Google is killing one of my favorite Gmail power-user features

Starting January 2027, users will no longer be able to use the "Send as" feature.

Google app icon on a phone
Google is shutting down one of Gmail's most useful features. | Image by PhoneArena
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Google officially announced plans to discontinue one core Gmail power user feature. Starting January 2027, users will no longer be able to use the "Send as" feature and use Gmail to send emails from third-party services such as Yahoo, Outlook, etc.

Google is killing the "Send as" feature


Google has decided to end support for the "Send as" feature. It's a cool option if you own a bunch of mail addresses on different platforms. Google says the change affects both the web version of Gmail and the mobile app.



According to the official post on Google's dedicated support page, the reason for the discontinuation of the legacy "Send as" feature is that it requires "disproportionate maintenance resources."



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In order to access your third-party mail from 2027 onward, you will need a dedicated mail client or a desktop app.

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Gmailify & POP on the web are going as well




Support for Gmailify and POP on the web is also ending this year. Gmailify allows you to use some Gmail features in your third-party mail. These include spam filters, labels, and other inbox organizer tools.

POP is another way you can fetch third-party mail and send it into your Gmail. This one will stop working on January 1, 2027, as well. Google also says that prior to the deadline it will restrict new configurations of the POP feature.

Google Workspace “Send as” functionality is not affected



The interesting thing here is that Google will continue to support all those features in Google Workspace accounts.



Apparently, the company is happy to keep allocating maintenance resources to paid subscription accounts. And that's understandable, to some extent, but people are furious.

Gmail users are not happy


The Google announcement has angered many people, who use Gmail as a mail hub for all their addresses. Many people voiced their disappointment on Reddit, suggesting that Google pushes users toward paid subscription services such as Google Workspace and Google One. Some users even say they plan to leave Gmail.



There is still time, however, to look for alternatives. Mail clients and desktop apps such as Thunderbird are part of the alternatives, but this would mean leaving Gmail and migrating to another app, if you want to use a single mail client. Thunderbird supports multi-account setups via standard IMAP/POP protocols, and you can include your Gmail account as well, but it's a change many people won't be happy to make.

Read more about Gmail news and features here:
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