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New 'Quick Snooze' Galaxy S4 ad baits dads ahead of Father's Day

By Daniel Petrov

Published: Jun 06, 2013, 5:19 AM

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Samsung's cute-baby-plus-father theme in the advertising campaign for the new Galaxy S4 seems to be working wonders with its everyday topics, and the marketing team just released its second iteration.

After the "Swaddle Master", we now have the "Quick Snooze". Worn out by a hard day's work of caring for his baby, the Father's Day poster child dozes off on the couch, while watching a game with the offspring. The Smart Pause feature kicks in, and the video pauses for the duration of the power nap, then resumes where he left off, which is a subtle way to dismiss the Galaxy S4 new features being called "gimmicks".

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Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.