Samsung ditched its own logo from the Galaxy S6 and S6 edge sold in Japan

Samsung ditched its own logo from the Galaxy S6 and S6 edge sold in Japan
Samsung-made handsets account for only about 5% (five percent) of all the smartphones currently sold in Japan. It appears that Japanese customers aren't that crazy about the Samsung brand, most of them choosing to buy Apple iPhones (these account for about 40% of all handsets), or smartphones made by local manufacturers. However, according to The Korea Herald and a Samsung official, the Galaxy brand is "well established in Japan", that's why Samsung decided not to place its company logo on the Galaxy S6 and S6 edge that will be sold in the country starting April 23.

Already available in select markets around the world - including in the US - the S6 and S6 edge will be just Galaxy-branded in Japan, in addition to being carrier-branded (Docomo and KDDI au, respectively).

Samsung hopes that this move will enable it to sell more S6 and S6 edge units in Japan. Even if that doesn't happen, the two new flagships are off to an excellent start globally, and they may become the best selling Galaxy S handsets to date. As reported not long ago, Samsung currently expects to sell 70 million S6 and S6 edge units (combined) around the world.


sources: NTT Docomo, The Korea Herald

Related phones

Galaxy S6 edge
  • Display 5.1" 1440 x 2560 pixels
  • Camera 16 MP / 5 MP front
  • Processor Samsung Exynos 7 Octa, Octa-core, 2100 MHz
  • Storage 128 GB
  • Battery 2600 mAh(26h talk time)
Galaxy S6
  • Display 5.1" 1440 x 2560 pixels
  • Camera 16 MP / 5 MP front
  • Processor Samsung Exynos 7 Octa, Octa-core, 2100 MHz
  • Storage 128 GB
  • Battery 2550 mAh(23h 3G talk time)

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37 Comments

1. waddup121 unregistered

Sold to Docomo again?

2. kryme

Posts: 469; Member since: Oct 24, 2013

Huh?? Selling Ur phone without Ur branding on it so u can sell more... Sounds like the word Samsung is a turn off to buyers

4. Planterz

Posts: 2120; Member since: Apr 30, 2012

For the love of $%^@#ing Christ, YOUR. YOUR. YOU. "UR" DOESN'T MEAN A GODDAMNED EFFING THING AND NEITHER DOES "U"! is it that time consuming or difficult to add 2 more letters and present yourself as more than an illiterate 13 year old? And yes, it does sound like "Samsung" is a turn-off to Japanese customers. If you read the article, and had a shred of analytical ability, you'd understand the the article says that very thing. I'm getting cranky. I need a nap. AND GET OFF MY DAMN LAWN!

21. Run.n.Gun

Posts: 45; Member since: Nov 06, 2013

calm ur tits

30. dirtydirty00

Posts: 428; Member since: Jan 21, 2011

People! Samsung is a turn off to Japanese because it's Korean! big competitors. Not just because it's Samsung. If apple was Korean and samsung was American they all would have an s6 in their hand

37. adamvzwez

Posts: 51; Member since: Mar 29, 2015

Ur a grammar nazi (seewhatididthere?)

5. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

This has been a normal practice in Japan, even Japanese brands are being swiped off.

11. LAKAME_MAN

Posts: 46; Member since: Jan 31, 2013

Except Apple.

27. tedkord

Posts: 17357; Member since: Jun 17, 2009

Well, without the logo, people might look at what the phone actually offers in comparison to others.

32. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Japan is the only country that understands that Samsung is synonymous with the term "Cheap POS"

33. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No dummy. The Japanese don't like any products that aren't made or sold in Japan. Think about it, the PlayStation sales like hotcakes, the Xbox does't. Why? It isn't a Japanese product. Many Japanese want only their own branded products and have always had low support for outsiders. I am surprised the iPhone does so well their. Just shows that if a product is popular enough, it wont matter where its from. They are hypocrites anyways. As far as what is a "cheap POS" using your words? The fact that the iPhone is using 2012 parts an the lowest aluminum sold in the world, makes it an expensive overpriced cheap POS. But you are entitled to your opinion, no matter how wrong it may be.

3. Andrewtst

Posts: 696; Member since: Jan 25, 2009

From what I known, all phone (possible only except Apple) selling in Japan without company brand but instead only the telco brand name.

19. Goldeneye

Posts: 419; Member since: Jan 22, 2011

As I said before, Samsung is a long and ugly name that is a turn off everywhere. Uninspiring logo that few people associate with quality and status. Part of the problem is that Samsung name is so ubiquitous from appliances to cheap prepaid phones. There you have it Samsung you want to be everything and everywhere.

28. tedkord

Posts: 17357; Member since: Jun 17, 2009

And they are. They're also associated with the Note 4,the hands down best phablet on the market, and the S6,the best normal sized phone.

34. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

What you said has nothing to do with this. Theer is nothing wrong with the Samsung name. It is not long. in fact its shorter than Motorola. The Japanese are very loyal to home grown brands and not outsiders in general. The writer is just trying to throw more dirt on Samsung because iPhoneArena is a douchebag company for Apple.

6. Planterz

Posts: 2120; Member since: Apr 30, 2012

This makes so much sense. After all the Japanese aren't exactly known for being tech-savvy, so eliminating branding will surely fool other people that the phone you bought isn't actually a Samsung. I don't understand why this is even an issue though. After all, Japan and Korea have been such good friends over the centuries...

17. TheChukwu

Posts: 27; Member since: Apr 02, 2014

Ummm Yes Japanese are pioneers of modern tech. They are very tech savy. The truth of the matter is as of recent times, South Korean Tech has surpassed Japanese tech, and they are very prideful about this. Japanese and Koreans already have a checkered history and there is a bit of animosity over this. So in order to maintain a functional business relation ship Samsung stopped using their brand on their products.

20. mixedfish

Posts: 1555; Member since: Nov 17, 2013

" South Korean Tech has surpassed Japanese tech" In what, OLED technology? What about motor vehicles, trains, battery/ bio-chemical, aerospace, aviation, medical/pharmaceuticals, ship building, cameras, food-tech? "So in order to maintain a functional business relation ship Samsung stopped using their brand on their products." That's not true, they still use the Samsung brand for white goods and household installations like Air conditioners in Japan. Only the phones have removed branding.

22. drunkenjay

Posts: 1671; Member since: Feb 11, 2013

i dont know about others but i do know that korea is the best in the world with ship building. food-tech? you mean vending machines everywhere?

35. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes. Hyundai is a far better car than Mazda or Toyota. It didn't use to be that way, but Hyundai has gotten way better. Example, cmpare the Hyundai Sonata with the Camry or Mazda 6 and its a far better car for a mid-sized sedan. Even the Elanta is better than the Mazda 3 and Toyota Corolla. Shipbuilding? Samsung makes the world's largest cargo ship...PERIOD. They also once had the world's tallest building -http://www.burjkhalifa.ae/en/ Samsung has lots of products in the medical field, including one of the best CAT scan machines and ultra-sound. Japan doesn't make the best cars and actually never have. The Camry is simply the best selling car in the USA because for what it offers at it's price, its cheap. Lexus is not a top selling luxury brand. In fact, that title belongs to BMW. Samsung doesn't have to be in every field, but the ones they are in, they are in the top 5. Even chip building which Japan use to do a lot of has moved to Singapore or China. All Japan has is Toyota, Mazda and Sony as top brand names we all know about.

24. Planterz

Posts: 2120; Member since: Apr 30, 2012

Your sarcasm detector is faulty, TheChukwu.

7. JaneChenLong

Posts: 374; Member since: Mar 18, 2015

I really hope HTC to follow this, and remove the ugly HTC brand on the front of HTC one.

8. Planterz

Posts: 2120; Member since: Apr 30, 2012

Even better if they removed that gigantic black bar of uselessness entirely.

16. JaneChenLong

Posts: 374; Member since: Mar 18, 2015

Yeah, that's too.

9. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

It looks abit naked

12. Mxyzptlk unregistered

If only TouchWiz could be the same way.

14. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Hell no. And why should they Even listen to someone Who wouldnt buy anyway. Samsung is listening to its customers and ofc keeping tw as its extremely usefull.

18. ama3654

Posts: 295; Member since: Nov 27, 2012

Apple is stealing touchwiz features one by one with each update for the iOS. Honestly touchwiz is the best thing that happened for the mobile OS in general, it might have overwhelming features, but it serves as a market where Apple and Google nitpick the most uselful features and add to theirs. Shame how people fail to see that, and moaning about what brought you the best mobile experience.

29. tedkord

Posts: 17357; Member since: Jun 17, 2009

It can. Install a launcher. But nice try.

10. lbblock

Posts: 34; Member since: Apr 20, 2015

No, listen, this is typical Docomo behavior, they're like a US carrier times ten in bad behavior. They want phones to be Docomo-branded first of all, above all else. This used to work in the early 2000s when Japanese brands would OEM carrier-specific hardware, but is simply absurd today and considering the galaxy S is such a global brand, and Samsung certainly doesn't need or miss the Japanese market. The original Galaxy S was a very big iphone-fighter for Docomo in a massive ad campaign starring Ken Watanabe as the Galaxy S...so it's happened before. Docomo is one of those massive telcos who's used to getting manufacturers to bend as they wish and do whatever they want. Which is why they're literally the last major carrier on earth to start carrying the iphones because they refused to accept Apple taking the initiative and calling the shots. They only caved in until AU and especially Softbank rode the iphone train to great success.

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