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HTC: Apple's iPhone is not that cool anymore, everyone's doing their own thing too

Posted: , by Daniel P.

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HTC: Apple's iPhone is not that cool anymore, everyone's doing their own thing too
Martin Fichter, the President of HTC America, made a statement yesterday, saying at Bloomberg's Mobile Future Forward conference that, essentially, iPhones are not that cool anymore:

Apple is innovating. Samsung is innovating. We are innovating. Everybody is innovating. And everybody is doing different things for the end consumers. I brought my daughter back to college — she’s down in Portland at Reed — and I talked to a few of the kids on her floor. And none of them has an iPhone because they told me: ‘My dad has an iPhone.’ There’s an interesting thing that’s going on in the market. The iPhone becomes a little less cool than it was. They were carrying HTCs. They were carrying Samsungs. They were even carrying some Chinese manufacture’s devices. If you look at a college campus, Mac Book Airs are cool. iPhones are not that cool anymore. We here are using iPhones, but our kids don’t find them that cool anymore.”

Later on, he did answer some follow-up questions, which clarified further the splash he made with the "iPhone is not cool anymore" statement at Bloomberg's conference:

"I’ve heard the term iPhone killer a lot of times, outside of my company and inside my company. Whenever I hear it in meeting rooms inside HTC, I caution people and say: ‘Hey, look, there is a market there for the iPhone.’ I don’t think we want to kill the iPhone because it is geared to a certain amount of people who like things in a certain way, and we do something different.”

If you want to do the same thing as iPhone in exactly the same way, why don’t you send your people to the Apple store and have them buy an iPhone? We want to do something different. We want to appeal to different end users who have different values. And, if you look at the segmentation and the demographics of what we are doing, we are selling phones to different people. So, I don’t like the term iPhone killer. I think we do something different.

He also talked about other important things that are facing the smartphone industry right now - how patent wars are sucking the lifeblood out of companies that should spend this time better on innovating, for instance.

HTC's take on Windows Phone, according to Martin Fichter, is that it is a great platform, with amazing social networking integration, but currently hurdled by no 4G offerings.

On the issues of the cloud and music in the cloud, he mentioned that if customers embrace having all their songs and other data stored somewhere else, the networks are going to have a real problem on their hands.

via GeekWire

75 Comments
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posted on 13 Sep 2011, 03:11 7

1. weirdfisher (Posts: 51; Member since: 31 Mar 2011)


iPhone is not cool, htc is not either

posted on 13 Sep 2011, 03:24 10

3. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


Samsung & Nokia is !

posted on 13 Sep 2011, 04:08 1

7. alpinejason (Posts: 262; Member since: 06 Sep 2011)


nokia yes is in my opinion the best handset maker by a long shot.been using nokia phones since 1996 and have never had any problems with any of them.i even had a few analog phones and the first couple of phones i had then did not even have caller id they had a little display that showed what number you were dialing as you were dialing it.i really love nokia not so much the software they use but hopefully windows is gooing to change that!!!

posted on 13 Sep 2011, 06:27

17. Phullofphil (Posts: 801; Member since: 10 Feb 2009)


meant to give you a thums up sory. noikia as good there just not the popular phone in the us just like sone they are also a good phone just not herre

posted on 13 Sep 2011, 03:19 11

2. Whateverman (Posts: 3283; Member since: 17 May 2009)


I can hear the stampede coming now...3...2...1

posted on 13 Sep 2011, 03:24 2

4. msia (unregistered)


nokia wp7 will be the coolest device in the world SOON like what Apple Iphone used to be...

posted on 13 Sep 2011, 05:54 1

14. rex1213 (Posts: 77; Member since: 29 Jul 2011)


I honestly think Nokia N9 is Nokia's hippest phone since the release of the original iPhone.

Why am I thinking this way? It is because Nokia N9 (and MeeGo) is unique (swipe-centric UI, curved full touchscreen with no hardware keys). The best thing about it is that, it does not pretend to be an iPhone-wannabe. It is something that is distinctly Nokia.

