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New 'Quick Snooze' Galaxy S4 ad baits dads ahead of Father's Day

New 'Quick Snooze' Galaxy S4 ad baits dads ahead of Father's Day

Posted: 06 Jun 2013, 05:19, by Daniel P.

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Tags : T-Mobile -T-Mobile + AT&T -AT&T + Verizon -Verizon + Sprint -Sprint + Samsung -Samsung + Android -Android +

Samsung's cute-baby-plus-father theme in the advertising campaign for the new Galaxy S4 seems to be working wonders with its everyday topics, and the marketing team just released its second iteration.

After the "Swaddle Master", we now have the "Quick Snooze". Worn out by a hard day's work of caring for his baby, the Father's Day poster child dozes off on the couch, while watching a game with the offspring. The Smart Pause feature kicks in, and the video pauses for the duration of the power nap, then resumes where he left off, which is a subtle way to dismiss the Galaxy S4 new features being called "gimmicks".

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12 Comments

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posted on 06 Jun 2013, 05:39 5

1. tech2 (Posts: 3487; Member since: 26 Oct 2012)

Okay, why didn't the video kept on playing when the baby looked at it ? :D

j/k

posted on 06 Jun 2013, 06:03 13

3. _Bone_ (Posts: 2155; Member since: 29 Oct 2012)

That'll be an exclusive function for the Galaxy S4 Baby.

posted on 06 Jun 2013, 06:28 3

4. tech2 (Posts: 3487; Member since: 26 Oct 2012)

You mean Galaxy S4 mini ? ;)

posted on 06 Jun 2013, 06:46

5. tech3 (unregistered)

The Galaxy S4 mini doesn't have that function bro. -__-

posted on 06 Jun 2013, 15:06

11. tech2 (Posts: 3487; Member since: 26 Oct 2012)

You do realize that this whole conversation between me and him was on the lighter side, right ?

posted on 06 Jun 2013, 09:30

7. Deadeye37 (Posts: 193; Member since: 25 Jan 2011)

HA! I Loled :)

posted on 06 Jun 2013, 10:27 2

8. skymitch89 (Posts: 1366; Member since: 05 Nov 2010)

Because the baby wasn't directly in front of the device, it was more to the side.

posted on 06 Jun 2013, 12:22

9. ebubekir26 (Posts: 334; Member since: 21 Dec 2012)

yes agreed :D
(he was just joking )

posted on 06 Jun 2013, 05:53 8

2. TreyTreyTaylor (Posts: 709; Member since: 21 Dec 2010)

I love the Galaxy S4. Ive been tweaking my coworkers s4 for three days now and having a Note 2 I can honestly say the air sh*t is awesome. It's agonizing to wait for this Note 3