iPhone XR shipments will start ramping up soon, as Apple revises internal forecasts upward

iPhone XR shipments will start ramping up soon, as Apple revises internal forecasts upward
For the second year in a row, Apple’s new iPhone lineup includes a total of three models, only two of which are however already up for pre-order ahead of a September 21 commercial rollout.

This time around, the belated third version is the most affordable, as well as (technically) the least impressive of the bunch, which apparently doesn’t make the iPhone XR any less hot than the XS and XS Max.

Quite on the contrary, as unnamed “sources from the Apple supply chain” seem to be backing up earlier predictions calling for a majority of new iPhone shipments to be accounted by the cheaper, colorful, LCD screen-sporting, single rear camera-featuring XR.

The handset’s own manufacturer may have underestimated its potential, with iPhone XR component orders reportedly revised upward for the next few months. Apple now expects more than 50 percent of the 2018 generation’s sales tally to be driven by the lower-cost model through “early 2019” at the very least.

A whopping 20 million units could be ready for deliveries to end users as early as next month, while iPhone XS Max shipments are merely tipped to remain steady at a monthly rate of 4 to 5 million units, representing 20 percent of the new iPhone total “for a while.”

As far as the smaller iPhone XS is concerned, its figures are described as “vulnerable to market conditions”, looking at a probable “momentum loss” starting in November.
 
The widely forecasted mainstream popularity of the iPhone XR obviously poses a problem in terms of the family’s average selling price and the company’s overall earnings, but on the decidedly bright side of things, Apple can finally hope to be “competitive” in budget-focused China, where (physical) dual SIM support could also boost sales.

source: Digitimes

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8 Comments

1. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Good so that those who can’t afford to get iphone Max will opt for this.

4. jellmoo

Posts: 2528; Member since: Oct 31, 2011

Honestly, if I were in the market for a new iPhone it would definitely be the XR.

7. Atechguy0

Posts: 918; Member since: Aug 03, 2018

The XR isn't that much better than an iPhone 7 or 8. The iPhone 7 was $650, the iPhone 8 was $700, and now the iPhone XR is $750. So the iPhone XR resolution has slightly changed, but it still has the same old low pixel density of 326 dpi. It has a LCD display that only has a resolution of HD+ instead of Full HD. No 3D touch, and costs more. Has no HDR support. It's a rip off, especially when in other parts of the world like in Canada, it's starting price is $1029.

2. midan

Posts: 2545; Member since: Oct 09, 2017

"If there was massive fervour around the iPhone X when it launched last year, it's been surpassed in 2018 according to online phone retailer Mobiles.co.uk. It says that sales of iPhone XS deals have been faster during the week long pre-order period than its predecessor. "I believe the innovation in this handset has undoubtedly led to an increase in sales in comparison to the iPhone X, with stunning smart photography and bokeh technology to create those stunning in-depth images." But but.. XS is selling badly..

8. ColinW

Posts: 412; Member since: Jun 04, 2014

What innovation? A low res screen?

3. XDAdam

Posts: 276; Member since: Feb 03, 2016

I'm getting an XS...

5. ShadowWarrior

Posts: 151; Member since: Aug 08, 2017

will be the best selling iPhone, I think.

6. rebretz

Posts: 101; Member since: Dec 26, 2011

I was going to order the iPhone XR but after looking at everything it's missing compared to the iPhone XS I do not think it's worth $750. I ordered the iPhone XS.

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