x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • Microsoft might withdraw from CES, to focus on self-run events like Apple

Microsoft might withdraw from CES, to focus on self-run events like Apple

Posted: , by Victor H.

Tags :

Microsoft might withdraw from CES, to focus on self-run events like Apple
Apple’s success is evident recently, but unlike most other phone and PC makers, Cupertino is not participating in any of the major electronics shows like CES, MWC and CTIA. Now, we don’t consider this as good practice but the company has definitely built a name for itself and its zealous army of followers, so it has the attention and can afford this. Now, it seems its biggest PC rival Microsoft has decided to start following that example. At least, that’s what Mary Jo Foley of the Windows Weekly podcast got as an inside scoop.

Her source claims that 2012 will be the last year when Microsoft will have a big presence at CES with the traditional keynote served to the public by CEO Steve Ballmer. After that, Redmond is scaling back on public appearances at electronics shows and while the company will still be present on the show floor, its stand will be smaller and keynotes by the CEO are not going to happen. Now, we’d still take this with a grain of salt, but given Apple’s relatively successful strategy we can see how this could be beneficial for Microsoft, which won’t need to push products prematurely to match deadlines. 

The new focus will be on self-run events and having its own schedule. Foley’s source reportedly commented on the similarity with Apple by saying something like: "This is the way Microsoft's going too."

Now, we’re still hoping to see something exciting from Redmond this year at CES. Windows 8 is in the making and the platform has huge ambissions as it will be the first from the company to run on an ARM chip. Oh, and some will definitely miss Ballmer’s artistic pitch. Are you one of them? 

  • Options

posted on 09 Dec 2011, 09:49 1

1. jacko (unregistered)

i love android and blackberry but i wouldn't mind wp7 device to try


posted on 09 Dec 2011, 16:49 1

10. SemperFiV12 (Posts: 948; Member since: 09 Nov 2010)

I've had all three... You will really love WP platform, I know I did. Instead of being the best at ONE thing, it is very good at MANY things.

WP for me was the ALL IN ONE package, and I have not enjoyed a mobile OS as much since WebOS.

posted on 09 Dec 2011, 09:53 6

2. Today (Posts: 13; Member since: 03 Dec 2011)

Go Microsoft. Phonearena please give more news regarding Nokia and windowsphone, because they deserve much more attention.

As for Steve Ballmer :


Must see!

posted on 09 Dec 2011, 15:47 2

9. JeffdaBeat (unregistered)

Companies have to stop thinking they can use Apple's model and succeed. This can be seen in Palm trying to follow Apple's business model in manufacturing phones and the OS while not lending it to other manufacturers. Google did it differently and because of it, there are more Android phones out there than iOS devices. Plus, any time Apple comes up with a new gadget, every other company comes up with something like it. Just because Apple has success with something doesn't mean that every company will.

Right now, I think Microsoft needs to get their new products in front of as many eyes as possible. Don't restrict your announcements to your own events because you run the risk of not having a large audience.

Think Different...than Apple.

posted on 09 Dec 2011, 11:04 5

3. LewsTherin006 (Posts: 140; Member since: 18 Nov 2011)

the best part about any microsoft story is the pictures of steve that show up. They are always awesome.

posted on 09 Dec 2011, 11:09 2

4. iamcc (Posts: 1319; Member since: 07 Oct 2011)


Reminds me of Braveheart...


posted on 09 Dec 2011, 11:11

5. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)

Yeah they said they were going the "Apple Route", this proves it.

posted on 09 Dec 2011, 11:44

6. snowgator (Posts: 3604; Member since: 19 Jan 2011)

I actually think this is a bit of a mistake. Microsoft can easily stand on it's own, but why? This is a good show with a ton of coverage. Why give it up? It can't be a huge money investment.

posted on 09 Dec 2011, 11:53

7. iamcc (Posts: 1319; Member since: 07 Oct 2011)

I agree. In my line of work we actually won the award for most innovative product a year or two ago and just by saying that I have closed a few sales.

posted on 09 Dec 2011, 14:19 2

8. remixfa (Posts: 14604; Member since: 19 Dec 2008)

must.. punch.. balmer. .. must... punch.. balmer...

posted on 09 Dec 2011, 19:13 2

12. pongkie (Posts: 654; Member since: 20 Aug 2011)

Equiping remixfa a pair of iron gauntlets reinforced with brass knuckles with an apple logo on the right and android on the left. Motorized arm support capable swinging crazy like balmer included.

posted on 09 Dec 2011, 20:07 2

13. remixfa (Posts: 14604; Member since: 19 Dec 2008)

my right hand just burned under the apple logo.. thanks.



posted on 09 Dec 2011, 21:21 2

14. pongkie (Posts: 654; Member since: 20 Aug 2011)

lol..... quick maintenance removed apple logo replaced with android all the way

posted on 10 Dec 2011, 11:39

17. hepresearch (unregistered)

equipped pair of iron gauntlets are cursed with perpetual motion spell... remix, even after vanquishing his foe, now discovers he is unable to stop swinging...

sorry, had to throw in the D&D reference just for fun...

posted on 09 Dec 2011, 18:00

11. corporateJP (Posts: 2458; Member since: 28 Nov 2009)


posted on 10 Dec 2011, 03:33

15. hepresearch (unregistered)

Notice... the iFans cannot stand it when Google or Android OEM's act like Apple, but when Microsoft and WP7 OEM's do... that is apparently totally cool and fine. Who's picking winners and losers now? Hipocrisy, I say!

posted on 10 Dec 2011, 05:52

16. JSern (Posts: 282; Member since: 22 May 2011)


Want to comment? Please login or register.

Latest stories