Instagram announces ads will be served to users' Explore feed

Instagram announces ads will be served to users' Explore feed
Instagram has just confirmed it will bring ads to your Explore feed. As one of the go-to features for Instagram users who search for places, shops and connect with people businesses and creators, Explore looks like a great monetization tool.

According to Instagram, more than 50% accounts on its social network use Explore every month to see photos and videos related to their interests from accounts they aren't following. Apparently, the company considers brands an important part of the Instagram experience for its users, which is why over the next few months, it will introduce ads in Explore feed.

Instagram says it will release ads in Explore “slowly and thoughtfully,” so not everyone will see them at the same time. Here is how it works for users: after tapping on a photo or video in Explore, you may see ads as part of your browsing experience just like in the main feed.

For advertisers, it's quite obvious that this is an opportunity to reach larger audiences in Explore. And they will be able to do that by extending their campaigns with a simple opt-in. So, there you have it, folks, expect to start seeing ads in your Explore feed pretty soon.

FEATURED VIDEO

2 Comments

1. RajRicardo

Posts: 496; Member since: Feb 28, 2014

Too many ads. Damn! First shove users will annoying ads and then sell premium ad-free plans. Worse!

2. AlienKiss

Posts: 159; Member since: May 21, 2019

I'm so glad I didn't fall for this Instagram thing. Everyone I know is so desperately trying to get me into getting an account, but I always say no. Their face expression is priceless :)) Tumblr is still the best!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.