New 'Quick Snooze' Galaxy S4 ad baits dads ahead of Father's Day

Samsung's cute-baby-plus-father theme in the advertising campaign for the new Galaxy S4 seems to be working wonders with its everyday topics, and the marketing team just released its second iteration.

After the "Swaddle Master", we now have the "Quick Snooze". Worn out by a hard day's work of caring for his baby, the Father's Day poster child dozes off on the couch, while watching a game with the offspring. The Smart Pause feature kicks in, and the video pauses for the duration of the power nap, then resumes where he left off, which is a subtle way to dismiss the Galaxy S4 new features being called "gimmicks".

Related phones

Galaxy S4

PhoneArena Score:


User Score:

  • OS Android 5.0 Lollipop
  • Display 5.0 inches 1920 x 1080 pixels
  • Camera 13 MP (Single camera) 2 MP front
  • Hardware Qualcomm Snapdragon 600 2GB RAM
  • Storage 64GB, microSDXC
  • Battery 2600 mAh


Latest News

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless