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Bloomberg puts a price on the rumored affordable iPhone - $99 to $149

Posted: , by Daniel P.

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Bloomberg puts a price on the rumored affordable iPhone - $99 to $149
After a couple of analysts and more obscure blogs hinted that this year the elusive affordable iPhone might become a reality, yesterday the Wall Street Journal confirmed the story with its own sources, and today the other business publication behemoth Bloomberg adds some more detail from "a person familiar with the plans."

The idea for a more affordable iPhone has been seriously considered and started to be worked on since February 2011, they say, which means that it has been anointed by Steve Jobs himself, and apparently Apple feels now is the right time to lock in more market share, as the industry is maturing and smartphones get commoditized quickly.

Bloomberg rehashes the WSJ claim that the cheaper iPhone will use existing parts, but says it might be smaller than the current Cupertino flagship. The idea is apparently for the phone to be built from the ground-up with a good value-for-money ratio, instead of just slashing the price of existing models upon introduction of the new one.

And the price would be? Bloomberg pegs it at $99-$149 at retail, which is really something we have to see to believe. The goal is also for the phone to be able to work on as broad a range of carrier networks as possible, and Apple has been in talks with at least one US carrier about it, the source divulged. Those rumors about multi-colored iPhones in the making now make much more sense, too.

Something is definitely brewing with the iPhone franchise this year, and late 2013 should be the earliest time to watch for a more affordable iPhone to infiltrate the market, if Bloomberg's story ultimately holds water. Tim Cook was spotted in China lately, and that is one huge market for an affordable iPhone to make inroads and soak market share like a sponge

source: Bloomberg

29 Comments
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posted on 09 Jan 2013, 10:23 3

1. chasetorres125 (Posts: 22; Member since: 07 Jan 2013)


Impossible not that low,i think guess 350-399$ there now thats close to the truth

posted on 09 Jan 2013, 10:46 3

6. MeoCao (unregistered)


for $150 you can buy 5 connectors from Apple.

And iPhone is very simple phone, so beside material what Apple can trim to reduce the cost? Not much I guess.

So the chance is new phone will cannibalize iPhone sales as Apple will never be able to compete with host of Android OEMs in choice and price.

posted on 09 Jan 2013, 11:32 1

15. Aeires (unregistered)


Apple makes $94 profit on each 16 gigs of memory. Apple can make a cheaper phone, question is, would they?

posted on 09 Jan 2013, 12:09

19. MeoCao (unregistered)


That's the point, Apple can't reduce the price much by cutting cost but they have to mostly reduce the profit.

And there's negative effect on Apple brand as well.

So the plan is risky for Apple.

posted on 09 Jan 2013, 12:31 1

23. Aeires (unregistered)


IMO, at this point Apple is more concerned about locking people into their ecosystem than what their brand image is. If a massive amount of people buy a cheap iPhone, then buy a lot of apps, they're as good as locked in as you get. Hard for people to jump ship when you're invested with app purchases.

posted on 09 Jan 2013, 19:29 1

28. MeoCao (unregistered)


for companies like Apple, the brand is almost everything. They can't afford to let new cheap phones to affect their brand.

posted on 09 Jan 2013, 12:04

18. Ninetysix (Posts: 1659; Member since: 08 Oct 2012)


I'm curious. Which connectors?

posted on 09 Jan 2013, 12:10 1

20. MeoCao (unregistered)


Lightning connector

posted on 10 Jan 2013, 12:03

30. billybuttpounder (banned) (Posts: 105; Member since: 28 Dec 2012)


Exactly what rock have you been under that you were completely ignorant to apple charging $30 for the lightning (LOL) adapter? I really am curious since every time I hear apple news I just want to take a giant sh*t, and would love to live under your rock.

posted on 09 Jan 2013, 13:19 1

24. rf1975 (Posts: 247; Member since: 01 Aug 2011)


Even for that price I am seriously doubt this going to happened.

posted on 09 Jan 2013, 10:24 1

2. Sangeet (Posts: 232; Member since: 21 Apr 2012)


Yet another Rumor..!!

posted on 09 Jan 2013, 10:24 4

3. RaKithAPeiRiZ (Posts: 1352; Member since: 29 Dec 2011)


its the 3GS .....

posted on 10 Jan 2013, 12:04

31. billybuttpounder (banned) (Posts: 105; Member since: 28 Dec 2012)