However, that lunatic manager from Microsoft that is now Nokia's CEO (Stephen Elop) bad-mouthed MeeGo as much as it can to reduce people's excitement for the N9.

posted on 13 Sep 2011, 04:04 7

5. ilia1986 (unregistered)


"We want to appeal to different end users who have different values"

Keyword: VALUES.

posted on 13 Sep 2011, 04:06 3

6. WakaFlakaD (Posts: 502; Member since: 30 Apr 2011)


I never look at certain brands of phone as COOL.... I look at them rather they are superior on spec or what.

posted on 13 Sep 2011, 16:02

64. E.N. (Posts: 2610; Member since: 25 Jan 2009)


Yeah I feel the same. I don't choose a device based on its "cool factor." But regardless I'm glad Fichter said this because now we can rule out the argument that iPhone is for trendy consumers and Android is for Geeks. It evens sounds like he's saying that Android is more trendy than iPhone. I'm okay with that! lol

posted on 13 Sep 2011, 04:09 4

8. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


There wouldn't be a stampede if people would read the article. Marlin made it very clear that he's not crapping on the iPhone. He's simply remarking on the experiences he's had with the demographics carrying it. He's also quite clearly saying that his company doesn't NEED to destroy iPhone sales. Extrapolated out, he is saying that there's market share for everyone out there.

Now for my contribution to the stampede: Leave it to HTC's heads to bring up a concept that Apple will never grasp-the idea that other companies are allowed to be successful too.

posted on 13 Sep 2011, 08:40 4

23. remixfa (Posts: 14317; Member since: 19 Dec 2008)


apple invented that thought, and is now going to sue HTC for thinking it!

;) :)

posted on 13 Sep 2011, 08:44 2

24. remixfa (Posts: 14317; Member since: 19 Dec 2008)


apple invented that thought, and is now going to sue HTC for thinking it!

;) :)

posted on 13 Sep 2011, 11:09 1

32. darth8ball (Posts: 520; Member since: 02 Aug 2011)


my extrapolation of that statement is that Apple is going to lose the "cool phone" share of the market on their own without anyone having to "kill" them. That in his opinion, you can either be in the "cool" market or the "businessman" market. Apple seems to think they can tackle both, we will find out in time who was right.

posted on 13 Sep 2011, 16:12

67. remixfa (Posts: 14317; Member since: 19 Dec 2008)


no real businessman takes apple seriously as a business phone. They have the least functional "business" uses of any OS. There is a reason that RIM has such a huge lock down on businesses... regardless of being "cool" or not. There are some android versions that do decent in business (the most functional for business is actually MotoBlur by far) but they are at least more functional than an iphone.

posted on 13 Sep 2011, 04:27 3

9. SGSatlantis (Posts: 226; Member since: 20 Jul 2011)


Well Jeremy Clarkson use iPhone and that makes it "Seriously Uncool".

posted on 13 Sep 2011, 04:40 2

11. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


haha : )

posted on 13 Sep 2011, 04:30 3

10. Mr.Mr.Upgrade (Posts: 474; Member since: 30 Aug 2011)


IPhone stays in the box, no creativity, people who like everything the same and someone to control things for them, because they can't make their own decisions,

posted on 13 Sep 2011, 05:13 2

12. lubba (Posts: 1313; Member since: 17 Jan 2011)


Put a sock in your bada peter. Haven't seen one yet in the US. Maybe its popular in the market where you're at but thats because wp7 haven't made it there yet or haven't been established. And your pet michael heller ain't gonna save you from its growing popularity. Wp7 is here to stay. Guess what, they said xbox360 isn't gonna make it. NDP proved them wrong last week. Best seller 14 out of 15 months!

posted on 13 Sep 2011, 05:24 4

13. lws803 (unregistered)


