Microsoft will no longer take part in CES, 2012 CES event will be its last
Well, apparently this upcoming CES 2012 show will be the company’s last showing at the beloved event – that’s because Microsoft announced today that they won’t be in attendance with future CES shows. Actually, this announcement confirms the rumors that we first heard about earlier in the month. On top of that, the reasoning offered by the Redmond based company is that their product news milestones generally don’t align with the January time frame.
Interestingly enough, Microsoft has enjoyed a solid 20-year working relationship with the Consumer Electronics Association – so yeah, this news about them skipping out on future CES shows will indeed be a bummer. Rather, they might follow a similar format in making announcements at their own time and shows, much like what we see with Apple, RIM, and Google.
So, if you’re going to be heading to CES 2012 in a matter of weeks, just be sure to soak up Microsoft’s booth at the big show seeing it’s going to be their last one.
source: Microsoft Blog via Microsoft News & WMPoweruser
1. snowgator (Posts: 3149; Member since: 19 Jan 2011)
I think this is a dumb move. Sure you can host your own events and announce your big devices there, but why pull completely out of such a large event when it is so widely covered? Especially Windows Phones needs all the PR it can get.
3. bbstorm2435 (Posts: 37; Member since: 21 Oct 2009)
It's Microsoft I'm sure it will be covered. Even if they have to pay every single publisher in the world to come, which they would do. I mean they have alot of money.
5. E.N. (Posts: 2217; Member since: 25 Jan 2009)
I think this is a pretty good move. If I had to choose one word to describe mobile CES 2011 it would be "android". CES has turned into an android/google showcase with a million and one devices announced, it's pretty easy to be overshadowed. I agree that Windows Phone needs all the PR it can get, but CES is definitely not the place to get it.
Also, Microsoft says that a lot of its devices don't align with the January time frame. We all remember the frustration and annoyance with the announcement of the Palm Pre 2 and Droid Bionic early in the year only to have it it released much later. Why shoot yourself in the foot?
2. gallitoking (Posts: 4630; Member since: 17 May 2011)
great move... you want people to focus on your own devices.. much like Apple does it.. it has worked for them.. and they have the money to do their own announcent... greta job MS
6. 7thspaceman (Posts: 845; Member since: 14 Feb 2011)
Microsoft out of CES I hate to see that! I think they can at least stay there with a small booth and let the other guys take all the glory. A company needs advertisements. to be at CES advertises to the world what you are offering and are or going to offer to the public. Oh well that's life RIP CES