iPhone 12 may undercut Galaxy S20 FE on price to attract buyers in world's top 5G market8
The phone could start as low as $649. Alternatively, the baseline iPhone 12 mini may cost $749, which would make it more expensive than last year's iPhone 11. South Korea's Aju News (translated here) suggests that might not be the case, as spotted by leaker Sleepy Kuma.
Per the publication, the iPhone 12 mini will cost KRW 850,000 (~$738) in South Korea. In comparison, last year's iPhone 11 was launched at KRW 990,000 (~$860) in the country.
With the lower price, Apple is apparently planning to take on the Samsung Galaxy Note 20 and the recently launched Galaxy S20 FE which costs 899,800 won (~$782) in Korea.
Unsurprisingly, Samsung is the largest smartphone seller in South Korea, and it enjoys a comfortable lead over other brands.
Apple wants a slice of South Korea's growing 5G market
Historically, South Korea has never been a priority for Apple and iPhones are usually launched in the country a month after their initial release.
The report also claims that the iPhone 12 will have a price tag of KRW 990,000 (~$860) on Samsung's home turf.
The iPhone 12 Pro is expected to start at KRW 1.3 million (~$1,129) and the iPhone 12 Pro Max will apparently cost KRW 1.5 million (~$1,303) in its entry-level configuration.
Apple seemingly wants to use South Korea as a testing ground for its first 5G iPhones. The latest report also claims that the aforementioned telecommunication companies have been covertly testing the iPhone 12 since August.
This story is part of:iPhone 12 leaks (86 updates)