Apple strikes back, turns its homepage into an iPhone 6 camera display (photos)

Apple strikes back, turns its homepage into an iPhone 6 camera display (photos)
On the same day that Samsung announced the Galaxy S6 and its f/1.9 aperture OIS camera, Apple adorned its very homepage with a collection of breathtaking shots that are taken with its own flagship - the iPhone 6.

This step has never been taken by Apple, which usually displays some product renders there, but the focus is now apparently shifting from the device's design and specs - areas where the Galaxy S6 now has the upper hand in - to what you actually can do with Apple's finest.

In fact, this undertaking will apparently be something of a direct marketing push on behalf of Apple, as the Cupertino team has armed 77 photographers with iPhones, and will be continuously displaying shots taken in and around 70 cities in no less than 24 countries. They are all gorgeous shots, though, check the current crop out in the slideshow below, and hit the source link for the adjacent descriptions of their respective authors.


source: Apple via iMore

Related phones

iPhone 6
  • Display 4.7" 750 x 1334 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 1810 mAh(14h 3G talk time)

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48 Comments

1. cheetah2k

Posts: 2227; Member since: Jan 16, 2011

Great pics, just a pity for the 8MP resolution only.. cant zoom in for the finer details... Maybe one day the iPhone will grow up and get 13, or 16MP shooter and be a real competitor. They've been proven time and time again even in here that the iPhone camera is a substandard one.. Why even bother with this article? PhoneArena butt hurt much?

9. seven7dust unregistered

no point of this Article This article is just to promote flame wars. what does Apple changing their homepage have to do with the galaxy s6 !!! the only thing to take from it ,is that not everyone needs/cares about megapixels , the iPhone is still the most popular camera phone in the world for average consumers, who just want a consistent good shot with a single tap.

11. Slammer

Posts: 1515; Member since: Jun 03, 2010

The only thing I've learned about the iphone camera, is that teens like to take selfies in bathrooms and some of their parent's decorating tastes are atrocious along with lack of cleaning the damn toilets. John B.

17. nwright94

Posts: 211; Member since: Oct 14, 2014

Lol, teens take selfies with any phone they have. It's not just an iPhone thing =p

23. Slammer

Posts: 1515; Member since: Jun 03, 2010

This is true, but I can't count how many times that inverted Apple logo appears in mirror shots over other phones. And why use a mirror if you have a front facing camera? Keep the stupid bathtub out of the shots. I really don't care that you have a Price Pfister faucet and shower head. John B.

46. willytbk

Posts: 252; Member since: Aug 15, 2012

coz apple sold a lot of iPhones :)

25. E.N.

Posts: 2610; Member since: Jan 25, 2009

Yeah there really is no point in this article. Apple has changed their website multiple times this past month alone. Along with the usual Apple Watch and iPhone 6 spotlights, they've also spotlighted the iPad's music writing/recording abilities with that one obnoxious ad and I think it was just last week that they posted the video about film making with the iPad. And on top of that, they're going to change it AGAIN next week after their announcement.

49. engineer-1701d unregistered

not for long

12. nwright94

Posts: 211; Member since: Oct 14, 2014

Well by that logic, the HTC One M9 will have a better camera than the Galaxy S6, no? Since its 20MP compared to the Galaxy S6's 16 mp? Or does that only apply when its something versus the iPhone? The iPhone has a great camera, sure more resolution would be nice, but you arguing that Megapixels make or break a camera compared to lenses, optics, and ISP is a flawed argument. The iPhone has a great camera, so does the Galaxy S5 and Note 4 (no one can comment for sure on the M9 or S6 yet). Many websites have praised the iPhone's camera. It's by no means the best, as blind comparisons prove, but its not bad or "substandard" in any way. Don't let your blind love for Samsung distort your thinking.

