Xiaomi aims to improve camera quality with new in-house division

Xiaomi aims to improve camera quality with new in-house division
Xiaomi appears to be have created a new in-house camera division. The Chinese brand doesn’t necessarily have the best reputation when it comes to its smartphone cameras, although recent efforts such as the Xiaomi Mi Mix 2s have shown significant improvements. Anyhow, in a bid to finally achieve flagship quality results, the company appears to have created a new in-house camera division.

In an internal email sent out by Xiaomi’s CEO Lei Jun, the executive can be seen discussing the creation of the new department. In fact, smartphone photography looks set to become a top priority for the low-cost brand due to the increasing importance among consumers. Because of this, the newly-created camera division will focus on ensuring all major releases have high-quality cameras that will attract consumer interest.

Now, it’s unclear when the first products developed in partnership with this division will see the light of day, but the fact that the email in question has only just been sent out suggests that the division is still relatively new, thus meaning it has most probably not been able to develop the camera on the company’s next flagship, the Mi 7, which is due to be announced this month. Nevertheless, going forward, consumers will likely see a huge improvement in the company’s smartphone cameras, perhaps in time for the brand’s eventual launch in the US, which is set for late 2018 or early 2019.


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