HTC

HTC to let go of 1,500 workers in Taiwan, 25% of its global headcount

HTC to let go of 1,500 workers in Taiwan, 25% of its global headcount
Things have gone from bad to worse for HTC, and the situation is getting bleaker. According to a dispatch published today from Reuters, HTC is going to eliminate 1,500 manufacturing jobs in Taiwan. That means the company is letting go of a quarter of its remaining employees around the globe. The latest smartphone released by the company, the HTC U12+, isn't expected to generate the sales achieved by other Android manufacturers' flagship models.

In recent years, HTC has lost its way. Last year, the company received a much needed cash infusion of $1.1 billion from Google in exchange for 2,000 handset engineers who now work for the search giant. Sales declined 55.5% and 46.7% in April and March, respectively.

At one time, HTC had a global market share of 10%, and produced some of the most interesting handsets in the business such as the HTC Touch Diamond, Sony Ericsson Xperia X1, T-Mobile G1, Nexus One and the HTC One (M7) to name a few. But lately, the manufacturer has found itself unable to compete with other Android handset producers like Samsung and Huawei.

HTC says that the layoffs are part of a move to unite the company's smartphone and VR business under the same top executives in each region where it does business. The company will complete the layoffs by the end of September.


source: Reuters

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16 Comments

1. BLUEBLASTER

Posts: 927; Member since: Feb 23, 2014

What happened HTC. They used to be so good!

2. Plasticsh1t

Posts: 3103; Member since: Sep 01, 2014

I don't like where HTC is heading. I'm starting to lose faith in this company. How unfortunate.

3. CreeDiddy

Posts: 2172; Member since: Nov 04, 2011

This an example of the challenges that face Android long term.

5. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

I agree but not to the extent that Android faces against other OS but between manufactures. This is a pattern that was seen in the auto industry which eventual consolidated to the big three ( Ford, GM and Chrysler) we have in the US today it was also a pattern we saw in the PC space which also consolidated to the big three ( HP, Dell and Lenovo ). We will see the same sort of consolidation in the Smartphone space in America. Apple, Google and Samsung. Just like out side of the us automobile space you have European, Korean, Japaneses, Chinese etc..) manufactures so you will have outside the U.S. European, Korean, Japaneses, Chinese etc.. smartphone manufactures. HTC is the first to leave suffer the consolidation. I believe next will be Sony then LG. They will exit the market Sony to concentrate on their camera modules and LG on their display tech. But thats my opinion

11. CreeDiddy

Posts: 2172; Member since: Nov 04, 2011

Very good illustration and analogy you wrote! That is was my whole point. What happens is that Google created a free and open market for all manufacturers to participate...as a result causes companies to compete amongst itself and provide strictly on low margin on their product. This creates a branding perception for the entire Android OS ecosystem. At low margin, Android companies are struggling to sell or move units.

4. Deadeye37

Posts: 294; Member since: Jan 25, 2011

I seriously thought of getting an HTC, but the thing that held me back was the fact that it seems like they're always a step away from going belly up. I love their phones and really want them to succeed, but they aren't instilling any confidence. Also, they're not promoting their phones in any way that we can see. Might be too late for them, but I think they could do well as a 1+ competitor.

6. vandroid

Posts: 405; Member since: Sep 04, 2012

Throw in the towel, they can't come back.

7. Zylam

Posts: 1816; Member since: Oct 20, 2010

They need to do what Nokia/Moto are doing, release solid hardware at every price point and focus on Android One with updates as the selling point. Noone cares about Sense or Blinkfeed or the rest of the HTC gibberish anymore.Things are not going to get better with their current trajectory. They were known for incredible design and build quality, HTC get back to that and make Android One phones. We know you are fully capable!

13. Nimbus

Posts: 442; Member since: Apr 02, 2018

I care about their Htc sense UI just like sony xperia UI after all these are the only semi stock android skin in the market for me,moto has only its own custom software tweaks features in its stock Android like Blackberry,1+ But they much more of or less of enchance stock android only but yea htc need to cut on their gibberish bloatware so that it become lightweight with less duplicate apps.Rest I agree everything to what u said.+1

8. Rigmaster

Posts: 234; Member since: Jan 22, 2018

I thought the Google tie would help, but then the leaked photos of the Pixel 3/3XL show there's not much of the HTC pizzazz happening now. That HTC Evo 4G was ahead of it's time, but even it was stuck on Sprint. That was the last HTC I've owned because everything since has been just a step below. Also didn't care for the slow Android updates from HTC & Sprint. Ditched them both.

9. kamen

Posts: 103; Member since: Jul 18, 2011

This is what happens when you mistake "features" for "do some sh*t to stand out": - One M8: terrible camera (yet, the first and only phone I still have since it went out on sale) - One M9: total disaster (battery, CPU, camera) - One M10: design disaster (hardware buttons? really?), camera still not on par - U11: still hardware buttons, NO AUDIO JACK; Edge Sense (Haha); those bezels - U12+: NO AUDIO JACK, NO BUTTONS; Edge Sense 2 (Hahaha); Design is so outdated (bezels now are totally out of age) It seems that instead of fixing the wrongs (Camera in first ONEs), they started ruining everything else. For me, any company taking away the audio jack, is bound to be removed from the market (except Apple and maybe Pixels; but think of HTC, Essential, LeEco; Sony is totally irrelevant those days; will see about Nokia)

12. notfair

Posts: 739; Member since: Jan 30, 2017

edge sense is ok, you will see it implemented by apple and everyone will love it. with the other points you are spot on.

10. midan

Posts: 2806; Member since: Oct 09, 2017

When you see how even Samsung strugling, it's not hard to see that all old Android phone companies will die sooner or later (htc, LG, Sony). Samsung will survive, but for them too it's just too late to make comeback thanks to those chinese companies.

14. Nimbus

Posts: 442; Member since: Apr 02, 2018

Htc will make the exist first then sony then may be lg if their mobile bussiness didn't turn a profit in future constantly after that it might be motorola too if chinese companies constantly set up the competiton very high in midrange phone segment at good price pint and expand and maintain their global presence all over different regions, places very soon.

15. ah_sukk_it

Posts: 31; Member since: Jan 18, 2018

the issue is -prices are too high -older phones are still very good -many excellent midrange phones for little money

16. ah_sukk_it

Posts: 31; Member since: Jan 18, 2018

I hope htc go bankrupt. I got screwed over by them twice -tytn II had sold without a graphics driver that crippled them. many other models at that time also were crippled. -htc one m7 garbage purple camera with stripes, s**tty recharging. overheats. garbage phone. the faster they go, the better.

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