What is Starlight? The secretive new brand preparing a radical wide-screen phone

Huawei is spinning off a new brand and its first device will be a wide-screen non-folding phone.

Huawei Pura X View
Another wide-screen smartphone is about to launch in China. | Image by Huawei
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Huawei is spinning off a new brand called Starlight, a new leak reveals. Its first product will be a wide-screen candy bar phone.

Huawei Starlight wide-screen phone leaks



Rumors about Huawei's sub-brand, called Xingmang, started appearing in early October. The name translates to "Starlight," and now we have information about the first Starlight phone, which will serve as a flag-bearer for the brand.

According to information from our good old friend Digital Chat Station, the Starlight-branded phone will feature a 6.39-inch display and will be powered by a Kirin 9000-series chipset.

The tipster also mentions 16GB of RAM and 1TB of onboard storage in the most premium configuration of the model.

Previous reports suggested that the Starlight brand will focus on midrange devices, running HarmonyOS and using Huawei's XMAGE technology. The latest leak points toward flagships but using the new, wide-screen form factor.

Yet another wide-screen smartphone



The phone will follow the latest trend in candy bar devices — namely, a wider screen. Huawei already tested the smartphone waters with the Pura X View, which sold remarkably well, and now the company is copy-pasting the form factor to this new sub-brand.

The trend is pretty interesting and most likely stems from the new wave of wide-folding phones, such as the iPhone Duo, Galaxy Z Fold, and Huawei's own Pura X.

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The logic behind it is probably something like this: if people like the new wide-folding phones and don't mind using them in a folded state, they might as well buy a wide, non-folding smartphone. I'm not sure about that one, but more on this later.

Starlight could be a placeholder


Even though the project runs under the Chinese word for starlight, Digital Chat Station notes that this might be a codename, and the final commercial product might carry a different name altogether.

Another interesting piece of information is buried in the comments. The tipster was asked when we can expect this new Huawei sub-brand, and they answered "next month."

It's almost Halloween, so we're a couple of days away from November, meaning the launch of the Starlight brand is right around the corner. Of course, expect a China-only debut, but given the popularity of the Pura X View and the wide-folding models, we might soon see this form factor in the West as well.

Do we need this "resurrection" of the old Phablet device?


What do you think of this wide, non-folding form factor?
1034 Votes

Some of you might remember the Phablet trend from the 2010s when phone screens grew to almost tablet proportions. Somewhere down the road, though, phone manufacturers switched to narrower and taller devices, to make one-hand operation more comfortable.

Now, that trend is coming back, with devices from Oppo, Huawei, and now this sub-brand, Starlight. Do we need such a comeback? I'm skeptical about it. Even the iPhone Duo feels uncomfortable to hold and almost unusable one-handed, so I could only imagine how uncomfortable an even bigger wide-screen smartphone would be.



Meanwhile, our readers find this new form factor intriguing. The latest poll, which generated more than 1000 views, shows that almost half of all the voters want to try these new wide candy bar phones. Only time will tell whether Samsung and Apple decide to follow that trend and offer a non-folding wide-screen models.

What do you think about a Galaxy S27 Wide, for example? Would you buy such a device?

Read more about this new wide-screen form factor here:

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