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No dual-booting tablet for ASUS; instead, manufacturer will team with BlueStacks for Android apps

By Alan Friedman

Published: Jun 03, 2012, 10:30 PM

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Remember that 16 second video released by ASUS in advance of an announcement it will make on Monday? Showing a drop of water that becomes split in half, one drop had the Windows logo inside it while the Android logo was in the middle of the other drop. Right away, it was hoped that this was going to signify that ASUS was going to introduce a dual-booting tablet at Computex. Instead, the actual explanation for the video is to announce a partnership with BlueStacks to allow 30 million ASUS PC's around the globe to access Android apps.

"ASUS is delighted to bring a vibrant selection of apps that were previously inaccessible on Windows PCs. Our partnership with BlueStacks is a valuable addition to the @vibe family. The integration of BlueStacks and @Vibe is central to ASUS's consumer cloud strategy. Additionally, we are encouraged by the increased revenue potential that BlueStacks represents."-Vira Chang, the Head of eBusiness Services at ASUS. "

BlueStacks "App Player for PC" will work in conjunction with the asus@vibe entertainment platform that is pre-installed on all ASUS products. The software company's LayerCake technology allows users of both touch-screen and non touch-screen Windows PCs to use Android apps. Powered by this BlueStacks software, those using asus@vibe can use Android apps covering a wide range of categories including news, social networking, games, shopping, business and education. BlueStacks previously had worked directly with app developers to bring games like Fruit Ninja, Evernote, Pulse, Drag Racing, Defender, Tap Fish, Moviefone, Nook, Guns N Glory, Talking Tom and Kids ABC to 1 billion PCs.

"ASUS has created a phenomenal software experience on PCs. Launching with ASUS at Computex 2012 solidifies BlueStacks' leadership position as the sole provider of apps for consumer electronics and PC manufacturers worldwide. Our strong portfolio of apps from top developers, combined with our unique monetization engine makes this a revenue-generating opportunity for PC OEMs. This is a winning proposition for the entire PC ecosystem. App developers who have already built for Android can now just run their apps on Windows PCs through BlueStacks. We've done the heavy lifting for the benefit of all."-Rosen Sharma, President and CEO of BlueStacks. "

Thanks to a special arrangement between BlueStacks and ASUS, those using asus@vibe will get 6 free months of Android apps with the ability to upgrade to unlimited apps and the ability to sync apps from smartphone to PC. Using the asus@vibe platform will allow users along the entire range of ASUS devices to run the apps.

source: ASUS via AndroidCentral

ASUS Partners with BlueStacks to Bring Android Apps to Millions of PCs Worldwide

Adds Premium Android Apps to asus@vibe Entertainment Platform on ZenBooks, Notebooks, Eee PCs, Desktop PCs and All-in-one PCs

Taipei, Taiwan (PRWEB) June 03, 2012 - ASUS, one of the world's top three consumer notebook vendors and a leading innovator in personal computing products, has partnered with BlueStacks to bring popular Android apps to 30 million Asus PCs worldwide.

BlueStacks, makers of “App Player for PC” software, will enable a rich selection of Android apps on asus@vibe, a one-stop entertainment platform that is preinstalled on all ASUS products. Powered by BlueStacks technology, users of asus@vibe can access exciting and engaging Android apps across all categories including games, social, news, shopping, music, business and education.

BlueStacks recently partnered with top app developers to bring popular Android apps like Fruit Ninja, Evernote, Pulse, Drag Racing, Defender, Tap Fish, Moviefone, Nook, Guns N Glory, Talking Tom and Kids ABC to the one billion strong PC market. BlueStacks' patent pending LayerCake technology enables Android apps on touch and non-touch Windows PCs. As part of this special arrangement with BlueStacks, users of asus@vibe will enjoy Android apps for free for 6 months, with the option to upgrade to unlimited apps and sync apps from phone to PC. The apps are integrated into and presented seamlessly within the @vibe platform across the entire range of ASUS products, including the ZenBooks, notebooks, Eee PCs, desktop PCs and All-in-one PCs.

"ASUS is delighted to bring a vibrant selection of apps that were previously inaccessible on Windows PCs. Our partnership with BlueStacks is a valuable addition to the @vibe family," noted Vira Chang, the Head of eBusiness Services at ASUS. "The integration of BlueStacks and @Vibe is central to ASUS's consumer cloud strategy. Additionally, we are encouraged by the increased revenue potential that BlueStacks represents."

"ASUS has created a phenomenal software experience on PCs. Launching with ASUS at Computex 2012 solidifies BlueStacks' leadership position as the sole provider of apps for consumer electronics and PC manufacturers worldwide," said Rosen Sharma, President and CEO of BlueStacks. "Our strong portfolio of apps from top developers, combined with our unique monetization engine makes this a revenue-generating opportunity for PC OEMs. This is a winning proposition for the entire PC ecosystem. App developers who have already built for Android can now just run their apps on Windows PCs through BlueStacks. We've done the heavy lifting for the benefit of all."

About ASUS

ASUS, one of the world's top three consumer notebook vendors and the maker of the world's best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, mobile phones, motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs. Driven by innovation and committed to quality, ASUS won 3,886 awards in 2011, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 11,000 and a world-class R&D team of 3,100 engineers, the company’s revenue for 2011 was around US$11.9 billion.

ASUS website : http://www.asus.com

asus@vibe: vibe.asus.com

About BlueStacks

BlueStacks is a software company that enables Android apps to run on Ultrabooks, Notebooks, Desktops, All-in-One PCs and Tablets. It was founded in 2009 by Rosen Sharma. BlueStacks is privately held and headquartered in Silicon Valley with global offices in India, Taiwan and Japan. For more information visit BlueStacks.com, or join their over 1,000,000 Facebook fans.

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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