HTC aims to grab 8-10% of the smartphone market, CEO reconfirms tablets and wearables
According to China Post, HTC CEO and co-founder Peter Chou hopes that the new One will help the company grab 8 to 10 percent of the global smartphone market “in the long run.” HTC’s other recent smartphones should help, too.
As you may know, this year HTC isn’t focusing only on the high-end segment of the market. The company already introduced several mid- to low-end smartphones, all part of its Desire series, including the HTC Desire 816, HTC Desire 610, and HTC Desire 310. We even spotted an octa-core MediaTek-based Desire 616 that’s made for China. All these handsets should enable HTC to compete with the likes of ZTE, Huawei, and Lenovo - which are selling millions of affordable Android smartphones each month.
Peter Chou: HTC tablets and wearables will be available at the appropriate time.Peter Chou also reconfirmed that HTC was working on tablets and wearables, and will release them “at the appropriate time.” He didn’t provide more details on this, but we’re hearing that HTC could be the maker of a brand new 8.9-inch Google Nexus tablet that might be introduced in June. As for wearables, HTC should launch an Android Wear-based smartwatch later this year, plus a few other products.
Although HTC seems confident that it can turn its fortunes around this year, analysts remain skeptical. China Post quoted Hong Kong-based C.K. Cheng, an analyst at brokerage firm CLSA Ltd., who said that “despite the better availability, the M8's launch schedule is very similar to the Samsung Galaxy S5, and HTC will struggle to fight Samsung's massive marketing budget.”
2013 ended with HTC owning less than 5% of the global smartphone market share. What do you think, can things get better for the Taiwanese company throughout 2014 and beyond?
1. Diego! (Posts: 500; Member since: 15 Jun 2009)
Didn't Peter Chou stepped down as CEO and now Cher Wang is the new one?
8. Florin.T (Posts: 94; Member since: 16 Dec 2013)
Nope, not really. Cher Wang is HTC's Chairwoman (and also a co-founder).
19. LiyanaBG (Posts: 288; Member since: 07 Nov 2013)
HTC remember my word. its not going to happen in-tell you drop the ultra pixel
3. jellmoo (Posts: 625; Member since: 31 Oct 2011)
With the M8 as their flagship? Not incredibly likely. Their entry level and lower tier models don't seem to be competitively priced to move either.
HTC had some great opportunities here, but really didn't seal the deal. Their next hope is in a Nexus tablet. Even then, I question their ability to properly execute.
25. Epicness1o1 (Posts: 201; Member since: 30 May 2013)
90 % of people dont know much things about phones,cameras,procesors etc. ,they just come to the store and they pic them selfs what is looking good,the m8 has 2 camera and ppl will say "omg this phone has 2 cameras:awesome,it is made out of aluminium wow!,2 speakers at the front,going to take this phone for sure where is the contract!".HTC is doing good at the phone strategies but not at the sale strategies...
28. jellmoo (Posts: 625; Member since: 31 Oct 2011)
Here's the thing though: it didn't work last time. Despite the One looking like a really slick device and having the 2 great speakers, the device didn't lead HTC to the promised land. The reality is that the M8 isn't doing anything to change that.
4. kalloud (Posts: 87; Member since: 21 Jun 2012)
Tablets? Is he talking about the HTC-made nexus 8.9 ?
10. newbey123 (Posts: 380; Member since: 19 Mar 2012)
Yes, they are supposed to be making the new Nexus tablet. I hope it releases soon. Been wanting to get a Nexus tablet, but wanted to wait until HTC got put back in charge of it.
27. LeBrownJames (Posts: 71; Member since: 17 Mar 2014)
Yeah price is so high even against competitors.
7. iushnt (Posts: 601; Member since: 06 Feb 2013)
Its not just about struggling to fight with s5.S5 has the blessings of massive marketing budget and availability but Sony, LG have also geared their game up as well. IF they make high end tablets, hope they keep the features that beat the note tablets. Like wacom digitizer, multiwindow..
9. fzacek (Posts: 1242; Member since: 26 Jan 2014)
The HTC One M8 is way too bulky and large. They seriously could have made it more comparable to the S5's size if they slimmed down the bezels and that logo part under the screen. Laziness...
15. sum182 (Posts: 229; Member since: 19 Nov 2011)
I believe the Logo portion, while annoying and making the phone larger, holds components for the Boom sound speakers. So I don't think its there just for show, they need that space for the awesome speakers. Not 100% on that, but it makes me feel better about it rather then them just wanting to have their logo in your face.