Hahas one thing HTC sure pleases me. Their feedback support and the way the made their UI easy to use. It's as if we can just pick up the phone and start using it without Syu need for a third party app. It's definitely good out of the box and better once the developers touch it. So far after trying out many handsets, I must say HTC's handsets has the most devs support, this means HTC users can enjoy a lifetime of new development and ROM. Being as a developer myself, what's most important is this huge amount of devs support and friendly community to kill any visible bugs

posted on 13 Sep 2011, 05:59 3

15. me. (Posts: 28; Member since: 10 Oct 2009)


It's the iOS and the hardware what's cool , they just work.

posted on 13 Sep 2011, 11:13

34. darth8ball (Posts: 520; Member since: 02 Aug 2011)


How does it look when a 45 yr old dresses like a 20 yr old, sad. That is the point here we are not talking about the OS or the hardware. It is the "must have factor" who is young and cool and also wants to have the same device as their father.

posted on 13 Sep 2011, 16:13

68. remixfa (Posts: 14317; Member since: 19 Dec 2008)


if your talking about a phone? no. if your talking about your dad's cherry 64.5 mustang, then yea, ill take what dad is having. :)

posted on 13 Sep 2011, 06:26 2

16. jroc74 (Posts: 6019; Member since: 30 Dec 2010)


Its kinda like cool sayings, slang.

No one really wants to use the word 'bling' anymore....cuz now you have folks that normally wouldnt use the word using it.

But...outselling every older version of the iPhone says otherwise. It can only outsale older versions if new ppl are getting it, right?

I applaud him for not worrying about having an iPhone killer. Really....thats more of a media thing. No company really expects to kill it. Whats funny...I dont really hear the term "killer" in other markets; games consoles, shoes, cars, hdtv's, etc.

Why is it only applied to the iPhone? Well...now its applied to Android which is funny..lol. The iPhone 5 has been reported to be the ...Android killer....I think its safe to say if anything gets labeled an Android killer....Android has finally arrived...

posted on 13 Sep 2011, 06:49 4

18. Mooooo (Posts: 212; Member since: 27 Aug 2011)


For apple it can only be an Apple world.

I am convinced they are putting something inside there devices to sending subliminal messages.

posted on 13 Sep 2011, 06:53 1

19. dblue45 (Posts: 77; Member since: 26 Aug 2009)


Nice words about NOT trying to be the "iPhone Killer"... Hats off to Martin Fitcher!

posted on 13 Sep 2011, 06:53

20. ken (unregistered)


Iphone never appeals to me from the very start, part of reason is that its pretty pricy and it always goes with 2yr contract which i dont really need. I was a diehard nokia fan before i laid my hand on my first android perhaps less than a year ago, which was a used xperia x10, i become so addicted to android phones ever since, and dumped my nokias. The advantages of android over nokia are so obvious and universal. At about the same time, i turn my attention to apple products starting with again a used ipad1, its a great machine in a way, that i can not live without a pad, now only very occasioanally do i use notebook at home for internet browsing. However, the inability to suppot flash and the pain in dealing with itune is beyond words, its the stupidest way to manage ur sytem like this, or put it this way, ios lacks user friendl6ness and degree of freedom, which very much against the trend softwarewise. Nevethless, i have tried out ipod touch, and iam convinced that iam not going to spend triple as much for an additional phone function, namely the iphone4. Apart from the apparent flaunt value, i dont know what else make ifanboys tick! And i wanna put up a hyperthetical question to those ifanboys (Miz, 530gemini and taco.....) do you wish your idevices to have flash support, and perhaps more freedom in file mamagement?

posted on 13 Sep 2011, 07:00 1

21. Mooooo (Posts: 212; Member since: 27 Aug 2011)


Ken all they do is what there are told from apple.

Btw Itunes is junk and a big waste of time.

posted on 13 Sep 2011, 07:13 1

22. ken (unregistered)


yap. Somehow someone has to be told what are the best for them...
Iam no apple hater, i just take pity in those who fail and reluctant to accept there are things better out there.

posted on 13 Sep 2011, 09:04 3

25. AnnDroid (Posts: 53; Member since: 02 Aug 2011)


True. iPhone's are great for older folks. My grandma uses one and loves it. I wouldn't be caught dead with one.

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