Doubtful, the 3GS STILL goes for $599 or $499 unactivated.
Hell, the 8GBs of memory alone are "worth" $100 according to apples pricing scheme-I mean structure.

posted on 09 Jan 2013, 10:27 2

4. timtimity (Posts: 196; Member since: 13 Aug 2012)


Sorry if this sounds dumb, but when US sources refer to costs like this are they referring to the cost of the phone unlocked or on contract? In the UK virtually every phone (including the S3 and Note 2) are available for free on contract, usually with a relatively low tariff cost.

posted on 09 Jan 2013, 10:47

7. Hemlocke (unregistered)


This is an in subsidized price, and it would be the same, taking currency exchange rates into account, everywhere.

posted on 09 Jan 2013, 10:28 1

5. QWIKSTRIKE (Posts: 885; Member since: 09 Mar 2010)


The problem really isn't price in my opinion its style.....no bells and whistle lower priced iPhone or a bell and whistle Android or windows phone.

posted on 09 Jan 2013, 10:59

8. cripton805 (Posts: 943; Member since: 18 Mar 2012)


If its $149, might as well get the more powerful bigger brother or a better cheaper Android. $99 or cheaper would be about right.

posted on 09 Jan 2013, 11:00

9. Robert235 (Posts: 50; Member since: 30 May 2010)


affordable iphone ,that means hell had freeze over.

posted on 09 Jan 2013, 11:03 1

10. loganryan (Posts: 8; Member since: 08 Jan 2013)


Iphone is known for its premium quality.and doesnt matter how costly it is ,it always selling like hot cake and apple making a lot of profit,i dont see why apple wanna change this trend,

posted on 09 Jan 2013, 11:09

11. kamejoko (Posts: 110; Member since: 10 Nov 2011)


$99-$149 with 2 year contract

posted on 09 Jan 2013, 11:12

12. Sharky (Posts: 124; Member since: 24 Jun 2008)


Something had to get lost between the reporter and the source. There's no way that a cheaper iPhone will actually retail between $99-149. That must be an on contract price. Just consider that the iPod nano costs $139. Even the 4th gen iPod touch costs $199. But I certainly wouldn't complain if Apple accomplished that price point off contract.

posted on 09 Jan 2013, 11:32

14. timtimity (Posts: 196; Member since: 13 Aug 2012)


I think you're right. If Apple do release an iPhone at this price it'll have a knock on effect across a lot of their products. I can't see Apple wanting to reduce the price of their iPods too.

posted on 09 Jan 2013, 11:26

13. fanboy1974 (Posts: 1242; Member since: 12 Nov 2011)


This is going to be one crappy phone if that's retail pricing. Especially if Apple is selling the latest ipod touch at $300.

posted on 09 Jan 2013, 11:54

16. jsoliz1985 (Posts: 23; Member since: 08 Dec 2011)


With T-Mobile being so adamant about not wanting to subsidize so much going forward and their plans to sell the iPhone soon it makes sense for Apple to provide a less expensive option, not to mention the lucrative possibilites in emerging markets the world over.

posted on 09 Jan 2013, 14:26

25. networkdood (Posts: 6274; Member since: 31 Mar 2010)


It will have 4GB of data storage, 256MB RAM, 256Mhz processor, 3.2 inch screen, screen resolution of 112ppi.

posted on 09 Jan 2013, 15:47

26. jimjam (Posts: 242; Member since: 28 Jun 2011)


If you have to get a contract it isn't "affordable"

posted on 10 Jan 2013, 12:05

32. billybuttpounder (banned) (Posts: 105; Member since: 28 Dec 2012)


If you can'y afford a contract rethink your life and the decisions you've made.

posted on 09 Jan 2013, 18:48

27. MC1123 (Posts: 1242; Member since: 12 Nov 2012)


there's actually a cheaper iphone called the iphone 3gs...

why wont apple do some tweaking on it? run it on a dual core CPU..

coz i feel like a plastic iphone is just a joke!

the sad thing is that all steve jobs words are no more...

for example, no 7" tablet version of the iPad, but now apple release ipad Mini!

posted on 10 Jan 2013, 12:01

29. billybuttpounder (banned) (Posts: 105; Member since: 28 Dec 2012)


Analysts are a joke and here's proof: apple just annaounced a "new" iFlash (barf) drive with 8GB of memory. The price? $99 USD. $99 for 8GB. 8GB = $99. No way in hell are they going to sell a phone for under $400 unactivated. Never happen.

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