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Curious: Samsung to remove its logo from the front of Galaxy S7 / edge units sold in China and South Korea

Posted: , by Paul K.

Curious: Samsung to remove its logo from the front of Galaxy S7 / edge units sold in China and South Korea
Last year, news from the Far East claimed that Samsung was selling its shiny Galaxy S6 and Galaxy S6 edge smartphones in Japan without the company's logo proudly printed on the handsets. There was no solid official explanation on the matter, but a popular speculation assumed that Sammy feared a recent squabble between Japan and South Korea — Samsung's home country — might affect its sales. It may have been correct in that assumption, as the Galaxies didn't do amazingly good in The Land of the Rising Sun.

This year, however, reports say the company will be removing its name from handsets sold in China and it's homeland — South Korea — as well. Recent photos from Chinese certification agency TENAA reaffirm this, as we can clearly see that the Galaxy S7 and Galaxy S7 edge smartphones that passed certification and were pictured do not have the Samsung name on their foreheads. Promo posters for the South Korean market also depict the two smartphones with no Samsung logo on their fronts.

At this point, one can only guess what the reason for this move is. Unlike the case with Galaxy S6 units in Japan, which were only marketed as "Galaxy", the S7 smartphones will still have the Samsung name printed on their backs. One would guess that if Sammy wants to flaunt its name on the front of its flagships, its home country is precisely the market that should receive such units, but that doesn't seem to be the case.

What's your take on the reasoning behind this move?


source: SamMobile (1, 2)

40 Comments
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posted on 26 Feb 2016, 09:09 8

4. ZeneticX (Posts: 63; Member since: 27 Feb 2014)


The phone actually look much better that way. Also the reason why I like the silver colour the best

posted on 27 Feb 2016, 08:02

39. almostdone (Posts: 231; Member since: 25 Sep 2012)


Perhaps Samsung is looking to reduce their top bezels even further but not having in logo on the front. They're testing the waters to see if this impact sales and perhaps in future models have no logo and reduced top bezel. I think this is a great idea and only have Samsung at the back.

posted on 26 Feb 2016, 09:20 7

8. Shocky (unregistered)


Definitely would prefer no branding on the front of phones, but I don't see how it would impact sales in South Korea though.

Maybe they're just testing it to see what effect it has, if any.

posted on 26 Feb 2016, 09:26 1

11. Tziggy14 (Posts: 455; Member since: 02 Sep 2014)


Do chinese people even buy Samsung phones anymore?

posted on 26 Feb 2016, 16:12

36. KONICHIWA-ANNYONG (unregistered)


No they don't buy Samsung phones, genius...

posted on 26 Feb 2016, 09:32

12. Commentator (Posts: 3709; Member since: 16 Aug 2011)


Looks like I'm moving to China or South Korea! ;)

posted on 26 Feb 2016, 09:37 1

13. Unordinary (Posts: 1954; Member since: 04 Nov 2015)


So much diversity with these phones. No logos here, logos there, heat pipes here no heat pipes there, different processers in this country vs that country. Lol.

posted on 26 Feb 2016, 10:58 2

25. j2001m (Posts: 2977; Member since: 28 Apr 2014)


They all got heat pipes on both CPUs and all phomes, it's used the the gear VR so you can use it longer without overheating, samsung as said this is why it was used

posted on 26 Feb 2016, 11:23

28. Unordinary (Posts: 1954; Member since: 04 Nov 2015)


Gotta love Samsung. Guess the fandroids in previous articles had false info, as always. Thanks for the info tho

posted on 26 Feb 2016, 09:39

15. TechieXP1969 (Posts: 10681; Member since: 25 Sep 2013)


This is stupid considering the Box still has the Samsung logo on it. People will still know they are buying a Samsung. The phone don't come in a white box unmarked.

Seems weirdly stupid.

If you so worried, dont even sell a phone in China. Let them buy cheap knock-offs which si about what most can afford anyways.

Samsung doesn't need china.

posted on 26 Feb 2016, 09:43

17. sssm23 (unregistered)


Apple and Samsung still copying Nokia

posted on 26 Feb 2016, 20:15

38. KONICHIWA-ANNYONG (unregistered)


There are still Nokia fans? What is this, 2002?

posted on 26 Feb 2016, 09:46

19. kevin91202 (Posts: 586; Member since: 08 Jun 2014)


"...far East." -PA (Paul K.)

far East? You actually mean Far East.

It's pathetic that PA continues to butcher the American-English language by using these foreign writers. Might as well start writing in Bulgarian.

posted on 26 Feb 2016, 10:38 6

24. benno (Posts: 94; Member since: 17 Apr 2015)


Lol are you seriously going full retard over a capital F?

posted on 26 Feb 2016, 10:03 1

22. sissy246 (Posts: 1781; Member since: 04 Mar 2015)


I am one that doesn't care if the branding in on my phone. I have the white note 5 and the silver Samsung barely show anyway.

posted on 26 Feb 2016, 11:05 1

26. Trakker (Posts: 283; Member since: 11 Feb 2016)


On my white Galaxy S5 the silver Samsung lettering are basically invisible to me because it just doesn't stand out, unlike HTC of course which seems to take up half the phone.

posted on 26 Feb 2016, 11:14

27. Awalker (Posts: 1577; Member since: 15 Aug 2013)


They should do that everywhere.

posted on 26 Feb 2016, 12:19

29. avishekmukherjee (Posts: 308; Member since: 09 Apr 2015)


why??? :/

posted on 26 Feb 2016, 12:29

30. lakki369 (Posts: 110; Member since: 10 Apr 2015)


Great... Now make it universal... Seriously... This is the best design move after the invention of edge screen... Without the logo it looks more clean and refined.

posted on 26 Feb 2016, 12:40

31. MDave (Posts: 115; Member since: 09 Apr 2015)


If you gave me the choice I'm not sure how I'd feel about it. Never been bothered by the logo.

posted on 26 Feb 2016, 13:47

32. Elfmonster (unregistered)


I'd pay any phone company an extra 25 bucks for a no logo handset.

posted on 26 Feb 2016, 14:11

33. xq10xa (Posts: 728; Member since: 07 Dec 2010)


it's getting curiouser and curiouser

posted on 26 Feb 2016, 14:56 2

34. ydl08 (Posts: 41; Member since: 01 Nov 2013)


They should apply the same here in the US.
Why can't Sammie do everything at once? why are they so scared? or what's causing the delay? i think just removing the samsung from the front will boost sales.

posted on 27 Feb 2016, 15:06

41. chaoscauser (Posts: 39; Member since: 04 Jun 2014)


Everyone knows the brand, Samsung. No need to raise brand awareness with the logo on the phones.

posted on 28 Feb 2016, 06:36

42. techbuttcheex (Posts: 60; Member since: 25 Jul 2015)


The iPhone doesn't say "Apple" on the front.

posted on 28 Feb 2016, 10:21

43. Pigeon (Posts: 3; Member since: 25 Feb 2016)


I would think their country would be proud instead of acting childish, they should be ashamed of themselves !

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