South Africa's Gold Medal winners get Gold BlackBerry Bold 9900

We've told you a  number of times that in South Africa, BlackBerry is the name that everyone wants on their smartphone. From being voted the coolest brand and the coolest cellphone in the country by some of the youngsters in the area, to producing six of the top ten handsets in South Africa during the second quarter, BlackBerry smartphones are very much relevant in the region. So how better to acknowledge the success of those South African athletes who scored a Gold Medal in this Summer's Olympics than by handing each of them a new BlackBerry phone.

But this was more than just any BlackBerry phone. It was a limited edition, top-of-the-line BlackBerry Bold 9900 in Gold that RIM's Managing Director of South Africa, Alexandra Zagury, handed over to each of the country's Gold Medal winners. The athletes awarded the Berry's included Cameron van der Burgh who set a new the world record and won a gold medal at the same time, in the Men's 100m Breaststroke, Chad le Clos who beat Michael Phelps to win a gold medal in the Men's 200m Butterfly as well as a silver medal in the Men's 100m Butterfly and all four members of the Men's Lightweight Four Rowing Team - James Thompson, Matthew Brittain, John Smith and Sizwe Ndlovu.

It's enough of an incentive to make BlackBerry fans in the country start training for the 2016 games.

source: Crackberry