The latest snapshot of the U.S. smartphone market from NPD Group shows that BlackBerry users
are jumping ship to the green robot and Apple. Last year, RIM owned 25% of the U.S. smartphone market, good enough for third place behind Android
. And while BlackBerry remains in third place in the new survey which covers January through October 2011, RIM now has only a 10% slice of the pie. Considering that Android's leading marketshare jumpred from 42% to 53% in the same period and iOS users have 29% of the U.S. smartphone market, up from 21% in 2010, the conclusion is that many BlackBerry users in the States have jumped to Android and to a lesser degree, iOS.
It is hard to believe, but only 3 years ago Android had just 2% of the market while RIM had 40%. In 2009, an Android phone could be found in the hands of just 9 out of 100 smartphone using Americans while 44 had a BlackBerry in their palm. In a setback for Microsoft, the latest survey finds more Stateside smartphone users with Windows Mobile
(3%) than Windows Phone
models (2%). Still, all it took was a well designed phone in the Motorola DROID to get Android's numbers rising sharply and who knows if a similar fate awaits the Windows Phone OS.