Priced at ~$160, Nokia Lumia 525 can be a hot seller in China

Nokia’s latest entry-level Windows Phone 8 handset, the Lumia 525, has yet to see a global release. It was launched in Singapore earlier this month (costing around $200 there), and now it’s also available to purchase in China, where it costs even less.

Nokia China’s official website lists the Lumia 525 as being priced at $180 (1,099 CNY). However, following the links to the online stores of China Unicom and TMall reveals that the handset is being sold for just $163 (999 CNY). This may lead to high sales numbers in China.

Sure enough, Chinese customers are used to low prices (even lower than this), but the Nokia brand is still strong in the country, and the Lumia 525 is the only new WP8 handset that doesn’t cost more than $200.

The 525 was announced by Nokia in November as the successor to the Lumia 520 (the best-selling Windows Phone device to date). Its features include a 4 inch WVGA IPS display, dual-core 1GHz Snapdragon S4 MSM8227 CPU, 5MP rear camera, 1GB of RAM, 8GB of internal memory, and MicroSD card support.

Since the 520 is selling well in the US, Nokia may also release the Lumia 525 there at some point. However, for now there is no official word on this.


source: Nokia China (translated)