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Microsoft continues iPad dissing campaign with latest Surface ads

Microsoft continues iPad dissing campaign with latest Surface ads
Microsoft is showing no signs of slowing down in its increasingly aggressive marketing onslaught, and the latest pair of Surface ads dissing the iPad is a testament to that.

The new duo of advertisements join the Surface versus the iPad club, and this time around targets areas such as the lack of support for multiple profiles on the Apple slate, along with the arguable advantages the Surface offers in the kitchen. These may sound like nit-picking, but Redmond has actually been on a mission to showcase the advanced productivity features of its wears, compared to the sometimes admittedly limited options that Apple hardware and software offers.

Another ad, dissing the lack of USB port (and really, we're giving Microsoft this one), was released just yesterday.

In all honesty, Microsoft has been taking an increasingly belligerent approach with rivals – a quality that won the software giant its lead during the early PC era. That quality appears to have never truly gone away, and we actually prefer this self-confident Microsoft over the soft-spoken and quiet version of late (relatively speaking). Of course, the ball is actually in Microsoft court, seeing as Apple is making some serious dough out of the iPad and users simply love it.



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posted on 27 Nov 2013, 05:04 12

1. D.Aceveda (Posts: 364; Member since: 30 Jun 2012)


Dissing everyone isn't going to make people buy your products

So you can stop with this....and the Scroogle thing.....LOL

posted on 27 Nov 2013, 13:40 1

15. designerfx (Posts: 75; Member since: 26 Mar 2013)


they're getting really, really desperate. We haven't hit rock bottom yet, though it's certainly circling the drain.

posted on 28 Nov 2013, 18:10

17. TheUndernet (Posts: 12; Member since: 26 Sep 2013)


...still...facts are facts...I buy performance products not fashion accessories, I go with a surface pro 2...ipad seemed cool at first...but with the capabilities and all the options the surface pro 2 brings to the table, ipad seems like a toy rather...

posted on 27 Nov 2013, 05:05

2. microsoftnokiawin (Posts: 1025; Member since: 30 Mar 2012)


1st ad meh
2nd just no although the most popular website bit would've died if they put porn or something in there XD

posted on 27 Nov 2013, 05:17

3. Maryewww (Posts: 30; Member since: 16 Sep 2013)


Aggressive competition needs aggressive marketing!

posted on 27 Nov 2013, 06:44

7. alterecho (Posts: 1091; Member since: 23 Feb 2012)


In Microsoft's case, its only aggressive marketing.
No aggressive competition, whatsoever, from their said.
Only talk, no action.

posted on 27 Nov 2013, 09:28 1

13. Maryewww (Posts: 30; Member since: 16 Sep 2013)


True that the app ecosystem is poor at Microsoft, but the specs of the surface 2 are complelling, build quality as well and same goes to the physical keoboard and pressure pen. And if you are a windows pc/laptop user you will most definitly find that it has everything you need. But to state a different approach Microsoft is still young at the tablets department and not too many people will consider taking the risk of trying it out.

posted on 27 Nov 2013, 22:52

16. alterecho (Posts: 1091; Member since: 23 Feb 2012)


But their OS is pretty weak (mundane) compared to iOS and Android.

posted on 27 Nov 2013, 05:57 5

4. androidrockzz (Posts: 51; Member since: 04 Feb 2012)


whether you like it or not, its true!

posted on 27 Nov 2013, 06:34 1

5. androiphone20 (Posts: 1514; Member since: 10 Jul 2013)


pretty much why I chose the ipad...

posted on 27 Nov 2013, 06:39 1

6. ngyixian96 (Posts: 89; Member since: 05 Feb 2012)


BURN !!!!!!!!!!!

posted on 27 Nov 2013, 06:44

8. androiphone20 (Posts: 1514; Member since: 10 Jul 2013)


See, I don't really think there's any other company that could spend their time cooking up such crazy stuff, M$ is just saying dudes please hear me out if I don't do this things will go south

posted on 27 Nov 2013, 06:44

9. androiphone20 (Posts: 1514; Member since: 10 Jul 2013)


See, I don't really think there's any other company that could spend their time cooking up such crazy stuff, M$ is just saying dudes please hear me out if I don't do this things will go south

posted on 27 Nov 2013, 07:36

10. good2great (Posts: 1040; Member since: 22 Feb 2012)


too soon. too soon.

MS has another year or so until they are great competition in the tablet market. People just dont trust this product yet.

posted on 27 Nov 2013, 08:31

11. nazyr1803 (Posts: 81; Member since: 11 Jan 2013)


that's why i choose ipad because i dont have younger brother or kids in my house so i dont have to share it. and i didnt use tablet in kitchen. and windows tablet doesnt have many apps that i need

posted on 27 Nov 2013, 09:24

12. Jillxz (Posts: 147; Member since: 04 Jun 2012)


The Surface side bezels are too wide.

posted on 27 Nov 2013, 09:32 1

14. Maryewww (Posts: 30; Member since: 16 Sep 2013)


It's really normal to have some side and header/bottom bezels on a tablet, this ain't a device you can use single handed. You will have to hold it in one hand and use the other one to surf in plenty of case scenarios.

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