New Samsung Galaxy S4 ad features dad swaddling baby, shows clever use of features

New Samsung Galaxy S4 ad features dad swaddling baby, shows clever use of features
We have to admit that the latest ad for the Samsung Galaxy S4 made us stop for a minute before we saw the genius in the spot. Unlike previous ads for Sammy's flagship phone, there is no character with an Apple iPhone that is the butt of all of the jokes. Certainly you remember the lady in the last ad who holds her Apple iPhone 5 high, awaiting the S Beam tap that will send pictures to her phone. "No, yours doesn't do that," she is told. And of course, there is the barista from the very first Samsung Galaxy S II ad who says, "I could never get a Samsung, I'm too creative." Which results in the best put down line in the history of advertising. A guy right next to him turns and says, "Dude, you're a barista." The line became so popular that Samsung printed it on t-shirts and gave them away for a contest prize.

The very latest ad for the Samsung Galaxy S4 focuses on a new dad who is trying to swaddle his infant son. Using Air Gesture, he swipes above the phone to answer it. It's his Wife who wants to know if there are any problems. "No, we're having a dudes' day home, it's fine," he tells her. But clearly he needs help. "Hey Galaxy, search YouTube for swaddling tips," he orders S Voice. He watches the video from YouTube which pauses automatically when he starts to follow the steps he sees on the video. That's Smart Pause, folks.

So Dad completes the task, baby is all swaddled nice and tight and...PLOP. That's number 2 on a commercial for the Samsung Galaxy S4. We would have to say that Samsung does a good job in showing how the features on the Samsung Galaxy S4 can actually be used in a real-life scenario and are not gimmicks like many suggest. 

source: Samsung via AndroidAuthority

Related phones

Galaxy S4
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1900 MHz
  • Storage 64 GB + microSDXC
  • Battery 2600 mAh(17h 3G talk time)



1. hateftotti

Posts: 225; Member since: May 03, 2011

:)))) Really amazing ad. That's the way you can show off features and have fun at the same time :)

2. twens

Posts: 1172; Member since: Feb 25, 2012

awesomely brilliant....Samsung is dope

3. thethird

Posts: 72; Member since: Mar 28, 2013

Talk about how smart your smartphone can get? Sammy you did it again.

4. rantao333

Posts: 345; Member since: May 21, 2013

after 2 month, samsung finally figure out how to use the gimmick correctly. well done for explaining to us we must have a baby 1st.

5. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Boy, you're stupid!

6. MCrapp

Posts: 318; Member since: Apr 07, 2013

You must use your brain 1st! Then You can have a baby!

8. sniperdroid

Posts: 146; Member since: May 23, 2013

Wow, you're on your own on that one :)

14. tedkord

Posts: 17312; Member since: Jun 17, 2009

I would normally recommend Tucks Medicated, but I think your butthurt is too advanced. You're probably going to need a direct novacaine injection.

15. johnriii

Posts: 248; Member since: Oct 17, 2011

haters gonna hate.

19. anywherehome

Posts: 971; Member since: Dec 13, 2011

you are stupid like your iPhone :-)

27. donfem

Posts: 708; Member since: Mar 30, 2011

Not nice exposing one's stupidity in the public is it?

30. jroc74

Posts: 6023; Member since: Dec 30, 2010

I would say.......based on this commercial....its far from gimmicky......

7. special4u

Posts: 63; Member since: May 22, 2013

OMG! samsung is the most creative company in the world!

9. darkkjedii

Posts: 30969; Member since: Feb 05, 2011

Sammy has learned from apple to show off the usefulness of the phone, not brag about specs. Good job Sammy, nice commercial too

20. anywherehome

Posts: 971; Member since: Dec 13, 2011

Apple is teaching just brainwashing not and innovations.... Still just an inferior iConboard :-)

29. darkkjedii

Posts: 30969; Member since: Feb 05, 2011

That post made zero sense.

28. donfem

Posts: 708; Member since: Mar 30, 2011

I guess your statement is incomplete without 'Apple" in it.

10. Diego!

Posts: 867; Member since: Jun 15, 2009

This is an excellent ad! That's why they sell millions of phones. It was short, fun and delivered. Go Sammy! :)

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

And as always, great ad Samsung. The baby at the end was a good little laugh.

12. PM8888

Posts: 10; Member since: Oct 24, 2012

Finally an OEM aside from Apple that knows how to make commercials that actually show the features of the phone and how they can be useful.

13. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Sammy's Sales and Marketing team is great.

16. johnriii

Posts: 248; Member since: Oct 17, 2011

this is primarily how samsung has sold RECORD numbers of phones. marketing. just imagine what will happen once they actually produce slightly less plastic phones. the S4 is on a TV ad every third commercial break during most sporting events, and i see the HTC One How often? maybe 2-3 times a week during prime time programming. I've stated this before, HTC needs to push marketing big time, if they want to be in the same ballpark as Samsung and Apple. the general public have no idea what or who HTC is. apple and samsung on the other hand, are household names.

17. bon24x7

Posts: 211; Member since: Aug 30, 2012

so when someone calls you, you wave your hand to answer the call, and to play a youtube video you need to touch..very useful feature indeed..

18. Jason2k13

Posts: 1459; Member since: Mar 28, 2013

so are you saying samsung sucks because you cant wave your hands to play a youtube video?

22. bon24x7

Posts: 211; Member since: Aug 30, 2012

i didn't say that..i meant that its just a gimmick..not a very useful feature..cos if he could touch to play a video then he obviously can touch to answer a call as well.. :-|

23. kellkeezy

Posts: 57; Member since: Dec 17, 2011

when you look away from the screen while a video is going, the video stops playing automatically. so he wasn't playing and stopping the video every time with his hand.Its a feature on the phone when your eyes make contact with the front facing camera it it continues its action.

24. bon24x7

Posts: 211; Member since: Aug 30, 2012

what are you smoking bro? i know all those features but none are useful in day to day life..get it?

25. kellkeezy

Posts: 57; Member since: Dec 17, 2011

actually if I'm watching a video and someone decides to talk to me, as a respectable human being, I'm going to make eye contact with them and would love my device to pause until I'm done with the conversation. And I use a few apps that have videos (iFunny) where that would come in handy.

26. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Stupid huh? Shouldnt just we thank samsung for doing things like these.. IT MAY NOT BE USEFUL DAILY, BUT IT IS BETTER TO HAVE THESE FEATURES IF WE NEED OR WANT TO THAN NEVER HAVING SMART FEATURES IN OUR ENTIRE LIFE!!! this is a SMARTphone, not just a PHONE!

21. bon24x7

Posts: 211; Member since: Aug 30, 2012

meh... o_O

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