Apple's 2018 iPhones could be more successful than the company's previous three generations

Apple's 2018 iPhones could be more successful than the company's previous three generations
The iPhone X, 8, and 8 Plus sold well, but their sequels could do a lot better

Almost everything is in place for undoubtedly the most highly anticipated smartphone launch event of the fall. Granted, Apple still hasn’t started sending out press invites for next month’s jam-packed hardware shindig. As such, the date is not etched in stone just yet. 

A little confusion also continues to surround the actual commercial release timing of the three new iPhones, as various reputable analysts and trusted insiders claim the lower-cost 6.1-inch LCD version could come a tad late to market.

Meanwhile, even though a number of important design changes and performance improvements are in the pipeline this year, the truly radical iPhone family upgrade is widely expected to happen in 2019.

But that’s not going to stop Apple from selling a boatload of 2018 models, at least according to unnamed “industry sources” cited by the hit-and-miss Taiwanese publication Digitimes. Certain pundits apparently expect shipments of the “new iPhone series” to hit anywhere between 70 and 75 million units. By the end of the year alone.

That’s a crazy high number, even by Apple’s regularly impressive standards, and if the Cupertino-based tech giant can pull it off, it would reportedly mark the best year-end performance of a newly released iFamily since 2014’s iPhone 6.

Of course, the iPhone X was similarly expected to break every sales record known to man roughly this time last year, and needless to say that wasn’t exactly the case. As always, a number of key Apple partners, parts suppliers, and contract electronics manufacturers are relying heavily on the success of the new iPhone generation for their own financial stability and prosperity, including TSMC, Foxconn, and Pegatron.

If these iPhone X sequels will indeed prove as popular as anticipated, the three companies can obviously expect record sales and profits of their own. Just in case it wasn’t already crystal clear, TSMC is reportedly in charge of the 7nm-based Apple A12 processor (as well as Huawei’s Kirin 980 and Qualcomm’s Snapdragon 855 SoCs), while Foxconn has most likely landed the lion’s share of assembly orders for the two higher-margin OLED 2018 iPhone variants.

source: Digitimes

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31 Comments

1. Bankz

Posts: 2550; Member since: Apr 08, 2016

My advice: wait for the 2019 iPhone. This will be meh tbh, it’s like getting a note 9 now against a galaxy s10.

2. piyath

Posts: 2445; Member since: Mar 23, 2012

iPhone launches have never been "meh" ever because Apple always bring something to the table every single year, even if it is just an 's' upgrade, thus keeping things interesting all the time. Also the fact that Apple won't leak their own products before the launch like Samsung and Google also help that cause massively. Unlike Samsung, Apple do innovate.

5. Atechguy0

Posts: 918; Member since: Aug 03, 2018

You have to stop drinking that Apple koolaid piyath. The only iPhone that was really different last year was the iPhone X. That was it. The iPhone 8, and 8 plus were just like the 7 and 7 plus, like the 6s, and 6s plus.... Get the picture. To say that Samsung doesn't innovate is really ignorant on your part. I guess the iPhone X OLED display wasn't innovative enough, especially when that was Samsung's displays. Or the ram and storage that is on board is not innovative enough from Samsung for your iphones. Not to mention other chips from Samsung that go into your iPhone's and Apple watches as well as other Apple products. Apple has most definitely been a meh company over the last number of years.

6. sissy246

Posts: 7129; Member since: Mar 04, 2015

LOL, don't wast your time on him. He has apple so far up his behind it's funny. Apple could never do no wrong in his eyes.

8. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

sgodsell.. iPhone X uses Samsung RAM & NAND? News to be brosephine.

23. Atechguy0

Posts: 918; Member since: Aug 03, 2018

You don't know what you are talking about ninetysix, because Samsung is the only one that makes currently makes LPDDR4X ram that operates at 0.6 volts. Look it up yourself. So are you saying Apple is not using the lower voltage ram in their iPhones? So are they using Apple uses the 1.1 volt ram instead?

25. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

https://www.macrumors.com/2017/11/03/iphone-x-teardown-ifixit/ "Other components in this iPhone X include Apple's custom A11 Bionic chip, 3GB of LPDDR4x RAM from SK Hynix, 64GB of flash storage supplied by Toshiba, Qualcomm's Snapdragon X16 LTE modem, and a Cirrus Logic audio amplifier. " I don't know what I'm talking about lol..

15. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Even though Apple does use Samsung for storage and memory, they didn't do so with the iPhone X. It appears the only Samsung supplied part is the display. Which is a Samsung display, that they customized for Apple to fit around that notch. Apple calibrated the display, and that's it. It is a customized off the shelf part. In fact it is very similar to the display used in the S9 models, according to DisplayMate.

16. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Its meh that is why it keeps posting its record prodit every quarter. Unlike ur Sammy who keeps on losing market share on both high and lower range phones from chinese apple knockoffs. Their galaxies and note were poor selling to the fact that they needed to much marketing, freebies and discounts to get off the shelf. Sammy conductors is the one profiting though from  but not their mobile division. Iphone dosplays are better than sammy infinity gimmick useless displays. In time, Sammy will embrace the notch too.

22. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Speaking of gimmicks the notch is a gimmick to boost Apples screen to body ratio only. There is really no need to put two tiny pieces of screen on either side of the display. It's why Apple has FORCED is developers to accommodate their notch. Because it interferes with the function of some applications. BTW did you not see that Apple has been pushed to third spot in the global market. Samsung is still #1, then Huawei is #2, then your beloved Apple is now #3.

21. Man_Utd

Posts: 190; Member since: Feb 03, 2015

"Unlike Samsung, Apple do innovate." I was rolling when I read that... What new features in the upcoming iPhones: Dual SIM - Android already has it.. 7nm SoC - Android already has it.(Kirin 980 SoC) ... that's it. iPhone X current innovation: Face ID - Apple purchased RealFace for the IP for FaceID OLED screen - Again Android already has it. Gestures - Completely ripped off of WebOS Wireless charging - Android already has it. Fast charging - Seriously... this is a feature you have to pay extra for???

9. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Im getting the iphone X plus, apple watch series 4 and ipad pro this fall. My wallet is ready just like every year. Will sell my old gadgets though.

14. midan

Posts: 3112; Member since: Oct 09, 2017

My advice, upgrade every year. You will still get lot of money from your old model and you don't have to pay much for the new model. Trying to sell your two years old device is lot harder. If you upgrade now you can sell it next year again. One of the best things owning Apple devices, resell price stays very high.

18. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

I do that every year so i dont worry getting the most expensive iphone.

24. Atechguy0

Posts: 918; Member since: Aug 03, 2018

That definitely will not work for the older 4.7 inch bezel full iPhones this time around. They were too overpriced for the same crap every year that Apple pumped out. Plus with the 3 new models that is telling everyone that you have a low resolution iPhone 6s, 7, and 8 as well. The resale value on those I guarantee you will drop like a rock.

29. CreeDiddy

Posts: 2275; Member since: Nov 04, 2011

Just pay off the iPhone XS and use as a downpayment towards iPhone X (2019). It's that easy...

4. cocoy

Posts: 464; Member since: Oct 30, 2015

Well, it is free to dream isn't it? Good luck Apple!

7. sissy246

Posts: 7129; Member since: Mar 04, 2015

It probably will be for people with any iPhone but the iX. For those people it will be a nice upgrade with new design since they are going to look like the iX now and not the same big bezels as the past iPhones.

20. Valdomero

Posts: 704; Member since: Nov 13, 2012

I'm planning to upgrade my good 'ol iPhone 6 but that notch doesn't convince me that much... I between getting the 8+ or wait to see if the 6.1" (aka iPhone 9) is worth something. I'm more inclined towards the 8+ tho

12. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Im getting the iphone X plus, apple watch series 4 and ipad pro this fall. My wallet is ready just like every year. Will sell my old gadgets though.

17. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

The biggest downside to this design, if the notch. Apple has painted themselves into a corner, bu having it. Because now if they decide to get ride of it and just do what Samsung does, which is just have smaller bezels on the top and bottom, then what explains the notch to begin with? Cameras are likely never gonna be under the display, unless they do cut outs. It is a beautiful phone overall, but it could have been better. Now they are gonna use this design 4 years in a row, like all the other designs.

19. midan

Posts: 3112; Member since: Oct 09, 2017

Notch is no real problem and never been, if few tech nerd cry about it, so what. Notch won't affect iPhone sales negatively, just like huawei is having very high sales with their notch phone. Notch is there to offer unique and noticable design when 99% smartphones look copy of each other. It also offers bigger screen in smaller overall phone size. Sammy is now the boring outdated one, just saying

26. cmdacos

Posts: 4321; Member since: Nov 01, 2016

Exactly. Apple users don't care that they can't see everything on their screen. Just like they don't care they have to listen to mono sound from their video recordings like it's 1974...

27. midan

Posts: 3112; Member since: Oct 09, 2017

Good mono sounds lot better than fake stereo. Seriously how you think you can record real good sounding stereo with phone mics? :D There's no stereo recording because Apple knows how bad it is. Good mono sounds lot better than bad stereo which has audio distortion and is all over the place, every audio engineer knows this. If your music has bad stereo image it's a big mess. Take a concert video recorded with galaxy S9, change it to mono and it sounds better, more focused, easier for ears, more punchy, guitars sound more clearly etc. I have done this with several YouTube videos and all of them sounded better in mono. Those few who wants stereo audio should just buy real external mics

34. Marcwand3l

Posts: 456; Member since: May 08, 2017

What good mono sound? The mono sound recorded by iphones is embarrassingly bad.

28. whatev

Posts: 2411; Member since: Oct 28, 2015

Exactly, just like many android users, but you prefer to stay tormented by this, why you hurt yourself like this? ¯\_(ツ)_/¯

30. CreeDiddy

Posts: 2275; Member since: Nov 04, 2011

Your grasping at straws regarding design. Every Android manufacturer is adopting the notch b/c of Apple. Give them credit.

32. gdawilson

Posts: 299; Member since: Jul 21, 2014

Essential was the first company that had a notch on their phone, not Apple

31. gdawilson

Posts: 299; Member since: Jul 21, 2014

"could be more successful". Considering last years was a flop against the previous years, it's also possible this years will be less successful than last years - I can only hope :)

33. darkkjedii

Posts: 31598; Member since: Feb 05, 2011

I wonder what they’ll do with the big one. True split view, picture in picture, and Pencil support are a must, or it stays on the shelf. No more non multitasking phones, I’ll keep my X instead

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