HTC reaches new low as September revenue declines over 80%

HTC reaches new low as September revenue declines over 80%
HTC U11

HTC has just released its unaudited revenue report for the month of September 2018 and, just as expected, the Taiwan-based company is showing absolutely no signs of a turnaround.

Continuing with the brand’s decline, revenues in the month of September 2018 reached $40.64 million. This number represents not only a decline of 9.57% versus the previous month, when HTC reported $45.21 million in revenue, but also a humongous 80.71% year-on-year drop which, subsequently, is also the company’s biggest revenue decline ever and represents a new revenue low for the company.

Observing 2018 as a whole, HTC’s revenue currently sits at $634.18 million. This is over 57% lower than the $1.5 billion reported last year and puts the Taiwan-based company firmly on track to miss the $1 billion mark for the year.

Towards the beginning of the summer, HTC announced that it was laying off around 1,500 people from its manufacturing unit in a bit to cut costs and simplify management of its smartphone and VR units. At the time, it was claimed that this process would be finalized by the end of September. This means that positive financial impacts are expected to start this month.

source: HTC

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28 Comments

1. worldpeace

Posts: 3106; Member since: Apr 15, 2016

Pixel will keep HTC's boat float for a while after this. Maybe next year Google will leave HTC if Pixel 3/ 3XL didn't sell well, or maybe they just wait HTC dying and then buy them for cheap.

24. tangbunna

Posts: 463; Member since: Sep 29, 2016

HTC was too greedy . they should release cheap flagship backbone phones to get new sexy attraction.

2. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

LG and HTC just can't seem to catch a break. Pity as they've both had some great products lately.

15. epdm2be

Posts: 818; Member since: Apr 20, 2012

This is what happens if you perform a survey and do the excact opposite as what participants want. I have no compassion with companies like this.They have themselves to blame. They could turn their tables around if they'd make a phone that people actually want instead of assembling a device with parts that parts-manufacturer have in stock and need to get rid off. I could start with "NO Notch!"

22. mrochester

Posts: 953; Member since: Aug 17, 2014

No android either. They have failed to listen to consumers on that front for years.

3. STRANG3R

Posts: 234; Member since: Sep 24, 2015

They deserve it. Overpriced half baked products and the 3.5jack removing train. They were best at music.

28. ijuanp03

Posts: 529; Member since: Dec 30, 2014

Overpriced = yes Half baked = no This is coming from a hardcore HTC fan. I am pissed because they seem to ignore their own fanbase. So it's sorry-not-sorry for them.

4. I_have_boxes

Posts: 74; Member since: Jun 02, 2018

No headphone jack, no wireless charging, bigger than average bezels, and taptic buttons that barely worked at release, yet they charged as much as the other top tier flagships. Their drop in revenue is not surprising.

5. raiter

Posts: 33; Member since: Mar 10, 2014

Sony`s mobile division shows no profit at all. LG is non profitable. Thees two tech giants are supported by their other businesses. Even Samsung reported that profit of smartphone business its falling every year. So for such small (ir to compare) company as HTC it is hard to keep up in competition. HTC lacks right marketing, lost contact with mobile operators and distributors. Without support of operators and retail chains, there is no way to sell the phones to the end users. I wish to HTC to find the way.... but more and more it seems that their days are coming to end.

12. Trex95

Posts: 2376; Member since: Mar 03, 2013

You forget to mention that Chinese OEM’s.

16. epdm2be

Posts: 818; Member since: Apr 20, 2012

Perhaps they should return to their core business and build devices for other brands. Although they used to build respectable devices. The HD2 comes to mind. I wont miss them. Neither would i miss LG. Never bought a LG phone in my life, bought other LG stuff though (mainly kitchen appliances).

