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Samsung JK Shin: we’re not happy with US market share, we like Android, but Windows Phone isn’t selling very well

Samsung JK Shin: we’re not happy with US market share, we like Android, but Windows Phone isn’t selling very well
Just after unveiling the Galaxy S 4, Samsung’s mobile chief JK Shin shared a few thoughts about the company’s position in the United States. A market dominated by the iPhone, the US is different than most of the world where Android is leading the way, and Samsung is not happy.

And that seems to be part of the reason why this S 4 unveiling was held in no other place than New York. There is a lot more than Samsung’s U.S. market share that Shin speaks on, though. Starting from current day affairs like Samsung’s relationship with Google and Microsoft and ending with flexible displays, take a look at some of the answer Shin gave below, and for the full interview go right at the source below.

On U.S. market share:

“I don't dwell on market share numbers, but I'm not satisfied with our market share in the U.S ... We're now a global player in the smartphone market and a global company, and the U.S. is an important market for us. This is the first time we're holding our "unpacked" event in New York...”

High-end Galaxy will be the focus for the U.S.:

“We're quite active in the low-end smartphone market and we will continue to compete in this area. In the U.S. for example, our main focus is selling the Galaxy line of high-end smartphones.”

On Android and Google:

“We like Android and we plan to continue our good relations with Google. I don't think it's correct to say that there's friction.”


On Microsoft and Windows:

“Smartphones and tablets based on Microsoft's Windows operating system aren't selling very well. There is a preference in the market for Android. In Europe, we're also seeing lackluster demand for Windows-based products.”


On Bada and Tizen:

“We are in the process of merging Bada with Tizen [an open-source operating system being developed by Samsung and Intel Corp.]. You will likely see the first smartphone using Tizen from Samsung in the third quarter of this year.”

On expectations for the year:

“We aim to grow faster than the overall smartphone market this year and expect shipments to be higher than 400 million units this year. We've already sold 50 million units of the Galaxy S III since its launch last year.”


On the future and flexible displays:

“That's still far off. We know that many people are interested in this technology but it'll take some time and I cannot disclose the timing.”


source: Wall Street Journal

56 Comments
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posted on 14 Mar 2013, 20:19 7

1. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Does this means that Samsung will not release any Windows Phone 9 devices?

posted on 14 Mar 2013, 21:09 5

24. akki20892 (Posts: 3902; Member since: 04 Feb 2013)


yep......samsung you guys have to do hard work with new windows phone os....Specially nokia doing their job......!!! and windows phone sell well not like android phone but good for nokia and windows phone....!!!

posted on 14 Mar 2013, 21:31 6

25. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Yup, only Nokia can make a true Windows Phone.

posted on 14 Mar 2013, 21:41 6

26. GALAXY-STORM (Posts: 328; Member since: 13 Oct 2012)


samsung can make this platform succeed if they want, but tizen is in the back of their mind.

posted on 14 Mar 2013, 22:42 3

28. Timmehor (Posts: 599; Member since: 09 Mar 2013)


No they couldn't, Samsung like to have everything done for them, then they jump on board.

posted on 15 Mar 2013, 01:18 1

41. Nathan_ingx (Posts: 4321; Member since: 07 Mar 2012)


Galaxy-Storm...why don't you go home do some research?
Don't just follow Samsung blindly...you realise what S4 did to most of you? Like i told you...most of you are disappointed.
Now please don't cry and change the subject.

posted on 14 Mar 2013, 23:14 1

33. lyndon420 (Posts: 5002; Member since: 11 Jul 2012)


Now only if Nokia could sell some units.

posted on 14 Mar 2013, 23:29 2

37. Ruckus (Posts: 286; Member since: 20 Oct 2011)


Lyndon your not very bright are you? Nokia is selling Lumia's :)

posted on 14 Mar 2013, 23:43 2

38. lyndon420 (Posts: 5002; Member since: 11 Jul 2012)


Ruckus...I'm actually quite bright. I'm also very sarcastic....please tell me you are familiar with the term. I'll dumb it down for you - now if only Nokia could sell 'lots' of units.

posted on 15 Mar 2013, 05:36 2

48. Timmehor (Posts: 599; Member since: 09 Mar 2013)


Don't be all "superior" and boasting of intelligence, just lets keep to tech talk.

posted on 14 Mar 2013, 20:20 8

2. henrickrw (Posts: 408; Member since: 16 Sep 2011)


