Instagram test hides an important feature from most users

Instagram test hides an important feature from most users
Some Twitter and Instagram users read a lot into the number of Likes a certain tweet or post receives. For example, subscribers to both social media apps might decide to skip certain tweets or posts that don't amass many Likes, considering them to be recommendations. Twitter CEO Jack Dorsey said last year that he is not a fan of the Like button, and Twitter says that users trying to write posts that generate a large number of Likes could be trying to gain approval from their fellow posters. This would be a form of social-media addiction. As a result, we could see Twitter eventually remove the heart-shaped icon that readers of a tweet tap to show that they Like a message.

While neither Twitter nor Instagram is removing Likes just yet, Instagram is testing a new look that will prevent readers from seeing the number of Likes received by a post. The only one who will be able to get that number will be the person who actually wrote the message. This was discovered by the tireless Jane Manchun Wong (@wongmjane), who sent out a tweet with this information. Wong, who loves to "reverse engineer apps," notes that Instagram writes, "We want your followers to focus on what you share, not how many likes your posts get."

Based on the comments that Wong's tweet received, apparently many are upset about this, especially since they believe that Instagram is removing Likes completely. Again, users will still have the ability to Like a post, but the author of the post will be the only one who sees how many each message has received. And again, this is only a test and we have no idea when or if Instagram will eventually roll out this update to all of its users.

Wong also notes that Instagram is testing Lyric stickers unless she is rickrolling us.



1. lyndon420

Posts: 6834; Member since: Jul 11, 2012

This is a fantastic idea!! I don't use Twitter though, but good for those who do (thumbs up).

2. DefinitiveKid

Posts: 264; Member since: May 15, 2013

Not a fan of this. I found out that the number of likes might be the only way to know if a profile is legit, meaning that the number of followers is real. I'm trying to develop my Instagram profile organically and I see so many users cheating and buying followers. I've myself about 7500 followers and get around 10 to 15% likes on average for a post. That'd be 750 to 1100 likes on average. So when I see a profile with 10k followers getting only 200 to 300 likes a post at best, I know that the number of followers is fake. Obviously you can buy likes as well but you'd have to do it for each post so I guess most people only buy followers. This is a big deal to me because I'm working on my Instagram "legitimacy" to be able to engage with companies and businesses and use it as a tool to grow financially. If Instagram removes likes, anybody might as well buy 200k followers and you won't be able to tell a difference in day-to-day consistency with post engagement. I really hope they don't do that.

3. geordie8t1

Posts: 306; Member since: Nov 16, 2015

Who cares what other people are doing? focus on your own content, make it good and it should be able to speak for itself, you can tell those fake accounts a mile off, and if you are trying to make money off it then likes isn't the way to do it, engage with companies, become brand ambassadors network with like minded individuals repost other peoples content, engage with your audience make your account attractive and interactive, companies can see these traits in genuine accounts a way lot easier then they can in fake accounts or bot accounts, as for engagement, that means nothing, i grew mine organically from 500 to about 3000 over a few years, my likes haven't increased that much, i don't get a 10% like level, i get random spikes from 5-20%never consistent, so that means nothing, focus on what you are good at, not chasing likes and watching other people

4. DefinitiveKid

Posts: 264; Member since: May 15, 2013

I appreciate the input and ultimately you're right, we can't control much besides our own content. However, it's not about "chasing likes" and "watching other people", that's never been the mindset, but my experience so far tells me that business wise, likes are a considerable component of wether your profile is relevant. The feedback from the few companies I've partnered with so far confirms that, trust me. I don't give into the whole social network craze and I don't need validation from other people, it's merely a tool for me to grow professionally and financially, and these are my observations. This is a shallow world unfortunately.

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