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Google will "double down" on Android tablets in 2012

Posted: , by Victor H.

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Google will not only continue pushing Android tablets, but it will “double down” on its efforts in 2012, head of Android Andy Rubin said in a meeting with reporters at MWC.

While sales of Android phones are booming, tablets are gettiing a lackluster reception from useres. Android tablet sales stood at 12 million in total so far, paling in comparison to 15 million iPads sold in Q4 2011 alone. 

Sales were "not insignificant, but less than I'd expect it to be if you really want to win,” Rubin agreed.

The other part of Android tablets that needed improvement was tablet-optimized apps, or rather the lack of them. Developers have been hesitant to bring tablet-scaled applications to Android mostly because in tablets the platform is not getting traction. It’s a vicious circle - getting traction is also dependant on the apps, but Rubin pointed out the benefits of coding for Android.

"Android' is unique in that it's a single platform that spans device types. Fundamentally you shouldn't have to have a third-party developer build his app twice,"  Rubin said for TheVerge.

But ultimately, it’s up to the developer.

"We're now starting to get on the radar, and I'm hoping people decide to put in the muscle and make their apps work great on tablets," Rubin concluded.

source: TheVerge

14 Comments
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posted on 27 Feb 2012, 07:04 2

1. remixfa (Posts: 13902; Member since: 19 Dec 2008)


i wonder exactly what "double down" means. Could that mean there is truth to the unlikely rumor of Jelly Bean on tablets this year.. or could it just be a marketing/app push?

posted on 27 Feb 2012, 07:07

2. drahmad (Posts: 478; Member since: 20 Aug 2011)


hello kid

posted on 27 Feb 2012, 07:08

3. drahmad (Posts: 478; Member since: 20 Aug 2011)


i want to see thumbs down :p

posted on 27 Feb 2012, 07:54 7

4. remixfa (Posts: 13902; Member since: 19 Dec 2008)


first off, im not a kid

second off, why do u want auto thumbs down? a little masochism going on today? psychosexual desires or psychosocial disorders? Maybe u should prescribe yourself an SSRI to aleviate that mood? :)

posted on 27 Feb 2012, 08:34

5. drahmad (Posts: 478; Member since: 20 Aug 2011)


actually i am excited so I already have a river of serotonin inside , no need of SSRIs :D

If you are not kid then you have got anti-social personality trait :D

I am Jokking :-D you people get annoyed so easily even with a joke :p

posted on 27 Feb 2012, 08:36 4

6. remixfa (Posts: 13902; Member since: 19 Dec 2008)


because sarchasm does not translate over internet text. 8^P :)

Nope, in real life im pretty goofy most of the time. No anti social, borderline, or DiD here. of course, DiD would be a great excuse to get away with things.. lol.

My serotonin and dopamine levels just took a huge leap with that exynos contest. lol.

posted on 27 Feb 2012, 14:26 2

13. -box- (Posts: 3746; Member since: 04 Jan 2012)


I've never noticed remix to exhibit ASBO. They can be very passionate with their opinions and arguments, but never anti-social.

taco/gallito/miz et all though.....

posted on 27 Feb 2012, 22:39

14. drahmad (Posts: 478; Member since: 20 Aug 2011)


thanks. i know. i like joking.

posted on 27 Feb 2012, 08:41 2

7. Jamus (Posts: 30; Member since: 19 Feb 2012)


Any anticipation of Jelly Bean is extremelly premature. ICS was not a let down and it will not be replaced in the coming years. Like it or hate it, we will live with it.

posted on 27 Feb 2012, 09:40 4

8. bloodline (Posts: 691; Member since: 01 Dec 2011)


lol @ geek fight

posted on 27 Feb 2012, 12:26 4

11. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


lol. Sounds like an episode of The Big Bang Theory...

posted on 27 Feb 2012, 14:07 3

12. ilia1986 (unregistered)


Yeah... and here's proof that Sheldon isn't really that smart: he uses an iPhone.

posted on 27 Feb 2012, 10:08 1

9. theoak (Posts: 320; Member since: 16 Nov 2011)


iPad 3 better be more than an "incremental" ... Android tablets are looking really really good.

posted on 27 Feb 2012, 10:25 1

10. xtian1103 (Posts: 355; Member since: 11 Feb 2012)


what double down? KFC double down? i love it!

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