Apple iPhone through the Apple iPhone 4S, the display was 3.5 inches. The Motorola DROID brought its 3.7 inch glass to the market late in 2009 at about the same time that the HTC HD2 took the screen for a smartphone over the 4 inch line with a 4.3 inch display. Last September, Apple increased the size of its screen to 4 inches with the Apple iPhone 5 although it still puts Apple well behind Android models that offer screens as large as 6.1 inches.
White, like his fellow analysts, is looking for Apple to offer a low-priced version of the iPhone. But unlike some who are calling for a price south of $200 for such a model, White doesn't see Apple pricing the low-cost model under $300 for a device that would be sold unsubsidized in emerging markets like China.
If Apple is going to fight back against Android, realizing that one size does not fit all is the first positive step that the Cupertino based firm can take.