Blur for Cujo: Apple's new iPhone 7 Plus ads detail the Portrait camera mode

Blur for Cujo: Apple's new iPhone 7 Plus ads detail the Portrait camera mode
Buoyed by the success story that the iPhone 7 Plus turned out to be, Apple's shares hit record high yesterday, as the company hauled in almost $18 billion in profits last quarter by garnering many new iPhone users that were intrigued by the dual camera shenanigans of the 7 Plus, such as its true zoom and Portrait mode abilities

That same depth-of-field effect that makes for beautiful portraits with blurred backgrounds that make the subject stand out more artfully, is the topic of Apple's two latest ads. One involves a puppy and the other a kid - sneaky Apple marketing trying to pull the cuteness overload trick on us, check them out.





Related phones

iPhone 7 Plus
  • Display 5.5 inches
    1920 x 1080 pixels
  • Camera 12 MP (Dual camera)
    7 MP front
  • Hardware Apple A10 Fusion
    3GB RAM
  • Storage 256GB, not expandable
  • Battery 2900 mAh
  • OS iOS 13.x

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