Editorials · Insider Reaction

Galaxy S27 Ultra looks like an iPhone 17 Pro Max copy, and I'm disgusted

The new and radical Galaxy S27 Ultra design has been all over the internet for the past couple of days in the form of leaks, rumors, CAD renders, and dummy case molds.

This article may contain personal views and opinion from the author.
Galaxy S27 Ultra render
The Galaxy S27 Ultra render looks very familiar... | Image by IceUniverse
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The new and radical Galaxy S27 Ultra design has been all over the internet for the past couple of days in the form of leaks, rumors, CAD renders, and dummy case molds. And while many praise Samsung for the bold change we've been waiting years for, frankly, I'm disgusted. Because to me, this new design looks like a cheap copy of the iPhone 17 Pro Max. And that's bad on so many levels.

The Galaxy S27 Ultra's "radical" design is out in the open



It all started with a simple teaser by none other than IceUniverse. The sketch showed the upper part of a smartphone with a big camera plateau and three distinct elements in it: two circular camera rings and a strange vertical pill-shaped cutout next to them.

People started to make CAD renders out of the sketch, and the internet became flooded with Galaxy S27 Ultra renders. At the time, I thought this couldn't be real. This sketch looked to me like a Chinese phone brand trying to copy Apple. But then things got serious.



Galaxy S27 Ultra case dummies started to show up, with actual cases on them, too. Judging by the sources, the quality of those dummies, and the cases, I now think the rumor might be true. This could be the new Galaxy S27 Ultra.

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Galaxy S27 Ultra looks like a cheap iPhone clone



I know I might sound radical, but the first thing that came to mind when I saw the Galaxy S27 Ultra renders was the Honor 600 Pro. Apparently, I'm not alone in this comparison, as our good friends and colleagues at Android Headlines also made the connection.



Now, let's take a step back and recall what reaction the Honor 600 evoked when it first launched. That's right. People called it an iPhone 17 Pro Max copycat.

I'm sure many people would disagree and try to find minor differences, but to me, it looks like Samsung saw the success of the iPhone's camera "plateau" and got "inspired."

That makes me feel equal parts angry and disappointed.

Read more Galaxy S27 Ultra news here:

Smartphones are starting to look the same



I was mad at Samsung for sticking with pretty much the same Galaxy S Ultra design for the past couple of generations, but this is worse. Six years ago, I wrote a piece called "Why do all smartphones look the same?" I was foolish enough to complain about the overall form factor and how phones looked almost indistinguishable from the front.



Little did I know Samsung was planning to take this to the next level. Phones now look similar from the front AND the back.

We have been waiting for a fresh Galaxy S Ultra for years. And now we're getting this? Samsung had the rare opportunity to get creative and make something original and different. Instead, the company opted for the camera plateau, possibly because it was supposed to be trendy — even though most people were skeptical of the iPhone 17 Pro models when they first launched, especially design-wise.

I'm not buying the Galaxy S27 Ultra, and most people won't either



Samsung chose the worst time possible for this kind of stunt. The Galaxy S27 Ultra is expected to start at $1,499, thanks to all the chip shenanigans around the AI craze. This controversial redesign has the potential to turn people away from the Galaxy S27 Ultra.

In light of these new renders, I think I quite like the clean look of the floating cameras on the Galaxy S25 Ultra. I know design is subjective, but I'd rather get transparent backs and flush cameras, RedMagic-style, than this cheap-looking iPhone clone.

What do you think about this? Do you like the radical design of the Galaxy S27 Ultra?
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