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In the realm of smartphones, Samsung's Galaxy S24 is currently the talk of the town, especially in the eastern markets. The latest flagship series has been a runaway success, breaking sales records in both its homeland, South Korea, and India.
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With its powerful processor, sleek design, and impressive camera system, the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra have been popular choices among consumers in these regions. But what about the competition? What are the other top-selling flagship phones available in both countries and how does the S24 compare?
South Korea: A home ground success
Galaxy S24 Ultra and iPhone 15 Pro Max (Image Credit–PhoneArena)
The launch of the Galaxy S24 series in Samsung's homeland, South Korea, was nothing short of spectacular. Recording 1.21 million pre-orders in just a week, the series outdid its predecessor, the Galaxy S23 series, signifying a solid year-over-year improvement. This soaring start, however, is not without competition.
Apple's iPhone 15 series, with its own set of innovative features and a strong market presence, saw a significant 41.9% rise in sales in South Korea compared to its predecessor. Yet, on paper, the Galaxy S24 seems to have an edge with features like a 3X telephoto camera and a display that's brighter and smoother, making the rivalry even more intense.
In India, the Galaxy S24's journey tells a different tale. With 250,000 pre-orders in just three days, the series outperformed its own past records. But the Indian market is a mosaic of brands and choices, with players like Apple, Xiaomi, Huawei, Oppo, vivo, and OnePlus, each bringing their unique offerings to the table.
The OnePlus 12, for instance, with its top-notch hardware, sleek design, and meticulous craftsmanship, truly embodies the brand's "Never Settle" ethos. Additionally, it boasts one of the brightest displays in the market today, with an impressive 4,500-nit peak brightness. As the Galaxy S24 Ultra sees a price increase, the OnePlus 12 emerges as a value-packed, reasonably priced alternative powered by the same flagship Snapdragon 8 Gen 3 chipset.
Vivo's recent entry into the Indian market with its X100 series, priced starting at $770, adds another layer to the competitive landscape, offering premium features at a more accessible price point. It shines through its camera setup, created in partnership with Zeiss. However, the presence of Chinese smartphone manufacturers in India isn't limited to Vivo and OnePlus.
Huawei is also making significant strides, especially with its Huawei Mate 60 Pro, which reportedly made a remarkable impact, selling 1.6 million units within just six weeks. What makes it stand out is that it offers satellite connectivity. This means you can make calls or send messages in places where there's no regular cellular network available.
Also, Oppo is about to enter the market soon with its Find X7 Ultra, which seems poised to give the Galaxy S24 Ultra a run for its money, especially when it comes to camera zoom capabilities. The Find X7 Ultra takes the lead as the first smartphone to introduce a dual periscope zoom system, equipped with 50MP sensors, regardless of whether you opt for the 6x or 3x periscope lens.
If you're curious about how some of these phones compare, take a look below for a detailed comparison.
While the competition is stiff, several factors contribute to the Galaxy S24's dominance in these markets. Samsung's longstanding market presence and robust marketing strategies give it the upper hand. Additionally, the promise of seven years of OS and security updates makes the Galaxy S24 an attractive investment for the long term, a benefit that its competitors are yet to match.
Moreover, the advent of AI in smartphones has become a game-changer, and Samsung is at the forefront of this revolution. The Galaxy S24's AI capabilities, with features like live translation during calls and AI-powered photography tools, set it a class apart, offering functionalities that are yet to be matched by its rivals in the market.
The road ahead
Image Credit–PhoneArena
The success of the Galaxy S24 in Eastern markets is a testament to Samsung's innovative spirit and understanding of consumer needs. While it continues to face robust competition, its unique blend of advanced technology, long-term support, and AI integration positions it favorably.
These days, the smartphone wars are not just about hardware, as most flagships share similar performance. They are about creating an ecosystem where technology meets everyday life in the most seamless and intuitive ways possible.
Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech. From being an early follower of PhoneArena to relying exclusively on her smartphone for photography, she embraces the immense capabilities of compact devices in our daily lives. With a Journalism degree and an explorative spirit, Tsveta not only provides expert insights into the world of gadgets and smartphones but also shares a unique perspective shaped by her diverse interests in travel, culture, and visual storytelling.
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