22. Slammer

Posts: 1515; Member since: Jun 03, 2010

You are absolutely right about the iPhone's camera. It is not so much the rendering of the pics and I don't think anyone diputes this. It does take good pics. We can also agree what one company does with an 8mp vs another company's 8mp is also not in question. The problem is when you pay a premium price for a phone that is marketed as the "best", I don't expect less. Apple should've used its prowness in improving on 16mp technology. The camera has become an important feature on phones and Apple's constant MO is to charge more for less, starts to wear on your nerves. Apple purchases 8mp cameras or any other component at far less than current trend, then charges twice as much for their product. I wonder how people would feel if Infinity, Jaguar, Mercedes, BMW etc, cut corners on their automobiles at the price they charge. Yes, the iphone works great as is, but this isn't the point I'm trying to make. John B.

27. jroc74

Posts: 6023; Member since: Dec 30, 2010

"The problem is when you pay a premium price for a phone that is marketed as the "best", I don't expect less. Apple should've used its prowness in improving on 16mp technology." "Apple purchases 8mp cameras or any other component at far less than current trend, then charges twice as much for their product. I wonder how people would feel if Infinity, Jaguar, Mercedes, BMW etc, cut corners on their automobiles at the price they charge. Yes, the iphone works great as is, but this isn't the point I'm trying to make. John B." Once again....preach....

31. nwright94

Posts: 211; Member since: Oct 14, 2014

I fully agree with that. They could've done a lot more with the camera and they probably were being cheap. Doesn't change the fact though that the camera is still great on the iPhone even if it could've been better. Everything can always be better.

33. Slammer

Posts: 1515; Member since: Jun 03, 2010

I have no disputes with people that like luxury. I just don't get their excuse that the iphone works great with what it has. It should work great. It's what they paid for. But, if you're going to purchase a 2015 Mercedes, do you want it equipped with the latest technology, or settle for three year old technology? Again, just because it works good, isn't the point. John B.

32. E.N.

Posts: 2610; Member since: Jan 25, 2009

I see what you're saying, but I think you're focusing too much on specs and not on the big picture. Yeah the iPhone doesn't have 16mp technology and therefore lacks the detail the competition has, but it does takes better indoor and night shots. That's something that never makes it to the spec sheet even though it's just as important as megapixels. The 1080p display of the 6 Plus didn't beat the Note 4's 2K display, but it did beat all other LCD displays, so it clearly has some technology that makes up for its lack of pixel density that we never hear or talk about. The iPhone always has topnotch processors, but because you can't compare the iPhone to all the other powerful Android devices, no one really ever mentions them. The iPhone also had a significantly better fingerprint sensor than the S5/Note 4, but the difference never makes it to side by side comparisons. And one major thing you're completely ignoring is the combination of software and hardware. Metal API gives developers better access to the GPU, which is why apps using Metal either 1. look much better on iOS devices or 2. never make it to Android at all. Another software+hardware example is that 3rd party apps can access TouchID (i.e. Chase Banking app, 1Password, Google Sheets all allow TouchID logins). So I'm not saying the way you're thinking is wrong, it's just incomplete and one-sided.

34. Slammer

Posts: 1515; Member since: Jun 03, 2010

I understand that. But, please read comment 33. John B.

35. E.N.

Posts: 2610; Member since: Jan 25, 2009

I'm not following. The iPhone is not a luxury item, it's similarly priced to the other flagships.

28. steodoreben

Posts: 379; Member since: Sep 26, 2013

Great photos but they were edited/filtered.

41. AlikMalix unregistered

If you go to apple website they actually outline the apps and filters used for each shot. Only one or two used editing software. But I guess that's the beauty of modern smartphone - you can shoot and edit all with one devices vs point and shoot and export and import and edit then save it and send back to device to have it with u. Unless these photos were literally exported to a PC, edited there with $500+ software - this is extremely good for the tiny cameras we have on our phones vs a standalone cameras.

