iOS picks up pace in mobile advertising, Android remains in the lead in March

Apple's iOS has proven to be one of thebest platforms when it comes mobile advertising, but the rise of Androidhas left it on the second place in Millenial Media's ad network, according to newly released data for March.

Thelaunch of a Verizon-branded iPhone, however, boosted Apple's positionand contributed largely to the 11% month-on-month growth of iOS.Cupertino's platform accounted for 31% of the ad impressions on the network, while Android held 48%.

RIM was the other company on the risewith 29% increase to finish with 18% of all ad impressions. Nokia'sSymbian and Microsoft's Windows Phone stayed flat each with a 1%share.

In terms of devices, Apple held thelead with 32% of all ad impressions, a share courtesy not onlyof the iPhone, but also of the iPad and iPod touch. Samsung remained second with15.2% share, while HTC trailed third enjoying 10.69% and anoverwhelming six handsets in the top 20 ranking. Smartphones reignedsupreme in Millenia Media's network stats with 64% of ad impressions,feature phones had a 19% share and other connected devices like theiPad score at 17%.

source: Electronista