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Blur for Cujo: Apple's new iPhone 7 Plus ads detail the Portrait camera mode

By Daniel Petrov

Updated: Feb 14, 2017, 2:30 AM

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Blur for Cujo: Apple's new iPhone 7 Plus ads detail the Portrait camera mode

Buoyed by the success story that the iPhone 7 Plus turned out to be, Apple's shares hit record high yesterday, as the company hauled in almost $18 billion in profits last quarter by garnering many new iPhone users that were intrigued by the dual camera shenanigans of the 7 Plus, such as its true zoom and Portrait mode abilities.

That same depth-of-field effect that makes for beautiful portraits with blurred backgrounds that make the subject stand out more artfully, is the topic of Apple's two latest ads. One involves a puppy and the other a kid - sneaky Apple marketing trying to pull the cuteness overload trick on us, check them out.

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.