Google reportedly sets a laughable sales target for the Pixel 5
Google is clearly not vying for the premium segment here, and its almost-flagship, the Pixel 5, offers a few extras over the $499 Pixel 4a (5G), such as a 90Hz screen, wireless charging, water resistance, a slightly larger battery, and more RAM. All of this is for $699, and the price could surely put off a lot of potential buyers, given that we are still not over a pandemic that has dealt a blow to the economy, and competitors are offering better specs for the same price.
Only 800,000 units of the Pixel 5 will probably be manufactured this year
The internet giant seems well aware of the unattractive value proposition, which is probably the reason why it has set a sales target which makes you do a double-take. Nikkei Asia reports that Google plans to ship less than a million Pixel 5 units this year. We aren't even sure if the company will be able to achieve this goal, as the production volume could be as low as 800,000 units in 2020. It also doesn't help that the phone will not go on sale in most of the few markets it will be available in until November 19.
The company is believed to have sold 7.2 million smartphones in 2019, and 4.7 million units in the year before that. Pixel 4 shipments were particularly disappointing, per the publication, which is perhaps why it was discontinued before a customary one year run.
The Pixel 4a was considerably delayed, which partially explains why the company was seemingly able to sell just 1.5 million smartphones in the first six months of 2020, as opposed to 4.1 million units in the first half of 2019, when the Pixel 3a propped up sales. In the meanwhile, other companies such as Apple and OnePlus came out with midrange phones of their own and it's reasonable to believe that they scooped up some of Google's already paltry market share.
So, is it all doom and gloom for Google this year? Well, not necessarily, and if consumers respond favorably to the new phones, the company might adjust its production volume.
Google missed the opportunity to seize Huawei's market share this year
The report also notes that unlike a couple of Chinese companies, Google was not able to take advantage of the situation Huawei currently is in. On the contrary, Huawei might come to haunt Google later.
This story is part of:Google Pixel 5 leaks (26 updates)
30 September Google reportedly sets a laughable sales target for the Pixel 5
30 September Last-minute Pixel 5 5G leak showcases the Google phone out in the wild
26 September Google reveals Pixel 5's Japanese price
25 September The release dates of Google's Pixel 5 and Pixel 4a (5G) may have been etched in stone
24 September Google Pixel 5 price 'confirmed'