Priced at ~$160, Nokia Lumia 525 can be a hot seller in China

Priced at ~$160, Nokia Lumia 525 can be a hot seller in China
Nokia’s latest entry-level Windows Phone 8 handset, the Lumia 525, has yet to see a global release. It was launched in Singapore earlier this month (costing around $200 there), and now it’s also available to purchase in China, where it costs even less.

Nokia China’s official website lists the Lumia 525 as being priced at $180 (1,099 CNY). However, following the links to the online stores of China Unicom and TMall reveals that the handset is being sold for just $163 (999 CNY). This may lead to high sales numbers in China.

Sure enough, Chinese customers are used to low prices (even lower than this), but the Nokia brand is still strong in the country, and the Lumia 525 is the only new WP8 handset that doesn’t cost more than $200.

The 525 was announced by Nokia in November as the successor to the Lumia 520 (the best-selling Windows Phone device to date). Its features include a 4 inch WVGA IPS display, dual-core 1GHz Snapdragon S4 MSM8227 CPU, 5MP rear camera, 1GB of RAM, 8GB of internal memory, and MicroSD card support.

Since the 520 is selling well in the US, Nokia may also release the Lumia 525 there at some point. However, for now there is no official word on this.


source: Nokia China (translated)

Related phones

Lumia 525
  • Display 4.0 inches
    800 x 480 pixels
  • Camera 5 MP (Single camera)
    front
  • Hardware Qualcomm Snapdragon S4 Plus, 1GB RAM
  • Storage 8GB, microSDXC
  • Battery 1430 mAh
  • OS Windows Phone 8

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19 Comments

13. XYZ360

Posts: 53; Member since: Jan 01, 2012

What is stopping them from pushing the price down like in the US?? I don't think that at $160, and with the presence of cheap knockoff there, it will be a hit.

16. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Well, you just answered your own question.. The keywords here being "Cheep Knockoff".. This is a chance for them to get the quality, unified, predictable, WP experience.. I'm sure there are plenty of cool Android devices, but WP is different, and some people might like different.. It's not always about comparing WP to the others, but seeing it for what it really is by itself.. It'll eventually catch on..

12. sri_tech

Posts: 188; Member since: May 21, 2013

JD.com is selling it for 899 yuan ($148).http://item.jd.com/1024459.html

15. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Yeah, that's what Windows Phone Central is reporting it sales at.. http://www.wpcentral.com/nokia-lumia-525-priced-148-china

3. darkskoliro

Posts: 1092; Member since: May 07, 2012

Hongmi is better

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

In Malaysia, this little champ is priced at $151.72. That's a bang for the buck.

4. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

You already have it in Malesia? In Finland, hardly anybody knows that 525 even exists. 1520 actually came just short time ago. Weird...

5. amirlukmanhisyam

Posts: 44; Member since: Jun 26, 2012

The target market for this phone are those in Asia. So they received it first before the others. Even people in Malaysia barely know the model numbers for Lumia cause they only know the name but barely know the numbers. Only those phone geeks know the numbers very well.

6. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Maybe the 525 is aimed for the Asian countries, like the 520. So they release it in Asian countries first. But hey, at least the big bro 1520 and the 2520 is in Finland already. The 2520 is still not yet release in Malaysia.

7. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Ok, that makes sense. And 2520 sure came pretty quickly.

9. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

The 1520 came to Malaysia pretty quickly as well. After it's launched, it only took one month to come here if I'm not wrong. But the 2520 is not in Malaysia yet.

11. loveHEAVYMETAL unregistered

its funny when the lumia 1520 priced more cheaper than the old lumia 1020 in malaysia lumia 1520 - RM 1999 (below 700 usd) lumia 1020 - RM 2399 or 2499 (about 800usd) "Hey LG! waithing for your G2 " : From Malaysia

18. phil2n

Posts: 519; Member since: Apr 30, 2012

How I wish I'm still in Malaysia. I miss that very crowded LowYat. Philippines is late as always. The latets device here is Lumia 625

1. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Eventhough I'm not Windows Phone fan, I somehow like 520/525 more than most same priced Androids. Nokia and Apple might have hit jackpot in China.

8. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

I miss the Flash on the back, if present then it could have been more than just great.

10. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

If it had flash, it would cannibalize 620/720 sales.

14. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Who cares if your not a WP fan. That's irrelevant to your point.. Why do you feel a need to always stress that❔

17. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Because, I then show I like and respect this product, although I'm not fan of OS.

19. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Yeah but even if its a article strictly about the OS you have something negative to say.. If you're not interested in the OS, but just Nokia devices, then why ate you on every WP Related article❓.. Why wouldn't you just skip over a totally WP OS related article❓... You'd never see me commenting on a Android KitKat article because I'm in no way fond of the, IMO, horrible Android OS.. The only reason I would go into a Android related article would be to hate, and troll, which is pathetic... You know what you're doing.. We're not stupid❕

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