Huge LG G3 billboard ad sets Guinness World Record for being the largest outdoor advertising structure ever

Huge LG G3 billboard ad sets Guinness World Record for being the largest outdoor advertising structure ever
Just like every other phone maker out there, LG is well aware of the fact that marketing is very important. That’s why the company created a huge billboard ad that received a Guinness World Records certificate for being “the largest outdoor advertising structure.”

Built in Riyadh (the capital of Saudi Arabia), next to the King Khalid International Airport, the structure is 240 meters wide, and 12 meters high, thus measuring 3,000 square meters. Reportedly, 1,800 tons of steel have been used to create the billboard. The giant ad will be seen by around 20 million people who travel each year via the King Khalid International Airport, and LG says that this will ultimately bring an extra $25 million per year in revenue.

While it’s currently promoting LG’s G3 flagship smartphone, in the future the ad may be used for other LG products.

Released earlier this year as LG's first Quad HD (1440 x 2560 pixels) handset, the G3 is about to become the company's first smartphone to be sold in more than 10 million units. Want to find out more about it? Check out our LG G3 review here.


source: LG (translated)

Related phones

G3
  • Display 5.5" 1440 x 2560 pixels
  • Camera 13 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(21h 3G talk time)

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13 Comments

1. redmd

Posts: 1871; Member since: Oct 26, 2011

I wonder how Samsung will respond.

7. Af1rPA

Posts: 712; Member since: Jun 12, 2014

They are probably like "challenge accepted!"

8. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Most probably by making a bigger billboard right opposite this one

2. pwnarena

Posts: 1129; Member since: Feb 15, 2013

hope this does not lead to accidents again just like what happened with the G2 stunt in south korea when they used a multitude of balloons.

3. gigaraga

Posts: 1454; Member since: Mar 29, 2013

This ad really makes me want to get a G3 for some reason.

4. Dumbledora

Posts: 15; Member since: Aug 06, 2014

I saw this.... Samsung and lg also have curved billboards to show off their curbed oled tvs

5. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I love curved OLED TV!

10. Spedez

Posts: 542; Member since: Aug 29, 2014

What is "curbed"? Curved bed?

6. limporgyuk

Posts: 342; Member since: Nov 06, 2013

it worked for me, just bought my g3 yesterday

9. willytbk

Posts: 252; Member since: Aug 15, 2012

Go LG ! Go LG ! It's time for you to shine. you have very good products and it's good to see their marketing effort is getting more and more serious.

11. m3taz

Posts: 20; Member since: Oct 16, 2013

I live there... it's on the airport road It looks amazing in at night

12. m3taz

Posts: 20; Member since: Oct 16, 2013

It says "simplisty is the new meaning of intelligence"

13. InspectorGadget80 unregistered

What's with LG and Guiness

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