fitness tracker or similar. About 8% own at least two smart wearables, leaving us with ~48% of the sample that don't partake. But how do we identify whether wearables are a seemingly growing trend? By putting the numbers side by side with an identical poll from May 2015.Over 50% of participants say they own one or another type of smart wearable. More specifically, a little over 30% of our readers claim they own a smartwatch, while ~13% have a smartband—like a
In that time window, ownership of smart wearables shot up by some 15% within our readership, though do keep in mind that the size of the samples is different, and these numbers are affected by other factors. For example, it's typically the really engaged segment of our audience that takes parts in polls, so power users—who are more likely to own wearables— are over-represented. In the real world, wearables have definitely not yet reached 50% market penetration, though our belief is that they're trending up, if slowly.
Wearables may not end up as the huge product category we were all hoping for, but by all means, they seem to be here to stay.