6. lostdaynight

Posts: 31; Member since: May 16, 2011

HMD is showing them the way forward. Forget traditional flagships and throw out "Sense". Go all-in on Snapdragon 710 phones with ALL US LTE bands sold unlocked in the $400-$450 range with the camera bonafides of the HTC U11. Yep. Just a single camera on the back with amazing optics and UltraPixel HDR interpretation in the camera app. The U12 Life is kinda close, but has wack camera specs, Sense skin on top, only a Snapdragon 636 and can't be used in North America. Go all in on that form factor and segment, and lose the association with the U series.

7. perry1234

Posts: 632; Member since: Aug 14, 2012

Come on HTC. Listen to your users. Get some feedback from users. Focus on your strenghts and weaknesses. Bring back the 3.5mm headphone jack. It will all be good.

17. epdm2be

Posts: 818; Member since: Apr 20, 2012

No that wont do it. They need to bring back the IR-blaster and all the other stuff they used to lure us in in 2015 and which they conveniently removed thereafter.

20. perry1234

Posts: 632; Member since: Aug 14, 2012

IR Blaster....another very useful feature, inexpensive to implement, and yet we have no real reason as to why it was removed. Do you think, inspite of all the competition, there is still a place for a smartphone company to give us all that we want ? I mean huge internal storage, removable battery , 3.5mm jack, expandable memory, IR Blaster, IP Rating etc. ?

8. ShadowWarrior

Posts: 158; Member since: Aug 08, 2017

Too late for HTC now, what goes up must come down. And likewise for Apple in the near future despite what the sheep believe

9. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Spare apple from the demise of androids. Apple established their ecosystem very well and its worth it as you can see. From phones, watches, accessories, and macs. Even their services is more profitable than any other android OEMS.

10. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Spare apple from the demise of androids. Apple established their ecosystem very well and its worth it as you can see. From phones, watches, accessories, and macs. Even their services is more profitable than any other android OEMS.

11. Ghost04

Posts: 517; Member since: May 03, 2014

Why they even exist. Who buys their products ???

13. guardian1128

Posts: 1; Member since: Oct 05, 2018

Bad strategy this year by not allowing their phones to be used by the network carriers, not everyone can afford to buy outright direct from them or amazon and others might not pass credit checks to get them on credit either, shame as they do make nice phones.

14. rj_78

Posts: 74; Member since: Sep 11, 2014

I feel so bad for them. Had htc one. Best device of that year. Htc sense was so oure and smooth as vanilla. Marketing was the most important reason they are loosing it. But for past couple of years they lost everything. Htc’s magic is gone.

18. epdm2be

Posts: 818; Member since: Apr 20, 2012

Funy how the HTC Diamond and HD2 were such a massive hits back then. While nowadays people avoid them like the plague.

19. redmd

Posts: 1917; Member since: Oct 26, 2011

Most comments are constructive criticisms. I guess HTC don't read PA articles.

21. CEDEOTB

Posts: 376; Member since: Nov 21, 2016

Damn HTC, how hard is it to make a phone that people want. Just give us - The U12+ but with the same 3930mah battery in the U11+. - The Sapphire back from the U11 - A headphone jack from every older HTC phone - Updated specs (SD855, 8Gb Ram, OLED, Third Wide Angle camera) easy - Boomsound Speakers from the M9 - fingerprint scanner underneath an un-notched display YOU'LL HAVE A WINNER

23. mrochester

Posts: 953; Member since: Aug 17, 2014

If these manufacturers insist on continuing to use android, this is what happens. Give us an OS that is competitive with iOS please HTC.

25. rkoforever90

Posts: 417; Member since: Dec 03, 2011

Why they can't just sell their phone division to Huawei or something. It's sad to see their current state .my first device was htc. The design and sense u.i was way ahead of its time

26. CreeDiddy

Posts: 2134; Member since: Nov 04, 2011

It’s sad to see so much promise in a company that essentially became a short pioneer in the mobile space.

27. Vagabondjonez

Posts: 156; Member since: Jan 21, 2016

Somebodu take them out back.

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