Microsoft takes a jab at Nokia Lumia 530's rivals in the first video ad for the smartphone

Yesterday, Microsoft lifted the veil off of its latest affordable performer, the Nokia Lumia 530, which will have to compete on a pretty crowded and tough market. Just as we pointed out in our specs comparison, the Motorola Moto E is doomed to be one of Lumia 530's arch-rivals and Microsoft is perfectly aware of that.

Even more, Redmond today released the first video commercial for its latest Windows Phone device, and the ad nonchalantly compares the Lumia 530 with a whole plethora of affordable devices, such as LG Optimus L3 E400, LG Optimus L5 II, Samsung Galaxy Ace Style, Huawei Ascend Y530, Alcatel OneTouch Fire, HTC Desire 210, ZTE Blade Q, Lenovo A516, and, of course, the already-mentioned Moto E. The ad compares said devices with the Lumia 530 in several categories - the available on-board storage and its expandability via a microSD card, the number of cores in the SoC, the version of the OS they run, and the free apps and services that come out of the box. 

It comes to no surprise that one by one, all of the included devices drop out, except for one - the promoted Nokia Lumia 530. With its 4GB of internal memory, the included support for microSD cards up to 128GB, a quad-core SoC, and Windows Phone 8.1, the Nokia Lumia is crowned king. Of course, this is an ad, so it was certain that things will go this way.



source: Nokia via Windows Phone Daily