50. engineer-1701d unregistered

do you really think apple would tell you if the pics had editing when they are trying to defend their phone camera with 3 and 4 year old camera tech at the $1000 price area

30. chris2k5

Posts: 244; Member since: Nov 17, 2012

The other cameras may once in a while take photos better than the iPhone but the iPhone is the more consistent camera. You can literally get a good shot every time. It is the phone I bring on vacations and take pics with. I left my Nexus 6 at home.

43. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

After this the 6S will likely get a 13MP sensor finally and the front will be 1.9 to give 1080p. After all what is a flgship device? Isn't 16MP bstter than 8MP? Isn;t 3.7 or 5MP better than 1.2? Quad better than dual? 3GB of RAM better than 1GB? I mean if a device is gonna cost $1000 on retail, should it have todays hardware and not 2 year old hardware? This is what makes the Apple fanboys so cynical and stupid. They claim Samsung charges to much to get 2015 hardware in a 2015 phone. To give you stuff vs few have who claim to have flagship and charge more. The 6 blows the iPhone 6 and 6+ out the water. Then the price. iPhone 6 @ 749 where teh S is 650 off contract. Yet look how much MORE you get. The 6 Edge vs the 6+. Sure the display is bigger on the iPhone, but the Edge has 1440p, 16MP and 5MP, 4K recording likely and more for a starting price of what? ABout $749. Exactly tjhe same cost as the iPhone 6, priced $100 less than the iPhone 6+ and both offer more. You have to be a retard fool to buy an iPhone now. Sure buying one over the S5 acceptible at best. The iPhone 6 and 6+ were 2 years outdated when the S5 was released and the iPhone 6's hadnt even been released yet. For a phoen to be outdated before it even comes out by more than 2 years and sold new and at top of the line price is absolutely crazy and for folks tp flock like fools is sad. Apple has those fools trained.

48. engineer-1701d unregistered

as an apple hater and i mean hater hater, some of these are great and some good and some grainy, but thats what you get when you get professionals around the world taken pics and getting paid by apple, just a shame you can't zoom in on any that kids face laying down so fuzzy when zoomed in

2. Denco

Posts: 118; Member since: Mar 25, 2014

Is Apple feeling threatened by the Galaxy S6 and HTC One M9? If not, why the need to flaunt these photos when the iPhone is already known to have a quality camera? Anyway, when the S6 and One M9 cameras are put to real-world test and the comparative results are out, we will know which phone has the best camera.

6. Awalker

Posts: 1973; Member since: Aug 15, 2013

Just the S6. I don't think anyone is threatened by the One M9.

21. E.N.

Posts: 2610; Member since: Jan 25, 2009

It's not like they tweeted ad posters mocking the announcement like other companies did when they announced the iPhone 6. They also didn't make a whole series of commercials/video advertisements days/weeks before the S6/M9 were even announced like Samsung did last year. Now that's feeling threatened.

40. willard12 unregistered

Or like when they took out print ads "there's iphone and then there's everything else" on the day of the S4 launch? But you're right. Apple usually reserves their bashing for their keynotes and televised interviews. Besides, they have you to serve as their mouthpiece.

42. E.N.

Posts: 2610; Member since: Jan 25, 2009

I could've sworn that ad was released days after the S4 event. Keynotes and interviews? You're talking about competitors bashing each other in general and everyone else about being threatened because of a specific phone launch. As always, you're confused as hell

3. kerginaldo17 unregistered

The problem with these show photos is who guarantee these pics(and Galaxy S) are taken really by smartphones cited?One way you know really this is buying one.But expensive way to know the truth.

4. Awalker

Posts: 1973; Member since: Aug 15, 2013

It seems kind of pointless unless they're employing something unique that only the iPhone can accomplish. You can get great shots out of most high end phones.

13. nwright94

Posts: 211; Member since: Oct 14, 2014

Exactly. They all have great cameras at this point. Anyone who thinks otherwise is blind. I can't wait to see the Galaxy S6 in action.

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