Working in conjunction with Apple, toy maker Hasbro-better known for its GI Joe action figures- has developed my3D, a stereophonic viewer for the Apple iPhone/iPod. With your handset sliding into one end of the viewer, images on the screen appear to be in 3D when viewed through the viewfinder. Games, movies, apps and web sites will all appear to be in 3D. And since Apple worked on the project with Hasbro, you can be assured that this is not going to work like or feel like a cheap toy.
The App Store will soon feature special 3D content including movie trailers from partners Dreamworks Animation,
Discovery, Sony and Imax. Other deals are being inked with attractions (think DisneyWorld) and tourism boards as well as with gaming companies.
The my3D system will be available starting in Spring of 2011 at stores that carry the Apple iPhone/iPod, and is expected to cost $30. There is no word on how much the content will cost from the App Store.