Instagram introduces Checkout, a new way to pay directly through the app
Checkout, the new shopping experience offered by Instagram and PayPal is only available for users in the United States, but even those won't be able to use this feature to shop just about anything. Instagram and PayPal have made a list of brands where people in the US will be able to use Checkout, the new feature that allows them to pay directly within the app.
The addition of the Checkout feature is the result of the feedback received after Instagram introduced a number of updates in the last year that were meant to make things easier for people who like to shop quite often.
Through updates over the course of several months, Instagram added product tags in Feed, product stickers in Stories and a shopping destination in Explore. Checkout will not only enhance shopping experiences for Instagram users by completely eliminating the need to navigate to the browser when they want to buy something, but it will also keep them engaged with the social service for a longer period.
Use PayPal, Mastercard or Visa to pay for your shopping in Instagram
According to Instagram, Checkout users will be able to pay using various services, not just PayPal, including Visa and Mastercard. However, all payments will be processed through PayPal.
Once you find something that you like and wish to buy, you can tap the new “Checkout on Instagram” option to view additional details. You can use any payment type from the ones mentioned earlier, including PayPal.
The implementation of the new feature goes beyond just paying for your stuff. You can even store your preferred payment time for faster checkout on future purchases, and use Instagram app to view order status, estimated delivery date and tracking number, as well as cancel orders, initiate returns, or request additional support.
We're not sure your financial data will be safe from prying eyes, but Instagram says it will make sure your payment information is protected. So, you can choose between convenient and secure by saving your payment type after making a purchase, or you can opt to take one additional step and fill in your payment information every time you shop through Instagram's Checkout.
The new Checkout feature will be available on both Android and iOS platforms in the coming weeks, but Instagram didn't say anything about a possible expansion outside the United States, so your guess is as good as ours.