Half the U.S. is now connected via a smartphone or tablet, mobile penetration booming
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Half of all adults in the United States can now access the Internet via a smartphone or a tablet. That percentage has grown significantly in a boom of mobile device adoption, according to the latest research by the Pew Center.
Most impressive is the growth in tablet users. 22% of adults now own a tablet, and that’s nearly double last year’s number. An additional 3% regularly spend some time on a tablet someone else at home has, bringing the total to 25%, or a quarter of U.S. adults.
For smartphones, the penetration is higher and now 44% of adults own one, up from 35% in May 2011.
The whole research was conducted in relation to how users read news, and interestingly it turns out that having a mobile device by your sides stimulates users to read longer stories. Also, not surprisingly, people don’t want to pay for subscription services and less than a quarter would trade their print subscription for a digital one. Check out a summary of the findings at the source below, and let us know - do you read more or less on your smartphone and tablet?
source: Pew Research Center
Most impressive is the growth in tablet users. 22% of adults now own a tablet, and that’s nearly double last year’s number. An additional 3% regularly spend some time on a tablet someone else at home has, bringing the total to 25%, or a quarter of U.S. adults.
For smartphones, the penetration is higher and now 44% of adults own one, up from 35% in May 2011.
The whole research was conducted in relation to how users read news, and interestingly it turns out that having a mobile device by your sides stimulates users to read longer stories. Also, not surprisingly, people don’t want to pay for subscription services and less than a quarter would trade their print subscription for a digital one. Check out a summary of the findings at the source below, and let us know - do you read more or less on your smartphone and tablet?
source: Pew Research Center
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4 Comments
1. PhenomFaz posted on 01 Oct 2012, 08:37 3 0
And at the forefront is Android leading the charge :)
3. PAPINYC (limited) 2 days ago posted on 01 Oct 2012, 08:45 4 0
You said it, Android has more of the "Penetration" that Victor H seems to be so fond of, hence, based on Victor's article Android has deeper "Penetration"! I hope deeper "Penetration" makes Victor happiest.
2. PowTheBowl posted on 01 Oct 2012, 08:43 2 0
How about children? lol they probably borrow adults' smartphone/tablet.
4. SuperAndroidEvo posted on 01 Oct 2012, 09:01 1 0
Well they must be polling the people who can actually buy a tablet/smartphone. I mean children can't do that themselves to the extent an adult can.
I don't see Verizon letting a kid sign a 2 year contract. Maybe prepaid but who knows. lol
+1
