I agree it doesn't look like the Z series at all. 1+1 instead.

posted on 08 Oct 2014, 09:13

23. marcski07 (Posts: 598; Member since: 25 Apr 2014)


uMi, is xiaomi's?

posted on 08 Oct 2014, 04:33 1

6. Chuck007 (Posts: 1054; Member since: 02 Mar 2014)


Very nice phone. Refreshing design though I am worried it'll suffer from the same bend-gate issues as the iPhone 6+.

Having said that these Chinese companies (Lenovo aside) ought to work on customer service. if your phone breaks you're pretty much left with a brick.

posted on 08 Oct 2014, 04:38 5

7. spin9 (Posts: 279; Member since: 31 May 2014)


How can you really tell?
If your ip6+ bent you're left for sure with a banana

posted on 08 Oct 2014, 04:48 1

10. Chuck007 (Posts: 1054; Member since: 02 Mar 2014)


Thin = worried of course.

Anyway, Apple already confirmed you can replace your bent iPhone 6+ if it's obvious it wasn't done on purpose. While this may mean you might get unlucky if you bump into a grumpy rep (which hardly ever happens at Apple stores), at least you get a great chance for a replacement... which can't be said about the majority of Chinese brands atm.

And before anyone comes calling me an Apple fanboy... I am trying ot move away from their ecosystem. Yes there I said it lol.

posted on 08 Oct 2014, 04:54 3

11. spin9 (Posts: 279; Member since: 31 May 2014)


Exactly, it's up to them to believe you and be convinced about... your purpose. Will they interrogate you first?

posted on 08 Oct 2014, 07:45

20. RobotMan (Posts: 145; Member since: 13 Apr 2012)


Chinese maker only made US 90+ profit per phone and you expect them to replace it for free? Repair of course is normal. Apple still make money even if they replaced faulty phone, 2 times for free.

posted on 08 Oct 2014, 09:19

24. Chuck007 (Posts: 1054; Member since: 02 Mar 2014)


@spin9 and Robotman

The sale to the masses at minimal profit strategy works in China and India where the market for cheap smartphones is incredibly high because of generally low incomes. Robotman is somewhat right about low profit margins being the reason why one shouldn't expect product replacements. However, if it is truly the Chinese brand's intention to compete in the premium market where profits are at least 2-3x higher, marketing and customer service are the keys to increase profits that meets the standards of the big boys. Not only that, if you want people to respect your brand you better make your customers feel needed and in a somewhat twisted way... special.

Btw, I was merely pointing out how great Apple's customer service is. There were a couple of times I broke my phone out of sheer stupidity and they still replaced it.

Anyway, not trying to offend the Chinese here cause hey I am one myself. Just saying there are areas they need to improve is all. Heck, if Lenovo handles Moto well heck who knows I might even pick up a next generation Moto X or Huawei (if they improve their customer service).

posted on 08 Oct 2014, 09:30

25. Chuck007 (Posts: 1054; Member since: 02 Mar 2014)


And spin9, they never "interrogated" me. Just a few short questions and I left with a brand spanking new (albeit refurbished) iPhone. No fuss, they literally made me feel like a VIP. Almost makes me feel guilty (if that makes any sense whatsoever) about wanting to switch platforms haha..

posted on 08 Oct 2014, 09:11

22. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


Their customer is already better. They don't charge you $800 for the phone so you can buy another for $200 if the first one breaks.

With Apple if they replace your phone for free twice, they are still up $400. But they still charge $800 for people that won't even replace their phone once.

That's called a scam, not customer service.

posted on 08 Oct 2014, 21:13

31. Chuck007 (Posts: 1054; Member since: 02 Mar 2014)


Did you ever wonder why the rich in China still prefer to buy iPhones?

I can understand Beijing forcing their officials to use Huawei phones and their recent push into the premium market with their Ascend Mate 7. If they don't improve and move to a "customer comes first" tactic however it'll be a hard sell to get the international recognition they desire.

But anyway I am getting completely outta topic. X)

Gotta agree with others about the Umi design. It's the best one I've seen this year. This is subjective but I say it even looks better than the iPhone 6 from the pics (actual product may vary of course).

posted on 08 Oct 2014, 05:04

12. 21babydoll12 (unregistered)


Case is unique but defeats the purpose of protecting your phone. But I must say, best looking phone I've seen all year. More coverage like these plz PA. Apple and Sammy articles get boring fast.

posted on 08 Oct 2014, 05:35

14. talon1812 (Posts: 10; Member since: 07 Oct 2014)


Gorgeous phone. I'd like.to buy it but I just bought 2 Optimus G pros and a G3.

posted on 08 Oct 2014, 05:43

15. Lt.Green (Posts: 397; Member since: 13 Mar 2014)


Dat SoC. :'(

posted on 08 Oct 2014, 05:44

16. dimas (Posts: 1975; Member since: 22 Jul 2014)


The design is fresh and impressive. Though the logo looks like mi with 'u'. Hope they use snapdragon instead of mediatek.

posted on 08 Oct 2014, 06:08

18. redmd (Posts: 1250; Member since: 26 Oct 2011)


Time for some drop test.

posted on 08 Oct 2014, 08:29

21. Napalm_3nema (Posts: 2157; Member since: 14 Jun 2013)


Nice, but I would rather have the Sharp Aquos Mini SHL24.

posted on 08 Oct 2014, 11:57

27. RandomUsername (Posts: 808; Member since: 29 Oct 2013)


The logo looks awfully similar to Xiaomi's...

posted on 08 Oct 2014, 14:38

30. gigaraga (Posts: 1454; Member since: 29 Mar 2013)


Good luck lasting up to a day with 2400mAh powering a 5" 1080p display.

posted on 21 Nov 2014, 21:53

32. qazwsxedcrfvsss (Posts: 2; Member since: 06 Nov 2014)


Important News: UMI ZERO will be sold in 25.11.2014. Above all,It's pre-order now and will be shipped 25.11.2014 on chronological order.
More....umi-zero.com/

posted on 25 Nov 2014, 04:54

33. qazwsxedcrfvsss (Posts: 2; Member since: 06 Nov 2014)


Do you want to know what's in the UMI ZERO'box?
1*UMI ZERO
1*Charger
1*USB cable
1*Screen protector
1* Original "Z" case
1* Eject Pin
More other details about from umi-zero.com/

posted on 27 Nov 2014, 05:02 1

34. Umizero (Posts: 2; Member since: 27 Nov 2014)


here is UMI facebook page @umicommunity for more info about UMI ZERO

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