Good toughts from the boss. I'd rather keep loyal to sammy

posted on 14 Mar 2013, 22:58

30. therealestmc (Posts: 472; Member since: 23 Jul 2012)


I am American and I tend to want American companies to better than foreign ones.

posted on 15 Mar 2013, 03:19 2

45. chadrick0814 (unregistered)


Even if that american phone is made in China with parts supplied by the foreign company mentioned above?

posted on 15 Mar 2013, 21:35

54. Rydsmith (unregistered)


Then we need more Americans with higher education degrees and training which we are rather far from.

posted on 14 Mar 2013, 20:22 5

3. tiara6918 (Posts: 2111; Member since: 26 Apr 2012)


Windows devices aren't selling well just yet as android but I'm sure it will in the future. Just leave the windows devices to nokia and htc, ativ line-up isn't really successful at the moment.

posted on 14 Mar 2013, 20:31 7

10. Ruckus (Posts: 286; Member since: 20 Oct 2011)


The Ativ lineup in terms of hardware isn't competitive against the Lumia models at the moment. It reminds me of Samsungs early Android lineup that wasn't competitive to what HTC or Motorola had.

posted on 15 Mar 2013, 03:09

42. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)


i BET if wp takes off high in future Samsung will start copying Nokia on every part till they steal all their tech and ideas and name it their own. that is buissness model of Samsung

posted on 14 Mar 2013, 20:22 7

4. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Windows not selling well ... good :)

posted on 14 Mar 2013, 20:25 11

5. Ruckus (Posts: 286; Member since: 20 Oct 2011)


Actually many Windows based products are selling well like the Lumia's, PC's and the Surface tablet.

SAMSUNGS'S Windows products aren't selling well. Poor advertisement on Samsung behalf and really lack of good hardware to go with it.

Nokia is doing quite well.

posted on 14 Mar 2013, 20:40 6

15. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Selling well and still 3% share? PC's are excluded i think He meant handheld devices i guess.

posted on 15 Mar 2013, 03:12 1

43. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)


3% was wp7 in 2011 share noob wp8 gained to 6% in 3 months

posted on 15 Mar 2013, 06:01

49. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Source pl?

posted on 15 Mar 2013, 21:36

55. Rydsmith (unregistered)


No....no it didn't.

Latest NPD numbers have WP at 2.5%.

posted on 14 Mar 2013, 20:43 2

16. snowgator (Posts: 3604; Member since: 19 Jan 2011)


THANK-YOU!!

There is a ton of truth to the fact that Sammy doesn't need WP. But to look at the non-support and non-promotion of their line ups since the Mango release, and it is pretty much a non-issue that Samsung is all in on Android (duh) and excited for their next project in Tizen.

I understand it, and think it is a good stragety for them, but do not lump all WP into that group.

posted on 14 Mar 2013, 20:25 10

6. THE-ONE (banned) (Posts: 28; Member since: 14 Mar 2013)


Wp is not selling well?
Cause it has no apps and games.
This is good news.

posted on 14 Mar 2013, 20:33 7

11. Ruckus (Posts: 286; Member since: 20 Oct 2011)


Lack of games and apps? Does everyone prefer quantity over quality?? Sure Android has "more apps" but the apps Windows Phone has seem far superior.

posted on 14 Mar 2013, 20:39 3

13. faisolbauuz (Posts: 121; Member since: 05 Jan 2013)


"the apps windows phone has seem far superior"
Can you give me an example of superior wp apps ? :)

posted on 14 Mar 2013, 22:41

27. Ruckus (Posts: 286; Member since: 20 Oct 2011)


@faisolbauuz sure for one my wifes WP8 has a ringtone app that smothers Zedge (Androids best ringtone app). Oh yeah no ads either!!! As for games how about the Xbox live marketplace. The Google Play store is flooded with Apps that have viruses/spyware and not to mention those DAMN annoying ads!!

I updated GTunes on my Photon and now everytime I go to play a song I have to watch a 30 second ad.. Yay!!! (Sarcasm)

posted on 14 Mar 2013, 20:44

17. THE-ONE (banned) (Posts: 28; Member since: 14 Mar 2013)


You mean far to expensive than AppStore and playstore, rip off.

posted on 14 Mar 2013, 22:55 2

29. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


Lumias are doing just fine with WP8, and it's Samsung that isn't selling well. That's cause their smartphones are crap, compared to what Nokia can offer ;o)

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