Microsoft might withdraw from CES, to focus on self-run events like Apple

Microsoft might withdraw from CES, to focus on self-run events like Apple
Apple’s success is evident recently, but unlike most other phone and PC makers, Cupertino is not participating in any of the major electronics shows like CES, MWC and CTIA. Now, we don’t consider this as good practice but the company has definitely built a name for itself and its zealous army of followers, so it has the attention and can afford this. Now, it seems its biggest PC rival Microsoft has decided to start following that example. At least, that’s what Mary Jo Foley of the Windows Weekly podcast got as an inside scoop.

Her source claims that 2012 will be the last year when Microsoft will have a big presence at CES with the traditional keynote served to the public by CEO Steve Ballmer. After that, Redmond is scaling back on public appearances at electronics shows and while the company will still be present on the show floor, its stand will be smaller and keynotes by the CEO are not going to happen. Now, we’d still take this with a grain of salt, but given Apple’s relatively successful strategy we can see how this could be beneficial for Microsoft, which won’t need to push products prematurely to match deadlines. 

The new focus will be on self-run events and having its own schedule. Foley’s source reportedly commented on the similarity with Apple by saying something like: "This is the way Microsoft's going too."

Now, we’re still hoping to see something exciting from Redmond this year at CES. Windows 8 is in the making and the platform has huge ambissions as it will be the first from the company to run on an ARM chip. Oh, and some will definitely miss Ballmer’s artistic pitch. Are you one of them? 



1. jacko unregistered

i love android and blackberry but i wouldn't mind wp7 device to try FIRST

10. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

I've had all three... You will really love WP platform, I know I did. Instead of being the best at ONE thing, it is very good at MANY things. WP for me was the ALL IN ONE package, and I have not enjoyed a mobile OS as much since WebOS.

2. Today

Posts: 13; Member since: Dec 03, 2011

Go Microsoft. Phonearena please give more news regarding Nokia and windowsphone, because they deserve much more attention. As for Steve Ballmer : 1) 2) 3) Must see!

9. JeffdaBeat unregistered

Companies have to stop thinking they can use Apple's model and succeed. This can be seen in Palm trying to follow Apple's business model in manufacturing phones and the OS while not lending it to other manufacturers. Google did it differently and because of it, there are more Android phones out there than iOS devices. Plus, any time Apple comes up with a new gadget, every other company comes up with something like it. Just because Apple has success with something doesn't mean that every company will. Right now, I think Microsoft needs to get their new products in front of as many eyes as possible. Don't restrict your announcements to your own events because you run the risk of not having a large audience. Think Different...than Apple.

3. LewsTherin006

Posts: 140; Member since: Nov 18, 2011

the best part about any microsoft story is the pictures of steve that show up. They are always awesome.

4. iamcc

Posts: 1319; Member since: Oct 07, 2011

5. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Yeah they said they were going the "Apple Route", this proves it.

6. snowgator

Posts: 3621; Member since: Jan 19, 2011

I actually think this is a bit of a mistake. Microsoft can easily stand on it's own, but why? This is a good show with a ton of coverage. Why give it up? It can't be a huge money investment.

7. iamcc

Posts: 1319; Member since: Oct 07, 2011

I agree. In my line of work we actually won the award for most innovative product a year or two ago and just by saying that I have closed a few sales.

8. remixfa

Posts: 14605; Member since: Dec 19, 2008

must.. punch.. balmer. .. must... punch.. balmer...

12. pongkie

Posts: 663; Member since: Aug 20, 2011

Equiping remixfa a pair of iron gauntlets reinforced with brass knuckles with an apple logo on the right and android on the left. Motorized arm support capable swinging crazy like balmer included.

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

my right hand just burned under the apple logo.. thanks. MEDIC! :)

14. pongkie

Posts: 663; Member since: Aug 20, 2011

lol..... quick maintenance removed apple logo replaced with android all the way

17. hepresearch unregistered

equipped pair of iron gauntlets are cursed with perpetual motion spell... remix, even after vanquishing his foe, now discovers he is unable to stop swinging... sorry, had to throw in the D&D reference just for fun...

11. corporateJP

Posts: 2458; Member since: Nov 28, 2009


15. hepresearch unregistered

Notice... the iFans cannot stand it when Google or Android OEM's act like Apple, but when Microsoft and WP7 OEM's do... that is apparently totally cool and fine. Who's picking winners and losers now? Hipocrisy, I say!

16. JSern

Posts: 282; Member since: May 22, 2011


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