Kantar analytics: iPhones dominated the US during holidays, Samsung followed close

Kantar analytics: iPhones dominated the US during holidays, Samsung followed close
Kantar Worldpanel — the market analytics company — has come out with its numbers for the final quarter of 2016 (the three months ending with November), and the report shows that Apple is still going strong in Western markets.

The iPhone 6s, iPhone 7, and iPhone 7 Plus were the top three most popular smartphones among shoppers with a combined share of 31.3%. Samsung's Galaxy S7 and S7 edge took the fourth and fifth spot making 28.9% of sales in the smartphone segment. In total, Android smartphones took 55.3% of all sales, which is down from 60.4% for the same period in 2015.

The Google Pixel, which launched near the end of the quarter, in late October, and was plagued by supply issues, still managed to get 1.3% of the sales, which is not bad for Google's first flagship. The search giant owes more than half of those sales to Verizon, according to Kantar's data.

In EU's top 5 markets (Great Britain, Germany, France, Italy, and Spain), both Android and iOS took from Windows' declining market share. Apple nabbed 24.6% of smartphone sales, while Android devices combined got 72.4%. Windows handset sales shrunk to 2.8%.

Over in China, local manufacturers are still dominating the scenes — around 80% of sales in the country were of Android handsets with Huawei holding 25% of the overall pie. Apple still managed to nab 19.9% of the sales, and the iPhone 7 contributed to iOS' growth in the region by 2.8%.

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112 Comments

1. Papa_Ji

Posts: 850; Member since: Jun 27, 2016

"The iPhone 6s, 7, and 7 Plus were the top three most popular smartphones among shoppers with a combined share of 31.3%. Samsung's Galaxy S7 and S7 edge took the fourth and fifth spot making 28.9% of sales in the smartphone segment." HOW IS THIS POSSIBLE ????

5. phonearenarocks

Posts: 606; Member since: Mar 26, 2015

I was thinking exactly the same! Conspiracy! On a different note though, I didn't think S7 will sell so well, nearing sales of iPhone. Imagine if Note 7 were still active, Sammy would have out sold Apple. With such high sales despite carrying just an old phone, No wonder they are not selling A-Series in USA.

10. sgodsell

Posts: 7367; Member since: Mar 16, 2013

Listen iPhone 6s is almost pushing a year and a half old now. So naturally there is some older Samsung's being sold as well. One of the reasons why there was some you sales during the holidays for even newer phones. This was the first year that I saw a new iPhone 7 go for zero dollars. But many carriers were giving great deals for many smartphones. Not just iPhones or Samsung devices, but there was many OEMs offering great deals.

64. Klinton

Posts: 1409; Member since: Oct 24, 2016

Definitely GS7 and GS7 Edge outsold iPhone7 and iPhone7 Plus, when they put iPhone6S(2015) to help the ''winning''. LOL (but not GS6, so to be fair ) Right?

109. phonearenarocks

Posts: 606; Member since: Mar 26, 2015

Hehehe yeah!

13. verbalize

Posts: 150; Member since: May 03, 2013

Wow! 5% drop in Android phone sales as a group. That's not a good sign. With so many Android Phones it should be going up. Showing that the other operating systems are taking sales away from Android.

28. xondk

Posts: 1904; Member since: Mar 25, 2014

Really, really depends on a lot of factors, so if it is a good or bad sign no one can really say. Do take note though that iPhone 6s is included in the counting, shouldn't it only be 7 and 7 plus?, 6s is from 2015?

66. Klinton

Posts: 1409; Member since: Oct 24, 2016

Tizen for sure

60. Klinton

Posts: 1409; Member since: Oct 24, 2016

So they included iPhone 6S to secure the Apple's ''winning''???? So pathetic. LOL Why not include Galaxy S6 and Note5 than, and see who is winning then? BTW why not writing which of the iPhone models sold most. iPhone6S with audio jack?

94. sissy246

Posts: 7111; Member since: Mar 04, 2015

There was also the 7 active

88. ibend

Posts: 6747; Member since: Sep 30, 2014

how is this possible? a. because it's US b. because note7 didn't exist c. because i7 is much newer than S7 d. because holiday sales is from people buying gift for their teenager kids, and teenager love apple logo..

