Google looks to take on Amazon by rebranding its Express storefront app

by Alan Friedman / May 04, 2019, 11:14 PM

Google looks to take on Amazon by rebranding its Express storefront app

Google Express allows both Android and iOS users to shop online from a large number of stores, and have that purchase shipped to them. First-time users get to take 20% (up to $20) off their bill using the checkout code MAYSAVE19. There have been some changes recently to Google Express. In January, Walmart mysteriously disappeared leaving Target as the largest store in the app. If you have a Google Account, your payment and shipping information is already available. This allows you to compare prices at multiple stores and checkout quickly when you're ready to make a purchase. Express already works with Google Assistant and allows users to shop by using their voices.

According to The Information (via 9to5 Google), Google plans on challenging Amazon by "rapidly" adding more retailers to the app and increasing YouTube integration. It is also expected to rebrand Google Express as Google Shopping, a name already used for the shopping-centric Google web search feature. The company is testing the combination of both Google Express and Google Shopping overseas, using the latter service's name.

As far as YouTube integration is concerned, Google plans to continue listing product recommendations under some YouTube videos. While right now these recommendations link to other online retailers like Amazon, future product recommendations on YouTube will link to the newly named Google Shopping.

Some of the stores that you'll currently find under the Google Express umbrella include Costco, Overstock, Best Buy, Google Store and 1-800 Flowers.

Google wants to challenge Amazon by rebranding the Express app

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4 Comments

1. JRPG_Guy

Posts: 150; Member since: Jan 13, 2019

Interesting

posted on May 04, 2019, 11:40 PM 0

2. vincelongman

Posts: 5755; Member since: Feb 10, 2013

This could be great, Amazon has a monoploy over online shopping While Amazon aren't abusing it yet, they could But I doubt Google will be competitive with Amazon Amazon's distribution network is by far superior to anyone Google would need an Amazon Prime competitor And Google won't be able to integrate it with Google Search due to the EU

posted on May 04, 2019, 11:54 PM 3

3. Krazyass69

Posts: 58; Member since: Feb 09, 2019

Waste of time and resources for google, instead they should focused on building more data centers, spend more R&D for Android development and Improving security on open source platforms