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HTC adheres to offer "hero" status for all of its devices this year

Posted: , by John V.

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HTC adheres to offer
There’s always this matter with over-saturation when it comes to the smartphone market, and when we look back at 2011, there’s no arguing that we saw plenty of manufacturers pumping out devices for each and every kind of category out there. From basic to high-end and music-oriented to female specific devices, we’ve seen HTC bringing a ton of devices to market – with some agreeing that it was simply too much.

Rather than attacking the market this year with the same approach, it seems that veteran smartphone maker HTC intends to simply produce quality devices – as opposed to driving it down to the bedrock with an army. For this year, HTC intends on giving each and every device in its pipelines the coveted “hero” status. No, we’re not talking about the Android powered HTC Hero, instead, it’s the term given to devices that are expected to be top-notch in every way – so yeah, it’s a quality versus quantity type of thing.

Specifically, HTC’s UK chief Phil Robertson mentioned in a recent interview that the company would be cutting the amount of devices it’ll be developing.  He said, “We had a fantastic year, with 65% growth year on year in the UK. But in Q4 we delivered a lot more products than in the past. Now we want to create more of a ‘hero’ approach. We make great phones, but it is hard to do that when the portfolio is spread too much.”

Therefore, we can obviously expect some quality Android smartphones and Windows Phone on the horizon that should no doubt be dreamy in almost every way possible. Well, it’s not to say we won’t be seeing the occasional entry-level device, but even with those, we can fully expect something substantially better than the competition.

source: Mobile Today via SlashGear

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posted on 26 Jan 2012, 15:29 4

1. bond7 (Posts: 3; Member since: 26 Jan 2012)


My dream = 4" display super android phone

posted on 26 Jan 2012, 15:33 1

2. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


you dream about my g2x too? ive never owned an HTC, and personally dont like the BEATS campaign, but maybe this is the year i get one. they always looked purty to me. xD

posted on 26 Jan 2012, 16:33 2

7. Nicksully23 (Posts: 16; Member since: 09 Dec 2010)


I hate the g2x..

posted on 26 Jan 2012, 16:36 1

8. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


dont hate just because im running ICS 4.0.1 @ 1.56 Ghz on my g2x. you jelly?

posted on 26 Jan 2012, 17:00 2

12. Nicksully23 (Posts: 16; Member since: 09 Dec 2010)


I have it, worse phone i've had.

posted on 26 Jan 2012, 16:41

9. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)


more like the Droid 4. :P

posted on 26 Jan 2012, 15:36 1

3. joseg81 (Posts: 154; Member since: 15 Jul 2011)


i love my HTC phones...i have 4 currently lol my latest the Amaze 4g is great even with it's occasional bugs :) can't wait to see what they have in store though.

posted on 26 Jan 2012, 15:40 2

4. quesoesgrande (Posts: 214; Member since: 03 Aug 2011)


Love my sensation 4g
Htc already makes the best i think but these should turn out even better

posted on 26 Jan 2012, 15:58 3

5. hybris (Posts: 56; Member since: 05 Dec 2011)


I'm waiting for HTC's first ICS dedicated phone w/ no hardware buttons. I loved my Droid X and motorola's design in general, but HTC makes such awesome looking phones. Can't wait for the first ICS dedicated HTC phone. I'm tempted to get the Rezound, but I have a feeling it will be worth it to wait for a pure ICS device. If it also came with Beats integration that would make it my dream device. Hurry up HTC!!!!

posted on 26 Jan 2012, 17:22 3

14. CannedKarma (Posts: 19; Member since: 22 Oct 2011)


Are you aware that you can unlock the Rezound bootloader and flash one of your choice of ICS ROMs now? I've been running a very nearly stock ICS Rezound for the better part of a week now, and it gets far better battery life than it came out of the box with. If you're willing to read there's certainly no reason no to flash these days. The Rezound absolutely destroys the Nexus in terms of hardware performance and signal strength, so waiting on 'official' software really won't get you anywhere you can't get yourself to now. Food for thought.

posted on 26 Jan 2012, 18:08

15. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)


Signal Strength maybe, Hardware Performance no..

posted on 26 Jan 2012, 21:34 1

20. firelightx (Posts: 71; Member since: 13 Oct 2011)


Hmm, didn't read the post very well, did you?