2. Skimshaddy

Posts: 126; Member since: Feb 23, 2016

The iPhone 6s should not be counted.

67. Klinton

Posts: 1409; Member since: Oct 24, 2016

Wrong ! It should be included. Otherwise Samsung would win BIG, with 6 months older phones. And that's not acceptable. iRight? BTW it's not sure if iPhone6S din't outsold the two other iPhone models.

76. xondk

Posts: 1904; Member since: Mar 25, 2014

If we are talking only holiday sales. iPhone 6s - released: 25. sept. 2015 iPhone 7 + pro - released: 16. sept. 2016. Samsung S7 - 11. March. 2016 How would Samsung 'win big' in the holiday season with an older phone? when iPhone's newer phone that competes with the S7 is out before the sales begin, and offers "newer" features (theoretically due to later release) And it has a phone older then S7, to offer as well?

102. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Not without counting the S6

3. cmdacos

Posts: 4207; Member since: Nov 01, 2016

Kudos to Samsung for still driving sales with a near year old device.

9. sgodsell

Posts: 7367; Member since: Mar 16, 2013

The iPhone 6s is now pushing close to a year and a half. So it's still counted.

69. Klinton

Posts: 1409; Member since: Oct 24, 2016

Here I make it right for you: Kudos to Samsung, that with 6 months older phones GS7 and GS7 Edge, totally outsold iPhone7 and iPhone 7 Plus. If they include 2015 iPhone6S , they should also include GS6 . And Samsung would win again.

103. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Samsung win ever without the S6. Each S7 model, as a single model, outsold each iPhone as a single model. Its 14% vs 10%

4. donfem

Posts: 708; Member since: Mar 30, 2011

Of course the iphone is "home phone and needs to have the advantage."

6. keithtae

Posts: 564; Member since: Mar 25, 2015

Google pixel is a failed product, despite the ads everywhere, no one actually even remotely interested in it. Never seen anyone using it, and never have i seen anyone checking out pixel at the stores.

7. trojan_horse

Posts: 5868; Member since: May 06, 2016

@keithtae, if the Pixel phones are a failure, then Google shot itself in the foot by going the Verizon exclusivity route... And not to mention the abysmal handling of supply and demand. Most people aren't going to wait for 3 months for the Pixel XL when there are just-as-good alternatives out there... and many others who had pre-ordered it, cancled the pre-order due to Google's delay. It's kinda funny Google advised it like no other phone, yet couldn't keep up with demand.

8. tedkord

Posts: 17356; Member since: Jun 17, 2009

31.3% to 28.9% isn't dominating.

72. Klinton

Posts: 1409; Member since: Oct 24, 2016

But Galaxy S7/ S7Edge is total domination on sale, over iPgone7 and iPhone7 Plus P.S. That's why they should bring (2015) iPhone6S(but not GS6), to help the ''winning'' ROTFL

11. ctdog4748

Posts: 797; Member since: Mar 05, 2016

From dictionary.com; verb (used without object), dominated, dominating. 6. to rule; exercise control; predominate. 7. to occupy a commanding or elevated position. So yes, Apple did dominate.

12. tedkord

Posts: 17356; Member since: Jun 17, 2009

Next time, instead of just cutting and pasting the definition, read it and understand it. No, that is not dominating. I'll help you out. Using the statistics, that means that Android controls about 68% of the mobile OS Market to Apple's 31%. That is dominating.

22. Mxyzptlk unregistered

This is D-e-n-i-a-l.

23. tedkord

Posts: 17356; Member since: Jun 17, 2009

You certainly are.

37. TerryTerius unregistered

No matter how much you slice it, 2.4% is not some massive gulf. And that is with Apple having the benefit of all the bad press of the note 7 fiasco. For the record, this comment was typed on my iPad Pro.

50. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Careful, anyone who disagrees with Mxy is automatically labeled as a Apple hating Samsung fanboy.

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