Report says Apple iPhone 7 and iPhone 7 Plus had 25% lower sales year-over-year on launch weekend

Report says Apple iPhone 7 and iPhone 7 Plus had 25% lower sales year-over-year on launch weekend
Once again, research firm GfK has spooked Apple investors with a report. Looking at sales channels, GfK has come to the conclusion that the launch weekend for the Apple iPhone 7 and Apple iPhone 7 Plus was not as successful as originally thought. In fact, the analysis from the German firm concludes that sales were actually 25% lower year-over-year.

This isn't the first time that GfK has rocked Apple with a report. Last year, the company looked at sales channels and said that turnover of the Apple iPhone 6s and Apple iPhone 6s Plus was not as strong as CEO Tim Cook was saying it was.

Also playing a part in the decline of Apple's shares today is a report from Digitimes. Released early Friday morning, the story called for a 20% sequential drop in first quarter chip orders for the iPhone 7 and iPhone 7 Plus. The prediction was made by analog chip suppliers. Apple reportedly asked its chip suppliers to keep integrated circuits in stock for 50 million iPhone units during the third quarter, declining to 45 million for the fourth quarter. For the first quarter of 2017, orders have been reduced even more as Apple is asking for enough chips to build 35 million to 37 million iPhone units.

For all of 2016, Apple is said to be pushing suppliers to build 100 million iPhone 7 and iPhone 7 Plus units. That is actually above the 80 million to 85 million handsets that Apple's suppliers were estimating for this year.

Apple's shares closed down 1.7% on Friday, ending the week at $112.71.

source: ZeroHedge, Digitimes

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134 Comments

1. maherk

Posts: 6770; Member since: Feb 10, 2012

That's why Apple don't want to share about sales numbers for the 1st time ever. They usually love to brag about their sales.

3. Well-Manicured-Man

Posts: 673; Member since: Jun 16, 2015

iPhone 7 is sold out everywhere. I wanted to buy one today. I couldn't find a single shop that had stock.

6. bolosantosi

Posts: 103; Member since: Sep 20, 2016

Artificial demand at work.

11. Martineverest

Posts: 521; Member since: Oct 27, 2015

everywhere????did u come to my town to check????...nobody is 'courageously' buying dem

49. sissy246

Posts: 7070; Member since: Mar 04, 2015

Same here in my town. Was at att and noticed the sales person brought out a 7 plus for someone so they have them, will that one for sure anyway.

92. ibend

Posts: 6747; Member since: Sep 30, 2014

and no more camping or even long queue in major town around my place (news always reporting it every year, but not this time) somehow it still sold out

90. sgtdisturbed47

Posts: 966; Member since: Feb 02, 2012

Still drastically outsells the Note 7. Now that's one that takes courage to buy.

128. FrenchGuy

Posts: 134; Member since: Dec 12, 2014

Why do you feel the need to speak about a smartphone not related to the article and not related to the comment you replied to? Why are so insecure?

131. Doogie203

Posts: 16; Member since: Jun 08, 2016

That part...

91. therealestmc

Posts: 679; Member since: Jul 23, 2012

What's the zip code of your town? I can check to see if thrrr is any iPhone available in that area.

20. Finalflash

Posts: 4063; Member since: Jul 23, 2013

iFans will sadly never believe that. They'll find a way to make it into a positive, probably spin it into the "Apple still makes the most money" story. Still, this is a chance for Google to s**t on Apple's parade. If they execute properly with their Pixel phones, this may well be Apple's slide into oblivion.

27. lyndon420

Posts: 6737; Member since: Jul 11, 2012

Apple doesn't need to be slid into oblivion, they just need to be brought down to a more realistic level like everyone else. No one should be forced to pay for something they aren't getting.

33. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It is very rare that a burning ship corrects itself in time. IBM is pretty much the only company in recent history that transitioned after their downfall into a more mature enterprise. Apple, in all their pomposity, will likely burn down because they have no visionaries left in their ranks. They also do not have the enterprise presence that IBM had that saved their company. IBM is currently a high end research oriented company, but Apple has no such future possible for them.

41. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

They could always higher a visionary as their next CEO, who could actually make their devices non-overpriced, which they're currently synonymous with. They have the money to pay such person and there are lots of such brilliant mindsets out there for hire. If they refuse to change, their greed will just destroy them...

110. Well-Manicured-Man

Posts: 673; Member since: Jun 16, 2015

Hmm.... maybe Apple should simply buy IBM. What do you think?

114. trojan_horse

Posts: 5868; Member since: May 06, 2016

Buying IBM wouldn't be as simple as you make it sound. Not to forget the expenses Apple would have to do in R&D and other stuffs to keep IBM running, and the lower profit margin in IBM too.

39. therealestmc

Posts: 679; Member since: Jul 23, 2012

Thee is no way to know if sales were doesn't or not. This is wild speculation.

46. whatev

Posts: 2202; Member since: Oct 28, 2015

Oh sweetheart, thank you so much for this hilarious joke, you made my day LMAO

47. ctdog4748

Posts: 797; Member since: Mar 05, 2016

Kinda like Samsung fanboys put a positive spin on things; "bruh, did you hear Samsung is recalling all Note 7's for explosive hazard?!?!? Man Samsung CARES about us, they coulda let us burn!!"

102. iushnt

Posts: 3086; Member since: Feb 06, 2013

That's still better

64. FBIsurveilance

Posts: 43; Member since: Aug 10, 2014

Man, had Samsung not screwed up with Note 7, I wonder how much worse it would be for Apple. Probably put it where it belongs, on the path of obscurity. The only good thing on that thing is the A10, and that's it

29. nctx77

Posts: 2540; Member since: Sep 03, 2013

I guess you don't remember last year when similiar rumors were going around and all the tech sites were expecting a decline in sales for the opening weekend and quarterly earning. They ended up looking real stupid! By the way, I'm still waiting on my 7 plus black 128!

57. therealestmc

Posts: 679; Member since: Jul 23, 2012

I know man. These so called reports are nothing but mere speculation.

115. trojan_horse

Posts: 5868; Member since: May 06, 2016

Quote: "These so called reports are nothing but mere speculation." Really? By that logic, the reports about high demand of the iPhone 7/7 Plus is nothing but mere speculation, too.

7. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

That does not say anything! 1: Apple marketing makes people believe it is sold out everywhere so people will want it more and more! 2: The stock was not that huge because Apple knew sales will be lower! I think option 2 because they did not brag about the number of sales!

8. maherk

Posts: 6770; Member since: Feb 10, 2012

I feel sorry for you for falling for that marketing stunt.

16. Well-Manicured-Man

Posts: 673; Member since: Jun 16, 2015

Some fall for devices with exploding batteries, others for the best phone of 2017.

17. tedkord

Posts: 17307; Member since: Jun 17, 2009

What's the best phone of 2017? I know the best of 2016, I have it - the Note 7.

23. htcisthebest

Posts: 435; Member since: Nov 15, 2011

2017 is not even here yet.

24. maherk

Posts: 6770; Member since: Feb 10, 2012

You know, even when the Note 7 was blowing up, reviewers still called it the best device for 2016. And guess what, vast majority of head to head reviews are also coming up with the same conclusion, Note 7 is the better device when compared to the 7 Plus.

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