An HTC Rezound running AOSP ICS vs a Galaxy Nexus... the Rezound wins. The only reason the Nexus comes out on top out of the box is because the Rezound is running a bogged down version of Gingerbread. To someone who roots or roms... Rezound all day.

posted on 26 Jan 2012, 22:05

23. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)


actually i did. in terms of sheer hardware power (non-software related) the Nexus' OMAP4460 is much better than the S3 the Rezound uses, even at 1.2GHz vs. 1.5GHz. to someone who roots or flashes different ROMs the sheer potential of the hardware should ultimately be what matters.

posted on 26 Jan 2012, 16:07

6. Twitch016 (Posts: 23; Member since: 26 Jan 2012)


I would seriously consider an HTC device if they would simply offer Sense-less (that sounds terrible) devices. "Hero" status undoubtedly will mean better devices with faster updates, which is great, but I'm just not a modified UI fan and I don't care to root. HTC built quality is not enough to make me take on Sense.

posted on 26 Jan 2012, 16:52 4

10. HTCOE (Posts: 318; Member since: 20 Nov 2011)


HTC Sense is AMAZING !

posted on 26 Jan 2012, 17:01 1

13. Twitch016 (Posts: 23; Member since: 26 Jan 2012)


It has its perks, but on a performance and choice level, I'd rather add its features with individual apps rather than take the lot which can slow down phones (and updates!)

posted on 08 Feb 2012, 00:17

28. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)


Updates aren't actually that slow, only Nexus devices will ever get updates at any speed.

The Hero device strategy will ensure that more devices get updates faster. You might not care, but the fact that they'll be pushing out a new kernel means that AOSP ROMs can be built upon the custom kernel.

posted on 08 Feb 2012, 09:52

29. Twitch016 (Posts: 23; Member since: 26 Jan 2012)


I am pleased that the overall process will be faster. I just wish OEMs would consider offering stock devices. It's a shame that an ecosystem based on choice only offers a single device per year that doesn't have a custom UI.

posted on 26 Jan 2012, 16:55 4

11. BioTek (Posts: 53; Member since: 23 Jan 2012)


Developing a flagship series would be a nice start.

posted on 26 Jan 2012, 21:36 1

21. firelightx (Posts: 71; Member since: 13 Oct 2011)


HTC needs a brand.

Motorola has the Droids (Well.. sort of. Any phone could have it, but Motorolas are known for it)
Samsung as the Galaxy Series
LG has the Optimus (which they could stand to do more with... most carriers only got the entry level Optimus)

HTC needs to get one that. A singular brand name like that attracts so much more attention.

posted on 27 Jan 2012, 04:32 1

24. thinking (Posts: 130; Member since: 19 Jan 2012)


HTC itself can be a brand. Sometimes, what happens is that due to successful brands, every new item is put into that brand (say, what was the last non-Galaxy Samsung?). Or since MOTO did well with RAZR and DROID, now they have the DROID RAZR. :-)

posted on 08 Feb 2012, 12:53

30. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)


you mean the EVO? :P
too bad EVOs suck so hard now that they're hardly recognized as an important line like they used to be.

posted on 26 Jan 2012, 18:27 1

16. remixfa (Posts: 13902; Member since: 19 Dec 2008)


good. they went overboard with releases this year and they had such minor differences . the changes were so minor they make the iPhone change logs look impressive..lol

posted on 26 Jan 2012, 19:44 1

17. E.N. (Posts: 2218; Member since: 25 Jan 2009)


well that's kinda your typical Android phone

posted on 27 Jan 2012, 09:56 2

25. remixfa (Posts: 13902; Member since: 19 Dec 2008)


yes, because the differences between the SGS1 and SGS2 were so minor.. oh no wait, im thinking of the i4 and i4s. lol

posted on 27 Jan 2012, 14:58

26. abcdefg (Posts: 2; Member since: 26 Jan 2012)


Your arguments have lost all credibilty. You're going to school to become a male nurse...Rick.

posted on 28 Jan 2012, 15:11 2

27. XiphiasGladius (Posts: 799; Member since: 21 Aug 2011)


And WTF is wrong being a male nurse?

posted on 26 Jan 2012, 21:19

18. RoTheChamp (Posts: 16; Member since: 26 Jan 2012)


I have the Evo Design, it is my first HTC phone and I love it! Thinking about sticking with this company. For a single core phone, I am very happy with its performance.

posted on 26 Jan 2012, 21:28

19. speckledapple (Posts: 877; Member since: 29 Sep 2011)


my dream phone is looking more and more possible come end of this year when I upgrade. I can only imagine what will be on tap if every manufacture steps up like this. 2012 is great.

posted on 26 Jan 2012, 21:56 1

22. skymitch89 (Posts: 983; Member since: 05 Nov 2010)


When I read "'hero' status" in the title, I was thinking that HTC might name each of their phones after a superhero. I could see phones with names like the "HTC Superman" (a phone with stainless steel body and Gorilla Glass 2), "HTC Robbin" (not really sure of any kind of "special" features this might have), and "HTC Aqua" (a phone that is not only "splash resistant" but would actually work underwater as in you could listen to music via headphones, record video, and, most important of all, talk on the phone.) All that is wishful thinking though.

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