New 'Quick Snooze' Galaxy S4 ad baits dads ahead of Father's Day

Samsung's cute-baby-plus-father theme in the advertising campaign for the new Galaxy S4 seems to be working wonders with its everyday topics, and the marketing team just released its second iteration.

After the "Swaddle Master", we now have the "Quick Snooze". Worn out by a hard day's work of caring for his baby, the Father's Day poster child dozes off on the couch, while watching a game with the offspring. The Smart Pause feature kicks in, and the video pauses for the duration of the power nap, then resumes where he left off, which is a subtle way to dismiss the Galaxy S4 new features being called "gimmicks".

Related phones

Galaxy S4
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1900 MHz
  • Storage 64 GB + microSDXC
  • Battery 2600 mAh(17h 3G talk time)

FEATURED VIDEO

12 Comments

1. tech2

Posts: 3487; Member since: Oct 26, 2012

Okay, why didn't the video kept on playing when the baby looked at it ? :D j/k

3. _Bone_

Posts: 2155; Member since: Oct 29, 2012

That'll be an exclusive function for the Galaxy S4 Baby.

4. tech2

Posts: 3487; Member since: Oct 26, 2012

You mean Galaxy S4 mini ? ;)

5. tech3 unregistered

The Galaxy S4 mini doesn't have that function bro. -__-

11. tech2

Posts: 3487; Member since: Oct 26, 2012

You do realize that this whole conversation between me and him was on the lighter side, right ?

7. Deadeye37

Posts: 276; Member since: Jan 25, 2011

HA! I Loled :)

8. skymitch89

Posts: 1451; Member since: Nov 05, 2010

Because the baby wasn't directly in front of the device, it was more to the side.

9. ebubekir26

Posts: 337; Member since: Dec 21, 2012

yes agreed :D (he was just joking )

2. TreyTreyTaylor

Posts: 725; Member since: Dec 21, 2010

I love the Galaxy S4. Ive been tweaking my coworkers s4 for three days now and having a Note 2 I can honestly say the air sh*t is awesome. It's agonizing to wait for this Note 3

6. schinnak

Posts: 116; Member since: Oct 26, 2011

note 2 has most of the air view functions, except that u need to use the stylus....

10. htc_evo_3d

Posts: 84; Member since: Mar 11, 2013

i would definitely get a NOTE 3. its tempting me with a larger screen and air view.

12. InspectorGadget80 unregistered

This have too be their funniest commercial yet the baby is like DAD WAKE UP i want too see the game

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.