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Munster: Full-sized Apple iPad sales to benefit from increasing use of tablets in the enterprise

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Munster: Full-sized Apple iPad sales to benefit from increasing use of tablets in the enterprise
Piper Jaffray analyst Gene Munster sent out a report to his clients on Monday citing a survey of 59 Chief Information Officers in 12 different industries, in calling for stronger growth of the full-sized Apple iPad over the Apple iPad mini. The survey, which shows continued growth in the use of tablets in the workplace, is more beneficial to Apple's 9.7 inch slate because the latter is more useful to businesses than the mini version of the tablet, according to the analyst.

The survey shows that 57% of the CIO's who responded plan on arming employees with a tablet in 2013, as opposed to the 46% who planned on doing so in last year's survey. Of the CIO's who intent to use tablets for business, 15% will be conducting a "broad deployment" as opposed to only 4% in the 2012 survey. Compared to the 57% of companies planning on using tablets in a greater way this year, only 34% plan on doing the same with PCs. In addition, while only 5% of the companies plan to cut spending on tablets in 2013, 20% plan on cutting back on PC purchases this year.

Piper Jaffray reiterated its "overweight" rating on Apple's shares with a target of $900. The stock closed Friday at $527 a share and is set to open down about $2 Monday morning.

source: PiperJaffray via AppleInsider


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