Blur for Cujo: Apple's new iPhone 7 Plus ads detail the Portrait camera mode

By Daniel Petrov

Feb 14, 2017, 2:30 AM

Blur for Cujo: Apple's new iPhone 7 Plus ads detail the Portrait camera mode

Buoyed by the success story that the iPhone 7 Plus turned out to be, Apple's shares hit record high yesterday, as the company hauled in almost $18 billion in profits last quarter by garnering many new iPhone users that were intrigued by the dual camera shenanigans of the 7 Plus, such as its true zoom and Portrait mode abilities.

That same depth-of-field effect that makes for beautiful portraits with blurred backgrounds that make the subject stand out more artfully, is the topic of Apple's two latest ads. One involves a puppy and the other a kid - sneaky Apple marketing trying to pull the cuteness overload trick on us, check them out.