20. camera531 (Posts: 119; Member since: 30 Jun 2012)
The "logo portion" does house boom sound components. It wasn't put there just for the logo. I'm actually surprised that people think HTC elongated the phone JUST TO PUT THEIR LOGO ON IT. Ridiculous.
22. true1984 (Posts: 582; Member since: 23 May 2012)
actually it does. unless you opened it yourself and saw. i'm just going with what htc said
34. fzacek (Posts: 1242; Member since: 26 Jan 2014)
IMO, making a phone so large and bulky just to include those BoomSound speakers is pathetic. I barely ever use the speakers on my phone anyway, and the ones that I have are completely sufficient for their occasional usage.
36. Taters (Posts: 2592; Member since: 28 Jan 2013)
Those are just HTC engineers and their fans making excuses. If they wanted to make it smaller, they could have.
Take out that useless second camera and voila. There is a lot of stuff that wasn't needed.
11. CX3NT3_713 (Posts: 1650; Member since: 18 Apr 2011)
That is unlikely to happen.. With HTC one (2014) , your going to achieve much.....
13. janis (Posts: 36; Member since: 10 Mar 2014)
i am using this bad boy right now.
1.sound is amazing on speakers, so that big bazel for me is ok to get better sound. even earphones are same quality as dre beats.
2.battery, i am using phone already 10h left 75 %, internet, music, fb./ not using any saver mode, soo looks cool.
3. UI is just perfect, but thats just my opinion.
4. design is killer, before this one i was 100% sure iphone build quality is best, now i can say this is way better.
5. speed, its fast as hell,.
1. camera for those who thinks that phone is made for good photos, i prefer using my professional full frame dslr, so i will open my camera application on phone maybe couple times/ but this idea about less pixels on bigger sensor is right way to go. example would be check quality on crop dslr 7d canon 18MP vs 5d mk1
12.8 MP full frame, and then u will understand that ammount of pixels is not the main thing in quality.
2. if phone size is problem than u should go with LG G2 5.2" in smaller body, but i cant stand that UI and plastic body+ buttons on back.
All in all phone is not for everyone, depends what u need from phone, if body, sound quality is main thing go for it, if 10 batteries and 20mpx camera this one is not for u.
16. sum182 (Posts: 229; Member since: 19 Nov 2011)
I agree about the UI, i think the really hit the nail on the head with it. I swtiched from CM11 to Sense 6 on my dna yesterday and i love it so far. I am bothered by the all green blink feed though lol
18. janis (Posts: 36; Member since: 10 Mar 2014)
i am not sure, but maybe its possible to switch it off,
or just make that thing show u some stuff ur really interested not stupid fb news.
29. g2a5b0e (Posts: 2105; Member since: 08 Jun 2012)
He upgraded to Sense 6.0 on his Droid DNA on Verizon. It was the first phone with a 1080p screen resolution released in the U.S. Came out in Q4 2012.
32. g2a5b0e (Posts: 2105; Member since: 08 Jun 2012)
I can't tell if you're being serious or not.
33. DnB925Art (Posts: 141; Member since: 23 May 2013)
You had me LOL when you said "even earphones are same quality as dre beats."
Which means they must be pretty bad because well, they're good as crappy Beats.
14. Taters (Posts: 2592; Member since: 28 Jan 2013)
It's not the marketing. Most people don't like big and heavy phones. What started the GS2 success was that it had a huge screen and was just as light and pocketable as any other phone.
It seems like Apple is the only one that knows this now unfortunately....
I thought Samsung was smarter than this but they dropped the ball with the GS5. However big the GS5 may be, it's not ridiculously big like the HTC One and the Z2. Once you put a case on it, like most people do. Game over, the phone is going to be returned.
24. true1984 (Posts: 582; Member since: 23 May 2012)
4.4mm taller and 15g heavier is ridiculously big? how does that work?
31. Taters (Posts: 2592; Member since: 28 Jan 2013)
4.4mm is a lot, I suggest you look at a ruler one day. And 15g doesn't sound like much but anything helps. That is why people buy 13.3 inch laptops instead of 14 and 15 inch ones. When you bought your first laptop, you figured the 15 is only a negligible amount heavier but you soon learn that even a little matters.
17. robert26101 (Posts: 73; Member since: 21 Mar 2014)
I was going to get the m8 but after the majority of reviews gave the camera thumbs down I decided to go with the S5. I take most of my pictures with me phone.
35. fzacek (Posts: 1242; Member since: 26 Jan 2014)
Yeah, the M8 is a failure in many aspects, and I completely agree that the S5 is a better phone.