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Blur for Cujo: Apple's new iPhone 7 Plus ads detail the Portrait camera mode

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Blur for Cujo: Apple's new iPhone 7 Plus ads detail the Portrait camera mode
Buoyed by the success story that the iPhone 7 Plus turned out to be, Apple's shares hit record high yesterday, as the company hauled in almost $18 billion in profits last quarter by garnering many new iPhone users that were intrigued by the dual camera shenanigans of the 7 Plus, such as its true zoom and Portrait mode abilities

That same depth-of-field effect that makes for beautiful portraits with blurred backgrounds that make the subject stand out more artfully, is the topic of Apple's two latest ads. One involves a puppy and the other a kid - sneaky Apple marketing trying to pull the cuteness overload trick on us, check them out.





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