A: New phones. With great new software. (Laughs and pulls out from his pocket a pair of Nokia Lumia 920 Windows Phones.)
So I think our point of view on user interface, the great work that our hardware vendors are doing and the integration with Windows should help ratchet us up.
Q: Where do you see Microsoft's position in five years, 10 years?
A: First of all, I'd say: pre-eminent technology company. I think that in a back-looking view, people would say we were a software company. That's kind of how we were born.
I think when you look forward, our core capability will be software, (but) you'll probably think of us more as a devices-and-services company. Which is a little different. Software powers devices and software powers these cloud services, but it's a different form of delivery....
Doesn't mean we have to make every device. I don't want you to leap to that conclusion. We'll have partners who make devices with our software in it and our services built in. ... We're going to be a leader at that.