Apple has officially unveiled its three new 2018 iPhone models, the 5.8-inch iPhone XS, the 6.5-inch iPhone XS Max and the 6.1-inch LCD iPhone XR. In addition, the Apple Watch Series 4 was also introduced. The company has already released several videos related to today's announcement, including a recap of today's "Gather round" event held at the Steve Jobs Theater.
What would the introduction of the latest Apple devices be without the accompanying new product videos narrated by Apple Chief Design Officer Jony Ive. Maybe it is the accent, but nobody but Ive can say things like "The A12 Bionic chip is the smartest and most powerful chip ever in a smartphone" and instantly have you reaching for your wallet. This video goes into detail on the three new iOS-powered handsets.
There are two other videos, both related to the new Apple Watch Series 4. One of them is the Ive-narrated new product video. Hold on to your wallet before viewing.
You can check out the recap of what went down today at Steve Jobs Theater by tapping on the video at the top of this article. The other videos can all be found directly below.
Apple unveils the 2018 iPhone models and the Series 4 Apple Watch