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IBM says mobile commerce up sharply on Thanksgiving, led by Apple iPhone and Apple iPad

Posted: , by Alan F.

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IBM says mobile commerce up sharply on Thanksgiving, led by Apple iPhone and Apple iPad
According to IBM, mobile shoppers are skipping the turkey, or at least putting it off for later, and instead are picking up their Apple iPhone or Apple iPad to go shopping. An early look at online sales conducted on Thanksgiving shows that sales are up 14.3% from last year with the average sale at $132.57. 26.5% of consumers shopping online are using a mobile device versus last year's figure of 15.8%. The average number of pages viewed is 7.3.

9.3% of online shopping traffic came from the Apple iPad on Thursday

9.3% of online shopping traffic came from the Apple iPad on Thursday

IBM's Benchmark Service surveys 500 top retailers, looking at over 1 million transactions, and if anyone has the computing capabilities to turn the raw data into something retailers can use, it is Big Blue. IBM says the most popular device for online retail shopping is the Apple iPhone, which was responsible for 9.6% of shopping traffic as of noon Thursday. Right behind Apple's iconic smartphone is its iconic tablet. 9.3% of shopping traffic came from the Apple iPad on Thursday morning. IBM puts all Android devices together in one category, which was responsible for 7.3% of shopping traffic. And instead of just browsing on retailer's site, 14.1% of consumers have been using their mobile device to make purchases this year, up 4 percentage points from 2011. 

With most stores closed in the U.S. for Thanksgiving, online shopping is the place to get an early start on tomorrow's Black Friday chaos, when  retailers traditionally take in a large percentage of their annual revenue.

source: IBM via TechCrunch

9 Comments
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posted on 22 Nov 2012, 15:44

1. Kronic (banned) (Posts: 321; Member since: 11 Sep 2012)


Wait! I know this is a really stupid question but IBM was aquired by Lenovo right?

posted on 22 Nov 2012, 16:30

2. rf1975 (Posts: 245; Member since: 01 Aug 2011)


Not whole IBM, their personal computer business was acquired by Lenovo.

posted on 22 Nov 2012, 23:21

9. Kronic (banned) (Posts: 321; Member since: 11 Sep 2012)


Oh.... Like Motorola mobility was aquired but Motorola solutions is still an independent company.

posted on 22 Nov 2012, 17:15

3. Mr.Mr.Upgrade (Posts: 425; Member since: 30 Aug 2011)


Sure they are...I guess phone arena job is to print lies....I went to two Walmart stores and nexus 7 was sold out...the Walmart clerk said they are sold out in store....and they had a lot of iPads in stock...the Xmas device of the year starts with nexus...T-Mobile... Walmart.... Google play store...can't keep nexus anything in stock

posted on 22 Nov 2012, 17:17 1

4. nwright94 (unregistered)


Glad to see people starting to see choices other than iOS. Variety in the market place really is an awesome thing.

posted on 22 Nov 2012, 17:53 4

5. SleepingOz (unregistered)


Oh com'on! Just because the news reported doesn't please you, doesn't mean it's a lie.

posted on 22 Nov 2012, 17:58 1

6. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


exactly just been petty now

posted on 22 Nov 2012, 20:02

7. jdep1 (banned) (Posts: 26; Member since: 06 Nov 2012)


Glad to see people lose there values. I would rather spend my time with my family than saving a few dollars on some electronics that will soon be outdated.

posted on 22 Nov 2012, 21:50

8. rudlie (Posts: 182; Member since: 13 Mar 2012)


no app discount on google play on black friday. crap!

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